Is mobile's big promise a farce?

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"Is mobile's big promise a farce?" by Michael Schneider, Mobile roadie CEO

Michael spoke at the Internet Marketing Association 2013 in Las Vegas.

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Is mobile's big promise a farce?

  1. 1. Michael Schneider CEO / Co-Founder Mobile Roadie Is mobile’s big promise a farce?
  2. 2. 2,500+ Live Apps 40MM+ Downloads
  3. 3. Is mobile’s big promise a farce?
  4. 4. What is mobile’s promise?
  5. 5. • Location: businesses use location data to sell. • Convenience: consumers get what they want when they want it. • Advertising: advertisers spend big on mobile. • mCommerce: consumers will spend real $$$ on mobile. • Desktop: leave it in the dust. Mobile’s Promise
  6. 6. Location • Location data not real time enough • Not everyone giving permission • You have the data, now what?
  7. 7. Convenience • Connectivity
  8. 8. Convenience • Connectivity
  9. 9. Convenience • Connectivity
  10. 10. Convenience • Connectivity • On demand only available in major cities
  11. 11. Advertising • 12% time spent on mobile • 3% ad spend
  12. 12. mCommerce • 68% of consumers have tried to buy on mobile • Over 66% give up
  13. 13. mCommerce • 68% of consumers have tried to buy on mobile • Over 66% give up • Data entry a barrier
  14. 14. Desktop
  15. 15. There’s hope.
  16. 16. Location
  17. 17. 74 percent of smartphone users in the United States are accessing their mobile device's location-based services
  18. 18. Convenience
  19. 19. Advertising
  20. 20. Evolution of mobile advertising
  21. 21. mCommerce
  22. 22. • Card.io mCommerce
  23. 23. • Card.io mCommerce
  24. 24. • Card.io • Google Wallet mCommerce
  25. 25. • Card.io • Google Wallet • Facebook? mCommerce
  26. 26. Desktop
  27. 27. Mobile’s just getting started.
  28. 28. Questions? @msfd

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