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#21Churnn the mobileYouth Economy, Retention mobileYouth Economy: 100 Trends for 2012. Part 1 of 4

#21Churnn the mobileYouth Economy, Retention isthe new acquisition. Churn is the motherof all costs. Companies with low loyaltyrates (often Anti-Social Businesses) willhave the lowest operating margins, thelowest Influence and the lowest usagelevels for new product launches. Subscribe and download all four parts MOBILEYOUTH ® youth marketing mobile culture since 2001 22

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