State of Mobile - Ticket Summit Las Vegas 2012

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Great presentation given by Mark at Ticket Summit, a leading conference for ticket brokers. This also has a slide of the new Show Me feature, powered by ChoiceView and Radish Systems.

If you are a ticket broker, you will want to see this presentation.

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  • 1. Fundamental change in hardware
  • We are going to look at where mobile has come from, where we are today and estimate about the future, but this graph is huge.
  • Look at the future, its sink or swim time.
  • Some of the biggest most powerful companies in the world have gone down because they were not flexible enough to change with the times, and these days change is fast
  • Kodak
  • Thousands of sites, huge competition, a few hundred apps, low competition….
  • Sports Tickets has 56 million results in Google. We know that some of you are very good a competing in the traditional web space with pay per click and seo. If you rank well today, you should definitely be getting into mobile now so you can (take advantage of this traffic now, and not leave out mobile users and grow your mobile presence while you continue to have good page rank. We all know that another Panda update or Google algorithm update can quickly change your page rank.
  • Are you trying to sell the $10 baseball ticket, or the $2000 Stanley cup ticket?
  • Kindle Fire – Chitika saw traffic explode by more than 120% between December 24th and 25th 2011.
  • Highlight Online Retail - Classifieds (people are shopping) – Electronic Payment (consumers feel safe paying for things through their apps)–Entertainment (looking for fun things to do)
  • Mobile adds…are you advertizing? Addwords? Pay per click? Are your adds available on mobile? If so, what happens when your potential client clicks on the add? Does it go to a mobile sales tool or a traditional site?
  • HUGEWho out there has a Facebook page? Maybe Facebook adds? How about Twitter feed.Facebook- you are ignoring 33 out of 100 people that click on your links Twitter – Over half of the people that click on your links are on mobileBoth these stats are growingPandora – only heard a few adds for tickets on there, every one has non mobile optimized sales tools….
  • In the summer of 2011, fandango sold 64,000 ticket on the opening weekend, two days, of the latest harry potter movie. Look at the use now.
  • Mobile users used to only be high income individuals that could afford the cost of a smartphone and the data plan….Now you can go into a small wireless carrier store and put $50 on the table, leave with a droid and a data plan….thousands of people that never could afford to have internet access at their home now have it, in their pocket.
  • Lets look at mobile website first.
  • Simply a smaller version of your traditional site, optimized to work on a 3 or 4 inch touch screen. Not connected to your site, different site, different URL. (could be m.ticketsite.com) The most common way to get people to your mobile site is with mobile detection that will push the user to the mobile site.
  • Both sites are plagued by the same issue, connectivity to the consumer, generating repeat business, how do you do that? Use the same old newsletter, contest, incentive credits for free stuff?Wal-Mart didn’t become the largest retailer in the world by having customer come in only once. Small towns that are all over the US have Wal-Mart's because everyone in the town goes there repeatedly.
  • Mobile Apps! A recent article on MarketWatch.com said savvy StubHub fans are saving 30% or more on their ticket purchases by waiting to the last min.-don’t want to make plans in advance-they know that prices are likely to drop-do you have the ability to sell these tickets to a potential customer standing outside the venue right before the event starts?-If you did get a new customer a last min ticket, do you think they would use you again? Refer you to a friend?***I think we need to be careful here, as we do not want to suggest that the apps will sell last minute tickets for cheap ****
  • Secondary market savvy consumers can set reminders to check ticket prices or remind them to purchase tickets on the device that is in their pocket 24/7Social networking, word of mouth referral from your customer to customer, vs. your facebook page that allows you to only communicate with those that have given you permission. Some clients have used this feature in a promotion, “download, share and get entered to win”iTunes search feature, fun, might get someone to look into ticket for an concert they didn’t know was happening.
  • PUSH, (System Message on the mobile device similar to a text message) re engage the customer. When they select the push message, the app opens…can you do this on your site?
  • Can you do this with your site?
  • Panda, had a client that build a ton of mobile sales tools expecting to parlay their web traffic into app downloads, then panda erased all their traffic.If you traffic drops for what ever reason, it doesn’t affect your apps. Had clients that had servers go down, web admins mess things up, apps kept things going until they could work out the issue.
  • Good to know the data, many people that were hesitant to go mobile changed their minds once they saw the numbers….over half the traffic.
  • Good to know the data, many people that were hesitant to go mobile changed their minds once they saw the numbers….over half the traffic.
  • Good to know the data, many people that were hesitant to go mobile changed their minds once they saw the numbers….over half the traffic.
  • Thanks for attending, call or email with questions.***make your email address easier to read****You can also view videos at www.mobileticketapp.com/videos or get caught up on industry news in the news section.
  • State of Mobile - Ticket Summit Las Vegas 2012

