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The Twitter Human Affair: Persuasive, Persistent, Pervasive

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A descriptive survey on Twitter, the paper was presented in the ASIACALL 2013 held in Khon Kaen University, Thailand last Nov. 21, 2013.

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The Twitter Human Affair: Persuasive, Persistent, Pervasive

  1. 1. The Twitter Human Affair: Persuasive, Persistent or Pervasive Maria Victoria Pineda De La Salle University – Manila, Philippines Email: mavic.pineda@delasalle.ph AsiaCALL 2013 21 November 2013 Khon Kaen University, Thailand
  2. 2. How many of you use ?
  3. 3. Topic outline Introduction on Twitter Mechanics of Twitter Why Twitter The Twitter Survey on Everyday Use Results and Analysis
  4. 4. Jack Dorsey as an idea of Started an SMS platform in 2006 Jack sent the first message on Twitter on March 21, 2006 9:50pm. It read, "just setting up my twttr". Source: Jack sent the first message on Twitter on March 21, 2006 9:50pm. It read, "just setting up my twttr".
  5. 5. At present 892million subscribers A patent has been granted to Twitter’s whole ecosystem Source: http://twopcharts.com/twitteractivitymonitor
  6. 6. How Twitter works #FollowHer #FollowMe
  7. 7. #IamAfan #just140 #universal #quick #easy #open #connecting #interacting
  8. 8. #linkspeople to different kinds of information and content #linkspeople to a collegial online interfacing
  9. 9. Why Twitter? First, a person need not be in a group or needed to join a group before she can interact. Second, it has a universal nature. Anything a person decides to say or to announce in Twitter may be heard by everyone through the use of a simple hashtag. Third, it is able to address alienation among strangers by bringing a modern day method of collegial online interfacing— brief statement, credibility of information, and silent listening of the personal sentiments posted loudly in different ways.
  10. 10. 62% 38% Survey Results Created in Google form and launched in Twitter for 14days. Complete survey analytics: https://docs.google.com/a/delasalle.ph/forms/d/11Ho5wLukxFkq mfDPyIut8yHyWZNHTNQPb1BQ34SLdbo/viewanalytics
  11. 11. Geographic location of the Respondents 95% 2% 2%
  12. 12. Physical Age below 20 yrs old 20-29 yrs old 30-39 yrs old 5% 7% 44% 44% 40 and above
  13. 13. How many accounts does the individual has? 35% 8% 2%
  14. 14. What are the different ways the individual tweet? to sell or campaign a… 3 to converse or interact 31 to tell a story 16 to cite a fact, opinion or… 21 Series1 to react by disaproving 17 to react by approving 17 to think aloud 15 to share my moods or… 0 22 5 10 15 20 25 30 35
  15. 15. Best time to tweet during noon 18% Other 56% in the morning 26% at night 56%
  16. 16. Why follow a particular person?
  17. 17. Why follow a particular person? the person is a friend i like 16 the surprises i get from the tweets sent by the person 18 the person is an interesting stranger 23 the utility I get from the tweets sent by the person he surprises i get from the tweets sent by the person the person is an annoying stranger the person is an expert in his field the person is a celebrity i came across the person as suggested by twitter others 28 24 19 16 the utility I get from the tweets sent by the person the high visibility of the person in twitter the high visibility of the person in twitter the high visibility of the person in twitter
  18. 18. On gratification
  19. 19. Describe Twitter in one word.
  20. 20. Individuals by default are already always in social relations. Emmanuel Levinas
  21. 21. Survey Results Twitter is ideal to use to build professional networks. It enables self expression of ―thinking‖ thoughts. It provides opportunities for intelligent conversations. New culture of reciprocity! TWITTER is for the modern online tribe with no leader.
  22. 22. Is Twitter #pervasive, #persistent or #persuasive? It is a persuasive technology designed to change attitudes or behaviors of the users through social influence, thinking kinships, and a gratifying social situations. It possesses all the essential elements of a persuasive technology (using B.J. Fogg’s model, 2002)– the individuals as social actors, the tools to link and interface in a web fashion and serves as the media that enables causal
  23. 23. There’s an entire universe in every single tweet, and it all really depends on the content as far as how it’s going to spread. – Jack Dorsey
  24. 24. Danke. Merci. Tack. Gracias. Terima kasih. Graci. Salamat. #TYVM  Victoria Pineda email address: mavic.pineda@delasall

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