Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Fanspotting<br />Graham BrownmobileYouth<br />
#70<br />Facebook Fans ≠ Fans<br />Graham BrownmobileYouth<br />
How to download the slides…<br />www.MobileYouthReport.com/101<br />Graham BrownmobileYouth<br />
#71<br />If youth “like” you, you might as well be invisible<br />Graham BrownmobileYouth<br />
#72<br />we’ve spent our whole marketing careers trying to be liked by customers…<br />when all along we<br />ignored the ...
“Love” is not commonly used in marketing<br />“Love” requires commitment<br />“Love” requires opening up and letting go<br...
#73<br />The fanspotting model is based on 3 simple questions:<br />1. Who are they?<br />2. What do they love?<br />3. Ho...
#74<br />Real word relationships, like marketing, require work<br />You can’t throw money at a broken relationship<br />or...
#75<br />The problem with Fanspotting is that it requires<br />marketing to get personal and pull down the walls<br />that...
#76<br />Rather than ask “how do we engage youth?” we need to be asking “how do we remove the barriers that prevent youth ...
#77<br />Find your fans, the rest is mere detail<br />Graham BrownmobileYouth<br />
#78<br />Marketing success requires<br />a clear understanding of the<br />difference between <br />“Liked” and “Loved”<br...
#79<br />Sell to the sold. Focus on the 10% that will influence the 90%. The 90% aren’t listening anyway<br />Graham Brown...
#80<br />Build Beachheads<br />Graham BrownmobileYouth<br />
Why Awareness means nothing<br />Sell to the sold<br />Beachhead<br />The “Sold”Fans who love your product already and wan...
#81<br />Fans need the brand as much as you need them. They need the social currency you provide<br />Help me tell my stor...
#82<br />Customers vs Fans<br />Graham BrownmobileYouth<br />
#83<br />Every product has fans<br />Graham BrownmobileYouth<br />
#84<br />Create a home<br />…an asset to house the dialogue<br />Think of an event, programme of community<br />you could ...
#85<br />Give fans the tools they need to shout about<br />the brand<br />Graham BrownmobileYouth<br />
#86<br />Don’t be cool, be relevant<br />Graham BrownmobileYouth<br />
#87<br />Winning the youth market is<br />about share of customer not<br />share of market<br />Graham BrownmobileYouth<br />
#88<br />If you don’t know who your fans are<br />you only have<br />customers<br />Graham BrownmobileYouth<br />
Graham Brown<br />mobileYouth<br />Since 2001, mobileYouth has been helping companies build bridges with the youth market....
How to download the slides…<br />www.MobileYouthReport.com/101<br />Graham BrownmobileYouth<br />
Upcoming SlideShare
Loading in …5
×

Why Awareness means nothing<br />Sell (Graham Brown mobileYouth) #Trends: Fanspotting

1,891 views

Published on

Why Awareness means nothingSell to the soldBeachheadThe “Sold”Fans who love your product already and want to get involvedMass MarketThe “Unsold”Customers and prospects who are aware of and like your productGraham BrownmobileYouth

Published in: Technology, Business

×