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www.GrahamDBrown.com BRAND LEADERSHIP
www.GrahamDBrown.comwww.GrahamDBrown.com What is Brand Leadership in 2015?
www.GrahamDBrown.comwww.GrahamDBrown.com not this….
www.GrahamDBrown.com flickr © gotowefoto “I’ll never get fired for booking a TV campaign” www.GrahamDBrown.com
www.GrahamDBrown.com We spend an enormous amount of energy and effort just trying to be normal flickr © sutherlandviolin
www.GrahamDBrown.comwww.GrahamDBrown.com BRAND LEADERSHIP iis… being the rebel even when they’re telling you it’s wrong
www.GrahamDBrown.comwww.GrahamDBrown.com BRAND LEADERSHIP Get ready to download my Brand Leadership PDF FREE on the next s...
www.GrahamDBrown.com Get the first 75 pages of my Brand Leadership Manual FREE
“the connection economy rewards the leader, the initiator and the rebel” Seth Godin, author
www.GrahamDBrown.comwww.GrahamDBrown.com BRAND LEADERSHIP is… creating the brand inside not outside the company
www.GrahamDBrown.com “for organizations, culture is destiny” Tony Hsieh, CEO Zappos
www.GrahamDBrown.comwww.GrahamDBrown.com BRAND LEADERSHIP iis… building the brand on emotion not logic
www.GrahamDBrown.com “the most powerful and enduring brands are built from the heart.” Howard Schultz, CEO Starbucks
www.GrahamDBrown.comwww.GrahamDBrown.com BRAND LEADERSHIP iis… standing for one thing and saying “no” to everything else
www.GrahamDBrown.com “Decide what you stand for. And then stand for it all the time.” Clayton Christensen
www.GrahamDBrown.com
www.GrahamDBrown.comwww.GrahamDBrown.com BRAND LEADERSHIP iis… fixing a problem not selling a product
“You need to understand the pain points, the transportation culture and the transportation systems that exist in every cit...
www.GrahamDBrown.comwww.GrahamDBrown.com BRAND LEADERSHIP iis… being loved not being liked
“The Zune was crappy because the people at Microsoft don’t really love music or art the way we do. We won because we perso...
www.GrahamDBrown.comwww.GrahamDBrown.com BRAND LEADERSHIP iis… understanding you don’t own the brand anymore
www.GrahamDBrown.com Your brand is what people say about you when you’re not in the room - Jeff Bezos, CEO Amazon
www.GrahamDBrown.comwww.GrahamDBrown.com BRAND LEADERSHIP iis… thinking beyond your next quarter
“Nobody at Lego is measured on sales because the most important thing is that kids and retailers return for more in future...
www.GrahamDBrown.comwww.GrahamDBrown.com BRAND LEADERSHIP iis… making the customer the hero of your story
“We recognized we are as much in the content enabling business as we are in the consumer products business” Nick Woodman, ...
www.GrahamDBrown.comwww.GrahamDBrown.com BRAND LEADERSHIP iis…finding your Fans. The rest is mere detail
“It's better to have 100 people love you than to have 1,000,000 people like you.” - Brian Chesky, CEO Airbnb www.GrahamDBr...
2015 is the year for Brand Leadership www.GrahamDBrown.com Find out how brand leadership can help you create exceptional b...
www.GrahamDBrown.com Get the first 50 pages of my Brand Leadership Manual FREE
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(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gurus on the Future of Marketing

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(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gurus on the Future of Marketing.

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(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gurus on the Future of Marketing

  1. www.GrahamDBrown.com BRAND LEADERSHIP
  2. www.GrahamDBrown.comwww.GrahamDBrown.com What is Brand Leadership in 2015?
  3. www.GrahamDBrown.comwww.GrahamDBrown.com not this….
  4. www.GrahamDBrown.com flickr © gotowefoto “I’ll never get fired for booking a TV campaign” www.GrahamDBrown.com
  5. www.GrahamDBrown.com We spend an enormous amount of energy and effort just trying to be normal flickr © sutherlandviolin
  6. www.GrahamDBrown.comwww.GrahamDBrown.com BRAND LEADERSHIP iis… being the rebel even when they’re telling you it’s wrong
  7. www.GrahamDBrown.comwww.GrahamDBrown.com BRAND LEADERSHIP Get ready to download my Brand Leadership PDF FREE on the next slide
  8. www.GrahamDBrown.com Get the first 75 pages of my Brand Leadership Manual FREE
  9. “the connection economy rewards the leader, the initiator and the rebel” Seth Godin, author
  10. www.GrahamDBrown.comwww.GrahamDBrown.com BRAND LEADERSHIP is… creating the brand inside not outside the company
  11. www.GrahamDBrown.com “for organizations, culture is destiny” Tony Hsieh, CEO Zappos
  12. www.GrahamDBrown.comwww.GrahamDBrown.com BRAND LEADERSHIP iis… building the brand on emotion not logic
  13. www.GrahamDBrown.com “the most powerful and enduring brands are built from the heart.” Howard Schultz, CEO Starbucks
  14. www.GrahamDBrown.comwww.GrahamDBrown.com BRAND LEADERSHIP iis… standing for one thing and saying “no” to everything else
  15. www.GrahamDBrown.com “Decide what you stand for. And then stand for it all the time.” Clayton Christensen
  16. www.GrahamDBrown.com
  17. www.GrahamDBrown.comwww.GrahamDBrown.com BRAND LEADERSHIP iis… fixing a problem not selling a product
  18. “You need to understand the pain points, the transportation culture and the transportation systems that exist in every city and start making some educated guesses” - Travis Kalanick, CEO Uber www.GrahamDBrown.com
  19. www.GrahamDBrown.comwww.GrahamDBrown.com BRAND LEADERSHIP iis… being loved not being liked
  20. “The Zune was crappy because the people at Microsoft don’t really love music or art the way we do. We won because we personally love music.” - Steve Jobs, CEO Apple www.GrahamDBrown.com
  21. www.GrahamDBrown.comwww.GrahamDBrown.com BRAND LEADERSHIP iis… understanding you don’t own the brand anymore
  22. www.GrahamDBrown.com Your brand is what people say about you when you’re not in the room - Jeff Bezos, CEO Amazon
  23. www.GrahamDBrown.comwww.GrahamDBrown.com BRAND LEADERSHIP iis… thinking beyond your next quarter
  24. “Nobody at Lego is measured on sales because the most important thing is that kids and retailers return for more in future” - Jorgen Knudstorp, CEO Lego www.GrahamDBrown.comwww.GrahamDBrown.com
  25. www.GrahamDBrown.comwww.GrahamDBrown.com BRAND LEADERSHIP iis… making the customer the hero of your story
  26. “We recognized we are as much in the content enabling business as we are in the consumer products business” Nick Woodman, CEO GoPro www.GrahamDBrown.com
  27. www.GrahamDBrown.comwww.GrahamDBrown.com BRAND LEADERSHIP iis…finding your Fans. The rest is mere detail
  28. “It's better to have 100 people love you than to have 1,000,000 people like you.” - Brian Chesky, CEO Airbnb www.GrahamDBrown.com
  29. 2015 is the year for Brand Leadership www.GrahamDBrown.com Find out how brand leadership can help you create exceptional brand experience without being Steve Jobs!
  30. www.GrahamDBrown.com Get the first 50 pages of my Brand Leadership Manual FREE

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