MobileMonday Austria - Joachim Bader (CLANMO)

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Mobile Marketing Challenge on September 21st 2009 - Keynote Speech - Joachim Bader

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MobileMonday Austria - Joachim Bader (CLANMO)

  1. 1. CLANMO Mobile Interactive Agency What we do CLANMO is the agency for mobile interaction. CLANMO realizes award-winning • campaigns • applications and • mobile internet solutions. bl l Our clients profit from our strategic competence and creativity in combination with our i h bi ti ith in-house t h l technology platforms. l tf CLANMO supports its clients to sustainably strengthen their core business by using the mobile channel and make the most efficient use of the mobile medium. © CLANMO GmbH 2009 1
  2. 2. Our Clients and Partners We work with brands, agencies and partners Brands Agencies and partner companies Founding member MobileOneAllicance © CLANMO GmbH 2009 2
  3. 3. Our Awards We are the most awarded Mobile Agency in Germany Most awarded Mobile Marketing Agency in 2008 The only German agency that was awarded for Mobile Internet and Mobile Marketing. Marketing © CLANMO GmbH 2009 3
  4. 4. #1: Th Re-birth f Applications #1 The R bi h of A li i © CLANMO GmbH 2009 4
  5. 5. VW iPhone Applikation Golf GTI 2009 © CLANMO GmbH 2009 5
  6. 6. App Store Launch July 2008 – Start with 500 Apps After three days: 10 Millionen downloads, 800 apps d l d 9 months: 1 billion downloads, 35 000 apps 12 months: 1,5 billion downloads, 65 000 apps Developers July 2009: 100 000 D l J l 2009 © CLANMO GmbH 2009 6
  7. 7. Mobile Applications and Widgets Scope Device Manufacturer … Store / Platform …? Operating System …? Local Mobile Service Provider …? © CLANMO GmbH 2009 7
  8. 8. IKEA IKEA PS Cam Wir zeigen dir, wie acht tolle Produkte aus der IKEA PS Kollektion bei dir zu Hause aussehen. © Inter IKEA S stems B V 1999 - 2009 Systems B.V. © CLANMO GmbH 2009 8
  9. 9. Adidas London Marathon Java App Radio frequency tracking of runners Integrated in wider sponsorship campaign © CLANMO GmbH 2009 9
  10. 10. #2: The Rise f C #2 Th Ri of mCommerce S i Services © CLANMO GmbH 2009 10
  11. 11. Lufthansa: Mobile Portal From cost center to profit center © CLANMO GmbH 2009 11
  12. 12. Lufthansa: some numbers Visits Jan 2008 – June 2009 Pageviews: ca. 1. 4 Mio per month g p Most used services: Flight Status and Check-In Mobile Boarding Pass: ca. 85.000 per month (Online & Mobile) Distribution: 60 % per Email and 40% per SMS Length of visit on the mobile portal: 6-7 minutes © CLANMO GmbH 2009 12
  13. 13. Autotrader UK 1 million searches in July 2009 © CLANMO GmbH 2009 13
  14. 14. Mini campaign Spain 1 million searches in July 2009 © CLANMO GmbH 2009 14
  15. 15. Challenge: M i Ch ll Moving mobile f bil from f i fringe to core © CLANMO GmbH 2009 15
  16. 16. Is he right? „In f five years, 50 percent of all digital 0 f ll d l communication and access to services will be mobile anyways. anyways “ (Managing Director, German Online Agency) © CLANMO GmbH 2009 16
  17. 17. Mobile channel not mobile add-ons From tactical to strategic, from fringe to core Today: ASAP: Bluetooth App TV Online Mobile OOH Guerilla augmented reality mobile bannering g Mobile strategic approach Proven ROI Technology portfolio Budget allocation Creativity for mobile Specialist agencies © CLANMO GmbH 2009 17
  18. 18. Thank you. Joachim Bader Managing Director CLANMO GmbH Marcel-Breuer-Str. 18 D 80807 D-80807 München Tel.: +49 (0)89 32 29 86-528 Fax: +49 (0)89 32 29 86-570 E-Mail: joachim.bader@CLANMO.com E M il j hi b d @CLANMO © CLANMO GmbH 2009 18
  19. 19. Copyright All information presented in this document is the intellectual property of CLANMO GmbH. The use of campaign ideas or concepts is only allowed with the explicit permission of MindMatics. No part of this document may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of MindMatics. The Recipient also accepts liability for unauthorised disclosure to a third party through its negligence and any resulting damages to MindMatics. By receiving this document, the Recipient agrees to treat ay information contained herein as confidential. In the event of the Recipient making use, in part or entirety, of ideas or concepts described in this document, the Recipient accepts to pay MindMatics a reasonable license or consulting f at market rates. Sh ld the parties concerned not b able to reach an agreement li fee k Should h i d be bl h on such matters, the Recipient agrees to let a mutually accepted independent arbitrator decide on the level of compensation due. Place of jurisdiction is Munich, Germany © CLANMO GmbH 2009 19

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