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GROWING UP ANALOG 
in a DIGITAL WORLD 
flickr © leo-gruebler
flickr pic © pennuja 
TOTAL YOUTH RESEARCH 
Students Teens Millennials Gen Y Gen Z 
www.TotalYouthResearch.com
What has digital done to today’s youth? 
flickr © leecullivan
Sometimes it seems like technology has taken 
over their lives 
flickr © macabrephotographer
Like the outside world doesn’t exist 
flickr © eflorules
...in their own little worlds 
flickr © cubmundo
Always connected or connecting 
flickr © brlnpics123
But, despite the wealth of online connectivity 
youth have today... 
flickr © fcb
…let’s not forget youth are analog by design 
flickr © gi
...who value offline experience the most 
flickr © romainphotographer
...because offline is where the real social 
networking takes place 
flickr © francisco_osorio
...where real identities can be explored 
flickr © lizadaly
...where peer group bonds are re-established 
flickr © renneville
So what role does our online technology 
play in their offline world? 
flickr © Jesusleon
Technology is a means to an end 
flickr © pabak
and the end is… real world connection 
flickr © Oteo
face to face with friends not “friends” 
flickr © x1klima
...because 1 friend > 1000 “friends” 
flickr © sylviajade
online digital technology 
must support 
offline analog interaction 
flickr © nanagyei
...not replace it 
flickr © nalejandro
Give them tools to augment the real world 
experience 
flickr © docpopular
...tools to explore identities 
flickr © Pascalmaramis
...tools to help tell their story 
flickr © hansel5569
...tools to create personal space 
flickr © ikezu55
...tools to co-create 
flickr © thomasleuthard
...tools to explore relationships 
flickr © Pascalmaramis
...tools to join the dots 
flickr © Alant
Without meaningful offline, 
online technology becomes meaningless 
flickr © jorislouwes
Get more data & insights here... 
www.TotalYouthResearch.com
flickr pic © pennuja 
TOTAL YOUTH RESEARCH 
Students Teens Millennials Gen Y Gen Z 
www.TotalYouthResearch.com

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