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(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gurus on the Future of Marketing


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(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gurus on the Future of Marketing.

(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gurus on the Future of Marketing

  2. What is Brand Leadership in 2015?
  3. not this….
  4. flickr © gotowefoto “I’ll never get fired for booking a TV campaign”
  5. We spend an enormous amount of energy and effort just trying to be normal flickr © sutherlandviolin
  6. BRAND LEADERSHIP iis… being the rebel even when they’re telling you it’s wrong
  7. BRAND LEADERSHIP Get ready to download my Brand Leadership PDF FREE on the next slide
  8. Get the first 75 pages of my Brand Leadership Manual FREE
  9. “the connection economy rewards the leader, the initiator and the rebel” Seth Godin, author
  10. BRAND LEADERSHIP is… creating the brand inside not outside the company
  11. “for organizations, culture is destiny” Tony Hsieh, CEO Zappos
  12. BRAND LEADERSHIP iis… building the brand on emotion not logic
  13. “the most powerful and enduring brands are built from the heart.” Howard Schultz, CEO Starbucks
  14. BRAND LEADERSHIP iis… standing for one thing and saying “no” to everything else
  15. “Decide what you stand for. And then stand for it all the time.” Clayton Christensen
  17. BRAND LEADERSHIP iis… fixing a problem not selling a product
  18. “You need to understand the pain points, the transportation culture and the transportation systems that exist in every city and start making some educated guesses” - Travis Kalanick, CEO Uber
  19. BRAND LEADERSHIP iis… being loved not being liked
  20. “The Zune was crappy because the people at Microsoft don’t really love music or art the way we do. We won because we personally love music.” - Steve Jobs, CEO Apple
  21. BRAND LEADERSHIP iis… understanding you don’t own the brand anymore
  22. Your brand is what people say about you when you’re not in the room - Jeff Bezos, CEO Amazon
  23. BRAND LEADERSHIP iis… thinking beyond your next quarter
  24. “Nobody at Lego is measured on sales because the most important thing is that kids and retailers return for more in future” - Jorgen Knudstorp, CEO Lego
  25. BRAND LEADERSHIP iis… making the customer the hero of your story
  26. “We recognized we are as much in the content enabling business as we are in the consumer products business” Nick Woodman, CEO GoPro
  27. BRAND LEADERSHIP iis…finding your Fans. The rest is mere detail
  28. “It's better to have 100 people love you than to have 1,000,000 people like you.” - Brian Chesky, CEO Airbnb
  29. 2015 is the year for Brand Leadership Find out how brand leadership can help you create exceptional brand experience without being Steve Jobs!
  30. Get the first 50 pages of my Brand Leadership Manual FREE