MoMo Austria#12: Always connected

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Presentations for MobileMonday Austria#12 on 17.10.2011 including:

Harald Kalleitner, Product Manager Web @ ÖAMTC
Tobias Schiwek, VP New Business @ simfy
Antonio Vince Staybl, CEO & Co-Founder @ ItsMy game world

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MoMo Austria#12: Always connected

  1. 1. MoMo 2011 Members Aleksandra Schmid Philipp Nagele Peter Höflehner Mark A.M. Kramer Markus Kritscher Vinzenz Weber Reinhold Buchinger Thorsten Hoffmann Elfriede Zettl
  2. 2. What happens tonight?• Keynote: Stefan Hentschel, Google• A look into mobile services: – Harald Kalleitner, ÖAMTC – Tobias Schiwek, simfy – Antonio Vince Stabyl, itsmy.com• Your Host: Marcus Hebein, Leiter APA Multimedia
  3. 3. Source: http://www.googlemobileads.blogspot.com/2011/09/new-search-data-reveal-that-when-sun.html
  4. 4. Stefan Hentschel, GoogleGoogles Perspektive der Revolution
  5. 5. Source: http://www.googlemobileads.blogspot.com/2011/09/new-search-data-reveal-that-when-sun.html
  6. 6. Harald Kalleitner, ÖAMTCMobile Services für Mobilität
  7. 7. ÖAMTC am MobileMonday#1217.10.2011harald.kalleitner@oeamtc.at
  8. 8. ÖAMTC Überblick• Mit 1,8 Mio. Mitglieder die größte Mitgliederorganisation Österreichs - Tendenz steigend• Unsere Kunden - Mobile Menschen• Unsere Services Nothilfe Umfassende Information Individuelle Beratung Konsumentenschutz VerkehrssicherheitsaktivitätenUnsere Mission - Der Club für mobile Menschen
  9. 9. ÖAMTC Trends in Mobilität• Das Auto als weiteres mobiles Endgerät ÖAMTC entwickelt keine Services für Autos• Services – Nicht nur für Autofahrer ÖAMTC erweitert bestehende Services• Intermodaler Verkehr – Nutzung unterschiedlicher Verkehrsmittel ÖAMTC verschränkt mobile EinzellösungenMobile Endgeräte als Schweizer Messer
  10. 10. ÖAMTC Mobile ServicesÖAMTC App, Stadtführer, Routenplaner, …
  11. 11. ÖAMTC App 1/2• Funktionen (Nothilfe, Tanken, Verkehr, SelfService, …)• Erfahrungsberichte• Neue Funktionen (Parkgaragen, Kurzparkzone, …) integrierte Kern-Services
  12. 12. ÖAMTC App 2/2Pro Tag Pro Woche• 5.000 Unique Devices • 30.000 Unique Devices 65% iPhone; 35% Android• 25.000 Service Requests 56% Sprit; 44% Nicht-Sprit 52% iPhone; 48% Android steigende Nutzung
  13. 13. Vielen Dank für Ihre Aufmerksamkeit !Mag. Harald Kalleitnerharald.kalleitner@oeamtc.atwww.oeamtc.at
  14. 14. Source: http://www.googlemobileads.blogspot.com/2011/09/new-search-data-reveal-that-when-sun.html
  15. 15. Tobias Schiwek, simfyOne Day with simfy
  16. 16. Mobile Monday Vienna Tobias Schiwek
  17. 17. The simfy misson “We change the way people experience music. Everyone should have access to the entire world of music. simfy is the means for people to do just that, anytime and anywhere.” simfy means simplify – our vision is to create the easiest and most comfortable way to listen to music
  18. 18. simfy company profile Digital music company providing distribution and marketing services Market leading streaming service in GSA Founded 2007 Head Office in Cologne, 55 employees Investors: DuMont Venture, Early Bird, NRW.Bank & Holtzbrinck Venture
  19. 19. So many music loverssimfy B2C simfy B2B Live in four countries: Marketing Partnerships Germany Co-Branded Solutions Austria Branded Music Player Switzerland Code Player Belgium Voucher Cards More in 2011/2012 • 1/2012
  20. 20. simfy B2C propositionssimfy Free simfy Premium simfy PremiumPlus 13M songs No limits Offline-Mode Ad financed No Ads Music to go with Playlists & Favorites World wide Mobile & Tablet Apps On demand Living room apps Radio-Features Share with friends Via simfy Player & Webportal • 1/2012
  21. 21. simfy Webportal Top-Releases in the billboardAlbums of the Listen to official chartsweekSpecials/popularplaylists simfy Webplayer8 recommendedoldies
  22. 22. simfy Player Discover by genre New releases & charts on one click Smart radios Sharing: Facebook, Twitter, VZ, Mail Offline Mode
  23. 23. simfy mobile & tablet Apps iPad iPhone iPod touch Android BlackBerry
  24. 24. Exclusive contentPre-releases, special tracks, …
