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(Graham Brown mobileYouth) Brand Rehab

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We look at three companies that were once industry leaders but have since fallen from grace for one reason or another. But it’s not all bad news for Jones Soda, Levi’s Jeans, and Motorola we’ll be delivering these insights along with great advice on re-emerging themselves as great brands with a youth minded approach.

Published in: Business, Economy & Finance

(Graham Brown mobileYouth) Brand Rehab

  1. BRAND REHAB Episode 1: JONES SODA LEVI’S MOTOROLA 3 Stories of Great Brands Fallen THE MOBILEYOUTH® REPORT 2010 from Grace and How They Can Rise Once Again with a Focus on Youth 1 MOBILEYOUTH® helping brands market with youth since 2001 www.whatyouththink.com
  2. •Focus on Canning Product •2008: Lost $15 Million Credit Line •2009 Report: Sales Plummet, 65% layoff of Work Force 2 MOBILEYOUTH® helping brands market with youth since 2001 www.whatyouththink.com
  3. •Fails to make the generational leap •Increased competition from overseas •“Made in America” Scandal •Sales begin to drop in 1996 and never return 3 MOBILEYOUTH® helping brands market with youth since 2001 www.whatyouththink.com
  4. •RAZR and CLIQ phones are “cool” but poor interface design results in phones freezing and crashing. •Brand becomes synonymous with the word “disappointment” and user trust destroyed •Stock steadily declines from 2000-’03. Stock plummets in 2008 and motorola faces threat of losing position as world’s 2nd largest mobile phone manufacturer in 2010. 4 MOBILEYOUTH® helping brands market with youth since 2002 2001 www.whatyouththink.com
  5. Click HERE to watch the webcast as Ben Leis and Graham Brown discuss how these 3 brands can rise again to great heights with a renewed focus on youth. 5 MOBILEYOUTH® helping brands market with youth since 2001 www.whatyouththink.com

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