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#25ContextYouth don’t buy stuff, they mobileYouth Economy: 100 Trends for 2012. Part 1 of 4

#25ContextYouth don’t buy stuff, they buywhat stuff does for them. The“what stuff does for them” isContext - the social benefit of aSocial Tool (the product, its storyand usage behaviors). Value is afunction of the Social Currency aSocial Tool creates. In the Age ofDifferentiation, Creative Agenciescreated Context (the Big Idea). Inthe Age of Discovery, the keystorytellers in the mobileYouthEconomy are the Change Agents. Subscribe and download all four parts MOBILEYOUTH ® youth marketing mobile culture since 2001 flickr: adactio 26

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