  25. 25. Referenzen
  26. 26. Music anywhereA paradigm shift
  27. 27. Access vs OwnershipStreaming replaces other models “The introduction of access services is the single most important current development in the music business.” International Federation of the Phonographic Industry, “Digital Music Report 2009” Tunecore digital music distribution Mobile Phone Audio Streaming, 2005-2020 revenues: 2009 (US Weekly Digital Media Users, Million) 57,50% 108.95 40,25% Downloads 70.29 Streams 40.17 19.13 2,25% 8.69 0 1.48 4.14 Songs Albums Streams 2005 2006 2007 2008 2009 2010 2015 2020
  28. 28. Mobile music on its wayWhere? Forecast • 1/2012 The mobile internet is the fastest growing field. Deutsche Telekom group report 05/2011 60% of all handhelds sold, are smartphones. Deutsche Telekom group report 05/2011
  29. 29. A day with simfyMeet the usage graph Visits/Sessions 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 simfy Web simfy Player iPhone Over All FM
  30. 30. A day with simfyMore music you can ever listen to …250k Albums a day 3M songs per day……7,292 days of music …31,250k = 76 days (While I‘m talking 15min)
  31. 31. Kontakt Tobias Schiwek Co-Founder // Vice President Business Development tobias.schiwek@simfy.com +49 221 788787 523 Vogelsanger Str. 187 | 50825 Cologne, Germany | +49 221 788 787 0 www.simfy.com
  32. 32. Antonio Vince Stabyl, itsmyMobile Social Gaming
  33. 33. Ciao Vienna!Hallo Mobile Monday Wien!
  34. 34. Mobile Social Gaming Survey – 2011 100% Mobile Browsers• Statistical Data and Survey• Mobile Social Game Network itsmy• Age of gamers: 16 - 62• Statistical Data: Extract of 100,000 mobile game sessions of gamers• Survey: 10,000 mobile web users• Region: Germany, Europe and North America Please note: All trade names, logos, trademarks or registered trademarks contained in this survey/presentation/ pdf/press-release are trade names, logos, trademarks or registered trademarks of their respective owners.
  35. 35. Survey: “Do you use/love/own a Touchscreen Phone?”Yes 54%No 28%I plan to 10%buy oneHope to 8%get one
  36. 36. Whos playing?Play time in total - Gender/TimeFemale 56% 44% Male
  37. 37. Where are you mostly playing itsmy games?At home 87%At school /university / 9% 9%work...Somewhereon the go 4%
  38. 38. How many different devices have you already used for playing on itsmy? (e.g. Mobile phone, PC, Console, Netbook, Tablet, TV...)1 device 38%2 diff. devices 45%3 diff. devices 7%4 diff. devices 3%5 diff. devices 3%
  39. 39. Which device do you use most often for playing on itsmy?Smart/Phone 84%PC, Tablet 12%Mobile Gaming 2%ConsoleGaming Console 1%TV 1%
  40. 40. When you are buying goods and game items with your mobile phone you are normally:At home 85%Work, school, friends.. 7%On the 5%go, car, bus,train..Elsewhere.. 3% Survey: 10,000 itsmy.com mobile gamers between 16 & 62 y
  41. 41. Which connection do you mostly use for surfing itsmy with your mobile?Mobile 50%networkWiFi.. 50% Exemplary 100,000 Game Sessions on mobile phones at m.itsmy.com – Oct. 2010
  42. 42. Gamers vs. Buyers vs. Time Spent Average BuyerFemale 51%Male 49% Average GamerFemale 46%Male 54% Exemplary 100,000 Game Sessions on mobile phones at m.itsmy.com – Oct. 2010
  43. 43. Age of Gamers vs. Age of Buyers% Gamers Gamers: Average age 26y Buyers: Average Age 29y Age Exemplary 100,000 Game sessions and Purchases with mobile phones at m.itsmy.com – Oct. 2010
  44. 44. Have you played games on a device/console or online before games on mobile phones were invented?Yes, I alwaysplayed a lot 46%No, I startedplaying with my 34%mobile phoneI only rarelyplayed, now I 20%am playingmore Survey: 10,000 itsmy.com mobile gamers between 16 & 62 y
  45. 45. Viral the game! Post 2 Facebook
  46. 46. We love freemium! Idea:6% In-Gamer 1 free card Buyers! every hour
  47. 47. ...and finally Facebook launched Mobile Web Apps!
  48. 48. Buyers & Gamers 24h a day
  49. 49. Danke!vince@itsmy.com
  50. 50. Stay in touch withMobileMonday
  51. 51. MoMo#13 – 21/11/2011Demo Night & AppCircusRegister already today –www.mobilemonday.at/demo

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