Augmented reality panel

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Augmented Reality

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Augmented reality panel

  1. 1. Augmented Reality: Is Reality  Ready to be Augmented? Mobile World Congress 2011 
  2. 2. AR is Not One Technology AR i N t O T h l • Provides a way to experience digital information  y p g in context, in association with the real world • – To Augment people, places and things • Real‐time • Synchronized with and enhancing overlaying the real world Synchronized with and enhancing, overlaying the real world • Frequently, though not always, 3DPEREY Research & Consulting
  3. 3. Augmented Reality adds digital information  INTO and OVER the “real” world Enabling users to get much more of an informed experience Real Augmented  Augmented Augmented  Reality Virtuality Virtual Vi t l Milgram’s ContinuumPEREY Research & Consulting
  4. 4. Mont Blanc Geneva Thonon‐les‐Bains Lake Geneva Arriving in  g Montreux in 15  min camera, GPS, compass, GPS accelerometer, microphone
  5. 5. AR Continues what  the Internet Began Augmented Reality Interaction with  p y physical  y j Physical Objects  The Physical World The Physical World world parts  (e.g. Printed Media) New Media  Digital  designed  Media on  for the  CD ROM CD‐ROM Web bThe Digital World On the On the  Web PEREY Research & Consulting
  6. 6. Checking Our Reality Ch ki O R lit • Will it become ubiquitous or will AR just be  one of many viewing options from which  one of many viewing options from which subscribers can choose to see digital data? • To become ubiquitous – Compelling reasons for subscribers Compelling reasons for subscribers – Lower technology barriers – Lower social barriers – Lower business barriers  – We need more EXPERTS!PEREY Research & Consulting
  7. 7. Jeremy Kreitler, Lonely Planet J K itl L l Pl t• VP of Wireless – In charge of all mobile initiatives and products g p – 8.5+ million downloads – 115 apps on 4 mobile platforms pp p• Over 25 Compass Guides (AR on Android) released  since May 2009 with partner Mobilizy/Wikitude• 15 years experience across wireless and on‐line  y• Prior to Lonely Planet – a product lead and general manager in the local, social and  travel space – Yahoo! Maps and Local, MapQuest,  MerchantCircle, mig33, eCollege and a number of startups number of startups
  8. 8. Nagraj K h N j Kashyap, Qualcomm Q l• VP, Ventures and Corporate R&D Business  Development – Oversees Qualcomm’s strategic investments in wireless‐industry  ventures and business development activities for projects such  as Augmented Reality as Augmented Reality – Board Director: Avaak, Brain Corporation and Zeebo, Board  observer: Livescribe, Location Labs, Obopay, Sotera Wireless.  Past boards: Airvana (IPO AIRV) Bi f P b d Ai (IPO:AIRV), Bitfone (HP) N (HP), Novarra (N ki ) (Nokia)• Qualcomm AR teams worldwide –A Austria, China, Korea, UK, USA i Chi K UK USA• Qualcomm offers an AR Platform and SDK for AR – No charge, 4000+ registered developers, 100 countries h dd l – Android and Unity 3.x
  9. 9. Peter Meier, metaio P t M i t i• Co‐founder and CTO of metaio ‐ 70 employees 70 employees ‐ offices in Korea, US and Germany (HQ) ‐ developed and brought to market the Unifeye platform for Augmented Reality developer platform for Augmented Reality developer• Patent author• Global manager and chief architect of junaio, the  metaio AR browser AR browser• Manufacturing Engineering, TUM
  10. 10. Philipp Schloter, ABUKAI Phili S hl t ABUKAI• Founder President and CEO Founder, President and CEO – Business solutions that revolutionize the way companies do  business through Actionable Business Productivity Solutions. business through Actionable Business Productivity Solutions• Previously  – General Manager of a growth business unit at Nokia  – Head of Product and Service Innovation, at the Silicon Valley office of  Deutsche Telekom’s management consulting arm D t h T l k ’ t lti – A Worldwide Product Manager at Microsoft• S i l Serial entrepreneur, founded PIXTO f d d PIXTO – images taken with a smartphone camera  and combined with GPS links to pre‐defined content
  11. 11. David Marimon, Telefonica D id M i T l f i• Manager of Mobile Augmented Reality and Visual  Search• Team Leader at Telefónica R&D, Barcelona. Feb’08‐ present – Co‐manager: Contextual Services & AR (Corporate  research) – C di Coordinator of MobiAR (S f M biAR (Spanish‐funded consortium):  ihf d d i ) Mobile AR & tourism project – Leading technological development on Mobile Visual Leading technological development on Mobile Visual  Recognition and AR.• Ph.D. at EPFL, Switzerland. Ph.D. at EPFL, Switzerland. • Topics: Video‐based tracking; sensor fusion; markers
  12. 12. Raimo van der Klein, Layar R i d Kl i L• Co‐founder and president – Provides AR publishing platform and most popular  AR browser – Nearly 50 employees – Offi Offices in US and Amsterdam i US d A t d• Serial entrepreneur having founded SPRX Serial entrepreneur having founded SPRX  mobile• Co‐founder of  Mobile Monday Amsterdam Mobile Monday Amsterdam
  13. 13. Topics of this Session T i f thi S i• What are the BEST use cases for mobile AR? – Today – In 2012? – Beyond?• The inputs and outputs of AR p p – Sensors, sensor fusion – Visual AR and GPS‐based AR‐which one or both? Visual AR and GPS‐based AR‐which one or both? – What are the frontiers in terms of what the devices  will be able to detect and mobile AR will be able to  will be able to detect and mobile AR will be able to use? – Outputs
  14. 14. Topics of this Session‐2 T i f thi S i 2• Business models – What’s yours?  – What new business models can we expect? What new business models can we expect? – What about mobile operators?• Ecosystem of developers – What’s the typical developer in your current What s the typical developer in your current  environment? – What will be the required skills for mobile AR in  the future?
  15. 15. Topics for this Session‐3 T i f thi S i 3 • Hardware for AR – What is the best platform for AR today? – What are the big breakthroughs we can expect in What are the big breakthroughs we can expect in  2011? And beyond?PEREY Research & Consulting

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