Embedded Government: The Public Sector in 2011- 06 emer sayin

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Embedded Government: The Public Sector in 2011- 06 emer sayin

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Embedded Government: The Public Sector in 2011- 06 emer sayin

  1. 1. The role  of the f th operatorsEMRE SAYINCHIEF CORPORATE BUSINESS OFFICERTURKCELL February 17, 2011
  2. 2. M‐ Government How can operators help?  Some pitfalls Some examples
  3. 3. How internet & mobility changes «business/life models»How internet & mobility changes «business/life models» Digitalization Information New  model /Conventional Internet  te et Model Service Physical Transformation Today: How we talk, listen to music, share photos, read books … T H h h h lh i h Tomorrow: How we shop, how we get health service, how we prove our  identity, how we vote
  4. 4. Why “m‐government” and operators will be more  Why “m‐ relevant in the future? relevant in the future?4
  5. 5. How can operators help?Partner in Technology R&D and adaptation  Security: Intelligent spam & malware  protection, secure transactions Authentication ( Mobile signature ) Profiling: Mass micro‐segmentation   Profiling: Mass micro segmentation Reach:Location based messaging, (  KMS )Partner in Services Development Adaptation of commercial solutions Mobile marketing for citizen  communicationPartner in Reach
  6. 6. Mobile Signature Single Password Single Password Works on any handset y Fast, Easy & Secure Legally binding Most affordable e‐signature
  7. 7. Mobile Signature ‐ National Judiciary Network ProjectMobile Signature ‐Login using to the system using 3 alternatives Login using Mobile Signature
  8. 8. Mobile Signature ‐ National Judiciary Network Project Mobile Signature ‐ National Judiciary Network Project  Enter your p y passwprd p Transaction finger I want to login to print: UYAP system Cancel OK Cancel OK 3C8A C40C 1D57 5903 04A9 8670 58F0 A721 Please confirm the finger print above, after you check it from your mobile above mobile.
  9. 9. Mobile Signature – Office Usage Mobile Signature –Filling out the request details Confirm
  10. 10. Mobile Signature – Office UsageMobile Signature –Sign with m‐signature I have 6 days holidays as of February 17 2011 17,2011. I confirm my demand Enter day holiday for 1 your password 17 Şubat 2011 tarihi itibarıyla 6 gün iznim bulunmaktadır. 1 gün izin talebimi onaylıyorum. Cancel OKEnter your password Transaction complete
  11. 11. Mobile Signature: Government Services Education Educators’ Portal E‐Government Portal Ministry of  Parent Info System (SMS) Environment &  Ministry of Internal Forests Affairs Health Family Md Portal Access Social Security Info System Social Security Portal Security Portal Security Revenue National Judiciary  Customs Administration Drivers’ License Database Network Project Visa Application Vi A li i Justice UYAP Lawyer & Citizen Portal Access Turkish Patent  Energy Market  UYAP Info System (SMS)E‐Notary Institude Regulatory Authority Ministry of Industry Guarantee Document Application Guarantee Document Application Corporation Database Treasury Municipalities
  12. 12. Coming Soon… Soon…• Municipalities: Construction queries & applications• Revenue administration: E‐invoice• Drivers license renewal• Database access to Police records with mobile devices• g Online car registration• Public Procurement Administation• Turkish Atom Energy Admininistration• General Directorate Of State Hydraulic Works• General Directorate of Pharmacutical & Pharmacy• Hacettepe University Hacettepe University• Istanbul Water & Canalization Administration• Forestry Administration y• Directorate General of Civil Aviation• Turkish Standards Institude
  13. 13. Some Pitfalls What the “citizens” want? h h “ii ” ? Todays e gov criteria are… Todays e‐gov criteria are… eGovernment readiness Availability f A il bili of services online i li Sophistication of services provided Quality of websites and ease of navigation of website What the citizens want ? We have to make it C‐relevant: “C‐satisfaction”, “CRM”, “CEM”, C‐Focus”
