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1. 10 FACTS ABOUT GEN Y:
mobile + word of mouth
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2. by Graham D Brown
flickr pic © pennuja
TOTAL YOUTH RESEARCH
Students Teens Millennials Gen Y Gen Z
www.TotalYouthResearch.com

3. 23% reported a sense of distress when they
didn’t have their phone on them
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4. 76% of 18-25 year olds said they recommend
brands to other people
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5. 18-29 year olds are 50x more likely to
recommend a product based on good
experience than on incentives or rewards
flickr © stawarz

6. 67% of Gen Y shared their phone purchase
with friends
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7. Gen Y recommend brands 15 times more
offline than they do online
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8. 90% of Gen Y brand-related conversations
happen at home
flickr © aimeeardell

9. 76% of Gen Y said their old carrier could have
prevented them from switching if they just
paid attention
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10. 94% use messaging apps on a daily basis
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11. 76% said "because other friends are on it" as the
#1 reason to switch to a new social app
flickr © mamnaimie

12. Facebook usage fell 10% and Twitter grew
25% among 14-18 year olds in past year
flickr © draganbrankovic

13. by Graham D Brown
flickr pic © pennuja
TOTAL YOUTH RESEARCH
Students Teens Millennials Gen Y Gen Z
www.TotalYouthResearch.com