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#23Cognitive SurplusFrom Clay Shirky. In mobileYouth Economy: 100 Trends for 2012. Part 1 of 4

#23Cognitive SurplusFrom Clay Shirky. In the digital era, people now have theability to contribute meaningfully to projects, products andmarketing. This means we operate a Cognitive Surplus ofideas, influence and innovation that can be harnessed bySocial Businesses that harness Partnership with customers. Subscribe and download all four parts MOBILEYOUTH ® youth marketing mobile culture since 2001 flickr: Andrew Stawarz 24

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