(Graham D Brown) The Social Customer: 5 Trends

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The Social Customer: 5 Trends
Graham D Brown of mobileYouth
Digital Anthropology
5 key trends in the growth of the Social Customer
People don't buy stuff, they buy what stuff does for them. We are social by design. Hardwired to connect.

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(Graham D Brown) The Social Customer: 5 Trends

  1. The Social Customer: 5 Trends by Graham D Brown
  2. Presentation by Graham D Brown mobileYouth.org plus link to access more insights
  3. #1 Offline
  4. said face-to-face is their preferred form of communication 67 %
  5. so you thought the social customer was all about ONLINE?
  6. Sign up to the Social Customer newsletter and get more insights on consumer behavior every week CLICK HERE written by Graham D Brown
  7. #2 Connected or Connecting
  8. regularly use their smartphones in the bathroom 97% of teens
  9. the Social Customer is social by design hardwired to connect
  10. #3 Social Tools
  11. reached for their smartphone first thing after waking up 74% of teens
  12. everything is a social tool, a tool to help the Social Customer connect
  13. #4 Thin Friendships
  14. “friends” on Facebook1500 155 “friends” met in real life (average 14-17 yr old)
  15. Brands take note: “friends” does not equal friends
  16. #5
  17. of teens share their real relationship status on Facebook <5%
  18. Big Data take note: what you’re seeing is not what you’re getting
  19. Sign up to the Social Customer newsletter and get more insights on consumer behavior every week CLICK HERE written by Graham D Brown www.mobileYouth.org

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