  14. 14. Some Pitfalls Central and complex vs. local and simple Local m‐government is the “low hanging fruit”  Often local solutions :  √ Bite‐sized and easier to attack √ Location, personalization, interactivity matters  √ Reaction time is more critical  √ High on impact Encountered more frequently: Daily life Encountered more frequently: Daily life “Small is beautiful !” 14
  15. 15. Some Pitfalls M‐ government vs. e‐government Making all E’s into M’s won’t do the job Turkcell helps the  m of the e‐government portal Turkcell helps the “m” of the e government portal
  16. 16. Some Pitfalls Not all operators are created equal Not all operators are created equal Governments tendency can be to treat all NO’s equally When reach is concerned this approach is OK But some areas need one‐on‐one collaboration: B t d ll b ti Technology research & development  Services development & innovation Piloting, testing, improving g, g, p g Developing standards and industry‐wide leadership
  17. 17. An Example:The MunicipalitySolution Package 17
  18. 18. TURKCELL  9 countries  60 million subscribers 60 illi b ib Leadership in the region Life : ) - 2008 Belarus 1.2 M sub. Germany Turkcell Ukraine Kazakhstan Europe-2011 E 2011 Life : ) – 2005 9.8 M sub. KCell - 1999 Moldova 8.4 M sub. Moldcell – 2000 Geocell – 1997 0.8 0 8 M sub. b 1.9 1 9 M sub. b Georgia Turkcell - 1994 Azerbaijan Turkey Azercell – 1996 33.9 sub. 33 9 M sub 4.1 M sub. High market share in Turkey TRNC KKTCell - 1999 Telco Solutions T l S l i 0.3 M sub. “More life” with Turkcell18 *Subscriber numbers are as of Q3 2010
  19. 19. The Municipalities in Turkey There are close to 3000  municipalities in Turkey i i liti i T k Some of them are giant  Some of them are giant organizations but most of  them are quite small
  20. 20. The Needs• What do the citizens want? • What to municipalities want? › High quality service › To give good, effective, › Quick, simple solutions and swift service transactions › To listen, i f T li t inform and show d h › To be heard, informed and that they care cared about › Cost efficiency and › To be part of the decision productivity in operations › Measure and manage › Image and PR 20
  21. 21. Turkcell MunicipalityTurkcell Municipality Solutions High quality  Effective technological  communication i i infrastructure with citizens Employee l High quality  Hi h li motivation services
  22. 22. High quality  Hi h littechnological  Municipalities have a lot of influenceinfrastructure on the local infrastructure The overall infrastructure of Turkcell is second to none: 2G P Population Coverage l ti C 99.05% 99 05% 3G Population Coverage 80.0% Fiber 24.000 km + 79cities But municipalities decide the faith of their locale
  23. 23. Mobile Video: Mayor’s message Effectif  Effectifcommunication Mobile Questionnaire with citizens Bulk SMS and KMS Targeted messaging g g g Location based Demographics based Complaint Handling and Information systems Location info Photo support
  24. 24. EmployeeE lmotivation Mobile Education Employee Feedback System Team tracking and management Mobile Communication Support
  25. 25. KMS: Message to the National ID numberHigh quality High quality Secure transactions via Mobile Signature services or the Turkcell OTP Turkcell OTP Mobile applications:  › Traffic, POI, Cultural Life Fleet tracking and routing system l ki d i Smart grid solutions Security monitoring Mobile payment
  26. 26. THANK YOUwww.turkcell.com.tr
  27. 27. E‐Government & M‐Government In Turkey Government & M‐ National Judiciary Network Project European e-Government Awards Ministry of Environment and Forest European e-Government Awards General Directorate of Forest European e-Government Awards
  28. 28. New  World Mobile Internet is the New Platform MOBILITY Year # of devices Platform INTERNET 2020 10bn+ Mobile internet CONVERGENCE 2010 1bn+ Fixed internet 2000 1990 100mn+ PC T10 1980 10mn+ Minicomputer 1970 1960 1mn+ Mainframe28 Source :Morgan Stanley research reports
  29. 29. TURKCELL TURKEY : Strategy for the New World Sharpen customer focus, offer superior solutions, deliver the best value Customer Care CE  ER  Training&Support PERIENC USTOME Sales OLUT N  SO TION RS EXP ARTNER CU Marketing  Project Management j g VALUE NESS PA Applications = Benefit ‐ Cost BUSIN ERIENCE  E Device / Handset SER 3G Network US EXPE 2G Network Fiber Backbone29

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