Physical Phone Personalisation

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This presentation is from the mobile use research presentations / publications shared by Jan Chipchase of Nokia on his website.

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http://www.janchipchase.com/publications

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  • Presentation to NIFT, New Delhi, 29 March 2006
  • Physical Phone Personalisation

    1. 1. Physical Personalisation A Review of 6477 Used Nokia Phone Covers in Japan Jan Chipchase Mobile HCI Group NDKIA
    2. 2. Executive Summary Review of 6477 recycled Nokia NM502i phone covers Approximately 11% show some form of customization Evidence of inside back cover as personal shrine Customization occurred on any available surface - the larger the space. the more room for customization Mostly stickers of logos. illustrations. print-club photos and phone numbers Customisation as % of all covers Type of customisation Telephone Om" photos No customisation on cover numbers 5% 14% 39% 9% Customisation of cover 1 1% Logos 29% Illustrations, other decoration N = 6477 43% NDKIA
    3. 3. Raw Data
    4. 4. Front Cover Examples Front Slider Around the display Glitter - nail varnish, stars NDKIA
    5. 5. Back Cover Examples Logo Super custom Photo Decoration
    6. 6. Inside Back Cover as Form of Shrine Hidden from view, the inside back cover lets the user keep personal memories [mainly photos, some messages) and reminders [telephone number) Most battery covers with customisation inside, were not-customized outside Personal photos Phone number Personal message boyfriend/ girlfriend/ lovers/ child/ best friends? Phone lD .9 P :1, L
    7. 7. Illustrations, Other Decorations Approximately 43 % of customisation NDKIA
    8. 8. .‘. l‘! l'! ),'I. !Ii‘2il i [hi til ll} : 999-7l'i’0l'i'ii_l~‘j: *,-iii, -l'ii 3 §‘éx? ==7_"‘ 4‘ ‘ Eu, .r, .r fin. .. F
    9. 9. Logos II Approt-, :m3rely; 29 “:1. of <'. l,l: »lC<llll: ?allr3fl NDKIA
    10. 10. Photos I Approximately 14 '1-*1. of customisation NDKIA
    11. 11. Inside Back Cover as Shrine From inside back cover NDKIA
    12. 12. Telephone Numbers Approximately 9 % of customisation NDKIA
    13. 13. Super Custom Less. than 1% of covers Amateur custom Nail varnish? Professional custom Grip tape Metal plate Tag Stick-on Phone holder? Mirror NDKIA

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