mPublishing: Bringing a New Dimension to Print-02

499 views

Published on

mPublishing: Bringing a New Dimension to Print-02 juan lopez

Published in: Technology, Business, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
499
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

mPublishing: Bringing a New Dimension to Print-02

  1. 1. Making a Media Portfolio Digital g g Juan Lopez-Valcarcel / @jlopezvalcarcel Director Digital Products, Pearson g ,2
  2. 2. A traditional media portfolio3
  3. 3. A digital portfolio Business Digital Education Technology Information Publishing My Labs 6 M users eCollege 3.5 M users Powerschool 8.5 M students SuccessNet 4.4 M students Online testing 9.3 M tests Poptropica 300 M avatars ePen 206 M scores Fronter 112 M log-ins Digital R Di i l Revenues: US $2 7B $2.7B (in 2009)4
  4. 4. 7 surprising di it l trends i i digital t dfrom the industry previously known as p yp y print p publishing g
  5. 5. 1. eBooks are finally here6
  6. 6. 9.5%Source: Association of American Publishers (AAP) Nov 2010 7
  7. 7. BooksThis is not the end of… Paper Reading8
  8. 8. This is an opportunity (or a challenge) for: New devices New content experiences New business models9
  9. 9. 2. Enhanced eBooks are emerging oo g g10
  10. 10. 3. Apps are a short term fix pp o11
  11. 11. Transforming Children Storytelling o g o y g12
  12. 12. Reimagining travel guides13
  13. 13. 4. 4 Multiplatform is the future14
  14. 14. Multiplatform textbooks15
  15. 15. 5. Education is going digital16
  16. 16. Device pilots - Virginia Learning Games eText on iPad Test Prep17
  17. 17. Courseware for teachers18
  18. 18. 6. New business models are emerging g g19
  19. 19. Technical books rental20
  20. 20. 7. Keep it fun! Learning by p y g p g y playing 10M visitors i it per month 300M avatars21
  21. 21. 1) eBooks 2) Enhanced eBooks 3) A Apps 4) Multiplatform 5) Digital Education 6) N New Business Models B i M d l 7) Learning by playing7 key trends for digital publishers
  22. 22. There is no OLD Media vs. NEW Media There is the BUSINESS of DIGITAL Media Th i th f M di23
  23. 23. Thank You! Juan.LopezValcarcel@Pearson. Juan LopezValcarcel@Pearson com @jlopezvalcarcel24

×