    1. 1. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    2. 2. In 2011, the number of smartphones sold exceeded the number of PCs sold.Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    3. 3. In a few years, the number of mobile devices will DWARF the number of PCsMobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    4. 4. “It is not the strongest species that survive, not the most intelligent but the ones most responsive to change” -Charles DarwinMobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    5. 5. “The Kodak problem is that it didnot move into the digital worldwell enough and fast enough.Why?Answer: The organization overflowed with complacency.New technology has fierce competitors, low margins andcannibalizes your high margin core business. Kodak did nottake decisive action to combat the inevitable changes.”-http://www.forbes.com/sites/johnkotter/2012/05/02/barriers-to-change-the-real-reason-behind-the-kodak-downfall/ Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    6. 6. Traditional Ticket Website Ranking Is CompetitiveMobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    7. 7. Where do you fit in?Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    8. 8. App vs. Traditional WebsiteMobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    9. 9. The US is halfway through the “dumb-phone conversions cycle” Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    10. 10. Now, the smartphone demographic is youngadults with money, but soon it will be everyone. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    11. 11. And then there are tablets. Tablets alone should pass PC sales in 2-3 years. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    12. 12. Today, it’s a two-horse race – iOS and Android Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    13. 13. So what do people do on mobile?First, they do pretty much everything they do online… Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    14. 14. They consume content….Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    15. 15. They look at ads…Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    16. 16. They listen to music, use Twitter and Facebook… Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    17. 17. They shop…“38% of U.S. consumers have used smartphones to buyproducts or services” –comScore, Dec. 2011“Fandango sold 68,000 ticketsbetween 3 and 4 pm Pacifictime on the opening day ofThe Avengers through theirmobile ticket site andapplications”–tech crunch, May 2012 Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    18. 18. Global Internet users will double over the next few years, and most will be mobile. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    19. 19. “A retailers chance of converting mobile trafficinto sales without a mobile sales tool is very low.” -Mashable Dec, 2012 How do we solve this problem? Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    20. 20. With a mobile optimized website and a mobile application. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    21. 21. What is a mobile website?Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    22. 22. Great! You have a mobile site. Once you getsomeone to your mobile site, or your traditional site, how are you going to get them to come back? Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    23. 23. Mobile applications, simply by the nature of theirfunctionality, have extremely high retention rates. Why?Because just like the fax machine and email, theyprovide the desired information faster and easier. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    24. 24. Mobile applications can engage the customer with… Reminders Social Networking iTunes Search (iPhone only) Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    25. 25. Mobile applications can bring customers back to the app with PUSH notifications. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    26. 26. Does Push Work?Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    27. 27. When should you build a mobile presence? 2011 2012 Search algorithm changes affect website traffic, not applications!Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    28. 28. How much of your traffic is mobile? It’s a good idea to put analytics software onyour site to see what type of traffic you have! Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    29. 29. Want even higher conversion rates? Powered byMobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    30. 30. Increase conversions and up sell the customer. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    31. 31. What will make your FREE app successful? If an app is free the user needs a reason to keep it.1. The app needs to function correctly.2. Need multiple ways for users to interact with the app.3. Need ways the user can customize how they search.4. Need to re-engage the user through the application to provide more value.You would rather have 15,000 downloads and 5,000 active users than 50,000 downloads and 1,000 active users. Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com
    32. 32. MobileTicketApp.com 1.888.206.6374 Ext 5 Mark@MobileTicketApp.com“If your business is not mobile now, it will be someday soon – or you will lose market to those businesses that are.” –Mashable.com Mobile Ticket App | 1.888.206.6374 Ext 5 | Mark@MobileTicketApp.com

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