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MobileMonday Austria - Peggy Anne Salz


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Marketing Apps: App Store Attitudes & Developer Requirements - Peggy Anne Salz - (March 2010, Hagenberg, Austria)

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MobileMonday Austria - Peggy Anne Salz

  1. 1. PEGGY ANNE SALZ Founder & Chief Analyst, Marketing Apps: App Store Attitudes & Developer Requirements
  2. 2. Analysis and commentary of mobile search, personalization, recommendation, social media and mobile advertising. “ The mobile industry's premier thinking space at the intersection of content and context”. ™
  3. 3. MSearchGroove
  4. 4. Amplifying impact through strategic consultancy services, bespoke research, white papers and thought leadership.
  5. 5. <ul><li>Exclusive Mobile Trends Survey Results </li></ul><ul><ul><li>Leaders & also-rans </li></ul></ul><ul><ul><li>USP </li></ul></ul><ul><ul><li>Implications </li></ul></ul><ul><ul><li>Developer Feedback </li></ul></ul><ul><ul><li>First-ever developer survey by VisionMobile </li></ul></ul><ul><ul><li>Conclusion </li></ul></ul>Agenda
  6. 6. Netsize Mobile Trends Survey
  7. 7. <ul><li>A survey among 1,000 professionals globally (CxO, VP, Dir) to determine the main trends and drivers behind the adoption of mobile technology among consumers and businesses globally </li></ul><ul><li>• </li></ul>Europe Americas Asia Pac ICT Media Marketing Industry
  8. 8. Apple, Google, Ovi, RIM
  9. 9. The 4 C’s of Applications Stores
  10. 10. Who Will Own The Customer?
  11. 11. Takeaway Points
  12. 12. <ul><li>WHAT CLINCHES THE DEAL? </li></ul><ul><li>4 C‘s – Convenience, Compatibility, Choice & Charging </li></ul><ul><li>What will the role of the operator be? (Merchandizing, content discovery & product placement?) </li></ul><ul><li>And where is the opportunity? (The Long Tail?) </li></ul>
  13. 13. Free download at
  14. 14. Developer Survey
  15. 15. What is your favorite platform?
  16. 16. Why is this your favorite platform?
  17. 17. Important factors in OS/platform ?
  18. 18. What do developers love about their platform?
  19. 19. What do developers hate about their platform?
  20. 20. New developer survey
  21. 21. Final Thoughts
  22. 22. Some app stores are supermarkets <ul><li>Supermarkets: </li></ul><ul><ul><li>Small number of suppliers (developers) </li></ul></ul><ul><ul><li>Limited selection </li></ul></ul><ul><ul><li>They set the price </li></ul></ul>
  23. 23. Some are a farmers market <ul><li>Farmers market </li></ul><ul><ul><li>Long tail of content and content creators </li></ul></ul><ul><ul><li>About enabling commerce and creativity </li></ul></ul><ul><ul><li>Developers set terms </li></ul></ul>
  24. 24. It’s been a pleasure
  25. 25. Thank you for listening! Peggy Anne Salz Mobile: 0172 245 1028