2
3
3
Mobile is...




               4
Mobile is...
• Inexpensive




                           4
Mobile is...
• Inexpensive
• Always on




                           4
Mobile is...
• Inexpensive
• Always on
• Always with you




                           4
Mobile is...
•   Inexpensive
•   Always on
•   Always with you
•   Knows where you are




                             4
Mobile is...
•   Inexpensive
•   Always on
•   Always with you
•   Knows where you are
•   Your companion




            ...
We use mobiles while we..




                            5
We use mobiles while we..
   Talk on phone
                   Wait in line
 Eat dinner
      On a plane Talk to a friend

...
Mobile is the fastest moving industry
 in history, and the most important
  for future consumer engagement.
Mobile Today
Mobile Today
• 5 billion mobile phone users in the world
Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ de...
Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ de...
Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ de...
Why Apps?
Why Apps?
Why Apps?
• Focus on a brand
Why Apps?
• Focus on a brand
• Web is distracting
Why Apps?
• Focus on a brand
• Web is distracting
• User experience/interface
Why Apps?
•   Focus on a brand
•   Web is distracting
•   User experience/interface
•   More users are “searching” via app...
What makes a great app?
What makes a great app? Design + Interaction
What makes a great app? Design + Interaction
What makes a great app? Great User-Experience
What makes a great app? Great User-Experience
What makes a great app? Great UI + Content
What makes a great app? Great UI + Content
What makes a great app? Utility
What makes a great app? Utility
What makes a great app? Native phone features
What makes a great app? Native phone features
Ashton Kutcher - A+ top videos - App exclusive

4.5M+ followers
Taryn Southern - Live TV Show in an App

8,000+ followers
Taylor Swift - Fan engagement

3M+ followers
Madonna - Contests
Thank you.

michael@mobileroadie
@msfd / @mobileroadie

http://road.ie/2b3wju
Michael Schneider - Next10 Berlin Presentation
Michael Schneider - Next10 Berlin Presentation
Michael Schneider - Next10 Berlin Presentation
Michael Schneider - Next10 Berlin Presentation
Michael Schneider - Next10 Berlin Presentation
Michael Schneider - Next10 Berlin Presentation
Michael Schneider - Next10 Berlin Presentation
Michael Schneider - Next10 Berlin Presentation
Michael Schneider - Next10 Berlin Presentation
Michael Schneider - Next10 Berlin Presentation
Michael Schneider - Next10 Berlin Presentation
Michael Schneider - Next10 Berlin Presentation
Michael Schneider - Next10 Berlin Presentation
Michael Schneider - Next10 Berlin Presentation
Michael Schneider - Next10 Berlin Presentation
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Michael Schneider - Next10 Berlin Presentation

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My talk at Next10

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  • Michael Schneider - Next10 Berlin Presentation

    1. 1. 2
    2. 2. 3
    3. 3. 3
    4. 4. Mobile is... 4
    5. 5. Mobile is... • Inexpensive 4
    6. 6. Mobile is... • Inexpensive • Always on 4
    7. 7. Mobile is... • Inexpensive • Always on • Always with you 4
    8. 8. Mobile is... • Inexpensive • Always on • Always with you • Knows where you are 4
    9. 9. Mobile is... • Inexpensive • Always on • Always with you • Knows where you are • Your companion 4
    10. 10. We use mobiles while we.. 5
    11. 11. We use mobiles while we.. Talk on phone Wait in line Eat dinner On a plane Talk to a friend Business meeting On a train Watch TV Driving (bad!) Walk Watch a concert 5
    12. 12. Mobile is the fastest moving industry in history, and the most important for future consumer engagement.
    13. 13. Mobile Today
    14. 14. Mobile Today • 5 billion mobile phone users in the world
    15. 15. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users
    16. 16. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 500,000+ devices in first week, over 1,000,000 apps
    17. 17. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 500,000+ devices in first week, over 1,000,000 apps • iPhone users spend 30+ minutes PER DAY in apps
    18. 18. Mobile Today • 5 billion mobile phone users in the world • Over 85 million iPhone and iPod touch users • iPad: 500,000+ devices in first week, over 1,000,000 apps • iPhone users spend 30+ minutes PER DAY in apps • By 2013, more people will access internet from mobile devices than computers
    19. 19. Why Apps?
    20. 20. Why Apps?
    21. 21. Why Apps? • Focus on a brand
    22. 22. Why Apps? • Focus on a brand • Web is distracting
    23. 23. Why Apps? • Focus on a brand • Web is distracting • User experience/interface
    24. 24. Why Apps? • Focus on a brand • Web is distracting • User experience/interface • More users are “searching” via apps than web
    25. 25. What makes a great app?
    26. 26. What makes a great app? Design + Interaction
    27. 27. What makes a great app? Design + Interaction
    28. 28. What makes a great app? Great User-Experience
    29. 29. What makes a great app? Great User-Experience
    30. 30. What makes a great app? Great UI + Content
    31. 31. What makes a great app? Great UI + Content
    32. 32. What makes a great app? Utility
    33. 33. What makes a great app? Utility
    34. 34. What makes a great app? Native phone features
    35. 35. What makes a great app? Native phone features
    36. 36. Ashton Kutcher - A+ top videos - App exclusive 4.5M+ followers
    37. 37. Taryn Southern - Live TV Show in an App 8,000+ followers
    38. 38. Taylor Swift - Fan engagement 3M+ followers
    39. 39. Madonna - Contests
    40. 40. Thank you. michael@mobileroadie @msfd / @mobileroadie http://road.ie/2b3wju

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