MobileMonday#6 - Herold Mobile Apps

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Presentation held by Georg Koch, Herold Business Data GmbH at MobileMonday #6 (April 2010) in Vienna.

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MobileMonday#6 - Herold Mobile Apps

  1. 1. <ul><li>HEORLD Business Data GmbH </li></ul><ul><li>Mobile Monday Presentation - Mobile APPS </li></ul>
  2. 2. HEROLD Business Data <ul><li>Yellow Pages directory for the Austrian market </li></ul><ul><li>Around 380 Employees </li></ul><ul><li>Total Revenue 2009: € 85 Mio. </li></ul><ul><li>Customers 2009: 74.000 </li></ul><ul><li>Business Data from over 330.000 companies and 4,1 mio. people phone numbers </li></ul><ul><li>Directories for print, online, mobile, CD </li></ul><ul><li>Local search & lead generating company </li></ul>
  3. 3. <ul><li>Why is HEROLD doing mobile Apps and mobile optimised sites/ services? </li></ul>
  4. 4. Key benefits from Apps for Herold <ul><li>Mobile Apps can offer fully automated location based </li></ul><ul><ul><li>- advertising </li></ul></ul><ul><ul><li>- information presentation </li></ul></ul><ul><ul><li>- navigation </li></ul></ul><ul><ul><li>without asking the user for geographic information </li></ul></ul><ul><li>Mobile Devices are always on and ready to search! </li></ul><ul><li>Herold is “in the pocket” from thousands of users – “every time” and “every where” </li></ul>
  5. 5. HEROLD Lead Generation Strategy <ul><li>Offer Yellow Pages data in every situation and for every target group </li></ul><ul><ul><li>Many mobile apps users are 16-45 years old </li></ul></ul><ul><li>Generate added value for YP/ WP Users </li></ul><ul><li>Increase visibility and reach of Austrian Company Information and our customers </li></ul><ul><li>Large download and usage potential of apps! </li></ul>Company Information & HEROLD Advertisers Print CD Online Mobile Mobile Apps
  6. 6. Growing Market and Opportunities <ul><li>14% of the Austrians use mobile internet with their phone in 2009 (Source: Integral – AIM 2009) </li></ul><ul><li>Usage of mobile internet for searching will increase 42% yearly (Source: The Kelsey Group – 2009) </li></ul><ul><li>Mobile Apps offer a lot of new possibilities like: </li></ul><ul><ul><li>-) localisation via GPS </li></ul></ul><ul><ul><li>-) “Push”- functionalities </li></ul></ul><ul><ul><li>-) ……. </li></ul></ul>
  7. 7. HEROLD mobile Services iPhone App HEROLD mobile Blackberry/ Nokia App HEROLD mobile Browser HEROLD.mobi Easy access with Icon installed at every 4 th iPhone in A For every mobile with webbrowser 71.000 User Easy access with Icon search directly on map May 2010 230.000 Visits
  8. 8. HEROLD mobile for iPhone
  9. 9. HEROLD App Distribution <ul><li>HEROLD mobile for iPhone </li></ul><ul><ul><li>App Store </li></ul></ul><ul><ul><li>Link on www.herold.mobi, when accessed with iPhone / iPod touch </li></ul></ul><ul><li>Promotion! </li></ul><ul><li>Most downloaded Free App in Austria in October 09 </li></ul><ul><li>Icon for App-Category „Referenz“ </li></ul>
  10. 10. Herold iPhone App Installations <ul><li>Over 71.000 Downloads from October 09 – March 10 </li></ul><ul><li>producing over 100.000 Sessions per month </li></ul>
  11. 11. HEROLD App Distribution <ul><li>HEROLD mobile Java App for Nokia, Blackberry,… </li></ul><ul><ul><li>Link at www.herold.mobi, when accessed with supported device </li></ul></ul><ul><ul><li>Nokia Ovi Store </li></ul></ul><ul><ul><li>Blackberry App World </li></ul></ul><ul><ul><li>Operator App Stores </li></ul></ul><ul><li>Over 100 supported devices </li></ul><ul><li>Launch May10 </li></ul>
  12. 12. Success criteria's for App Distribution <ul><li>Mobile Website herold.mobi – Teaser on startpage </li></ul><ul><li>Device detection at mobile Website </li></ul><ul><li>Forward from herold.at to herold.mobi for mobile devices </li></ul><ul><li>Popular Brand </li></ul><ul><li>Promotion </li></ul>
  13. 13. HEROLD promotes mobile <ul><li>Ads in newspapers </li></ul><ul><li>Online Banners </li></ul><ul><li>Taxis with „HEROLD mobile“ ad </li></ul><ul><li>Billboard </li></ul><ul><li>Herold mobile Info site (mobile.herold.at) </li></ul>
  14. 14. Herold conclusions – App distribution <ul><li>Guide the user to the App download sites! </li></ul><ul><li>Promote the App as much as you can! </li></ul><ul><li>Generate added value for the user! </li></ul>
  15. 15. Herold iPhone App – Success factors <ul><li>YP / WP Content „every time“ and “every where” available </li></ul><ul><li>Maps and Route integration </li></ul><ul><li>Easy Local Search thru GPS positioning </li></ul><ul><li>Auto completion for search keywords </li></ul>
  16. 16. Value for Herold Customers <ul><li>1 Call = 1 Lead </li></ul><ul><li>1 st listing in the result list is called 5 times more often than the 2 nd placed listing </li></ul><ul><li>Over 200 companies called more than 10x per month </li></ul><ul><li>Over 55.000 calls generated from mobile monthly </li></ul><ul><li>Customer can be found easily via map and route function </li></ul>
  17. 17. Information <ul><li>http://mobile.herold.at </li></ul>
  18. 18. <ul><li>THANK YOU </li></ul><ul><li>FOR </li></ul><ul><li>YOUR ATTANTION </li></ul>

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