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50 Youth marketing Part Two  (11-20) (Crowdsourcing to Industrial) A new 5 part series by Graham Brown keywords  you  need...
11 Crowdsourcing “ Marketing and Product have converged. The consumer doesn’t separate the experience”   (Ajaz Ahmed Found...
12 Displacement Vodafone competes with Marlboro and Apple with Diesel: View your customer's money and attention as a &quot...
13 DNA As long as “awareness” and “market share” are important to Pepsi, all its Social Media market efforts will be no mo...
14 Drivers “ Logic is not enough. If all it took was logic,  no one would smoke cigarettes”  (Seth Godin) Any coincidence ...
15 Ethnography "I believe focus groups are junk. They only justify what you want to believe is true.” (Jones Soda Fou...
16 Features vs Benefits Are you selling  features or  benefits ?  For many the  Iphone ’s touch screen technology is a  fe...
17 The Ferrari Affect Ask a group of  100 young consumers  if they are interested in owning a Ferrari, you'll get a high r...
18 Freesickness "Any idiot can sell a dollar for 80 cents"  (JP Getty) Free gets you noticed but what happens ne...
19 Grass Routes Toyota's Scion, Red Bull, Jones Soda, Threadless, Apple and even Starbucks have something that their compe...
20 Industrial We live in a network age awash with industrial brands relying on industrial agencies measured by industrial ...
Come meet mobileYouth® on our world tour 2009 http://www.slideshare.net/mobileyouth/mobileyouth-speaking-schedule-2009-pre...
Part One (1-10) Advocacy to Compromize View presentation here Want More Youth Marketing Presentations?  View more youth ma...
Add GB on Twitter grahamdbrown Add GB on Facebook  www.facebook.com/profile.php?id=569029896 Download more presentations @...
For FREE Youth Trends Reports visit: YOUTHTRENDSREPORT.COM
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(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART TWO

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Graham Brown mobileYouth.org presents part 2 in a new 5 part series covering the 50 keywords and phrases youth marketers need to know.

Keywords featured: crowdsourcing, displacement, DNA, drivers, ethnography, features vs benefits, Ferrari Affect, freesickness, grass routes, industrial

FREE YOUTH TRENDS REPORTS
http://www.youthtrendsreport.com

Published in: Technology

(Graham Brown mobileYouth) 50 Youth Marketing Keywords You Need to Know PART TWO

  1. 50 Youth marketing Part Two (11-20) (Crowdsourcing to Industrial) A new 5 part series by Graham Brown keywords you need to know
  2. 11 Crowdsourcing “ Marketing and Product have converged. The consumer doesn’t separate the experience”  (Ajaz Ahmed Founder AKQA) There are a billion bright ideas out there waiting to be engaged. How can any brand seriously compete with that product development department?
  3. 12 Displacement Vodafone competes with Marlboro and Apple with Diesel: View your customer's money and attention as a " Pie " and you'll begin to appreciate its finite nature and that to buy your brand is a conscious decision to not buy a competitor
  4. 13 DNA As long as “awareness” and “market share” are important to Pepsi, all its Social Media market efforts will be no more than a Meatball Sundae; Pepsi will continue to measure and reward its people with these Industrial Metrics. Organizational DNA always trumps strategy in the long term. “ What’s measured gets done” (Jack Welch)
  5. 14 Drivers “ Logic is not enough. If all it took was logic,  no one would smoke cigarettes”  (Seth Godin) Any coincidence that Starbucks hails from Seattle -US city with highest inbound migration rate? That means a lot of uprooted youth seeking a way to reconnect with that social fabric.
  6. 15 Ethnography "I believe focus groups are junk. They only justify what you want to believe is true.” (Jones Soda Founder Van Stolk) Get out onto the streets, campuses and bars - see how youth live and start a dialogue.
  7. 16 Features vs Benefits Are you selling features or benefits ? For many the Iphone ’s touch screen technology is a feature that sits on top of the tangible social benefit of status through owning a top end, expensive and highly visible handset. People always buy benefits and justify their decision through features
  8. 17 The Ferrari Affect Ask a group of 100 young consumers if they are interested in owning a Ferrari, you'll get a high response. Now compare that " expression of interest " with how many actually purchase one 12 months down the line. The futility of asking consumers about "expressions of interest" is that it ignores the key force behind all consumption - purchases are opportunity costs occurring in a world of abundant choice
  9. 18 Freesickness "Any idiot can sell a dollar for 80 cents" (JP Getty) Free gets you noticed but what happens next is critical. Free itself does not mean engagement - that comes from building Grass Routes rather than clever advertising campaigns. Once, Free was remarkable , now it’s run of the mill
  10. 19 Grass Routes Toyota's Scion, Red Bull, Jones Soda, Threadless, Apple and even Starbucks have something that their competitors are desperate for - grass roots support. Grass roots support is your Route to market
  11. 20 Industrial We live in a network age awash with industrial brands relying on industrial agencies measured by industrial metrics Just as our education system is based on the needs of an industrial society so industrial marketing is born of the need to serve industrial organizations through value chains, advertising and their industrial DNA – the metrics of ARPU, market share and awareness.
  12. Come meet mobileYouth® on our world tour 2009 http://www.slideshare.net/mobileyouth/mobileyouth-speaking-schedule-2009-presentation
  13. Part One (1-10) Advocacy to Compromize View presentation here Want More Youth Marketing Presentations? View more youth marketing presentations on Slideshare by mobileYouth
  14. Add GB on Twitter grahamdbrown Add GB on Facebook www.facebook.com/profile.php?id=569029896 Download more presentations @ www.mobileYouthnet.com Follow the blog @ www.mobileYouth.org
  15. For FREE Youth Trends Reports visit: YOUTHTRENDSREPORT.COM

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