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BRAND LEADERSHIP

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What is Brand
Leadership in
2015?

not this….

www.GrahamDBrown.com flickr © gotowefoto
“I’ll never get fired for booking a TV
campaign”

We spend an enormous amount of energy
and effort just trying to be normal
flickr © sutherlandviolin

BRAND LEADERSHIP
iis… being the
rebel even when
they’re telling you
it’s wrong

BRAND LEADERSHIP
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“the connection
economy rewards
the leader, the
initiator and the
rebel”
Seth Godin, author

BRAND LEADERSHIP
is… creating the
brand inside not
outside the
company

“for organizations,
culture is destiny”
Tony Hsieh, CEO Zappos

BRAND LEADERSHIP
iis… building the
brand on emotion
not logic

“the most powerful
and enduring
brands are built
from the heart.”
Howard Schultz, CEO Starbucks

BRAND LEADERSHIP
iis… standing for
one thing and
saying “no” to
everything else

“Decide what
you stand for.
And then stand
for it all the
time.”
Clayton
Christensen

BRAND LEADERSHIP
iis… fixing a
problem not selling
a product

“You need to
understand the pain
points, the
transportation
culture and the
transportation
systems that exist
in every cit...

BRAND LEADERSHIP
iis… being loved
not being liked

“The Zune was crappy
because the people at
Microsoft don’t really
love music or art the
way we do. We won
because we perso...

BRAND LEADERSHIP
iis… understanding
you don’t own the
brand anymore

Your brand is
what people
say about you
when you’re
not in the room
- Jeff Bezos,
CEO
Amazon

BRAND LEADERSHIP
iis… thinking
beyond your next
quarter

“Nobody at Lego is
measured on sales
because the most
important thing is that
kids and retailers
return for more in
future...

BRAND LEADERSHIP
iis… making the
customer the hero
of your story

“We recognized we
are as much in the
content enabling
business as we
are in the consumer
products business”
Nick Woodman,
...

BRAND LEADERSHIP
iis…finding your
Fans. The rest is
mere detail

“It's better to have
100 people love
you than to have
1,000,000 people
like you.”
- Brian Chesky,
CEO Airbnb
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2015 is the year for
Brand Leadership
Find out how brand
leadership can help you
create exceptional
b...

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Brand Leadership Manual FREE

Graham Brown