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#16 Brand Ambassador Brand Ambassadors mobileYouth Economy: 100 Trends for 2012. Part 1 of 4

#16 Brand Ambassador Brand Ambassadors were conceived by creative agencies in an attempt to reach out to young people and generate earned media for brands. A Brand Ambassador program focuses on paying young people to talk distribute freebies to friends. Most brand ambassadors tend to be college students who join the program to add to their resume. Brands need a Fan Engagement program where they identify and engage fans who love the brand.Subscribe and download all four parts MOBILEYOUTH ® youth marketing mobile culture since 2001 flickr: austinanomic 17

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