Lansare Clip In Touch Octombrie 2009 2009


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Prezentare sustinuta de Dan Virtopeanu cu ocazia lansarii platformei ugc web&mobile Clip in Touch.

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Lansare Clip In Touch Octombrie 2009 2009

  1. 1. WEB & MOBILE UGC Platform
  2. 2. Mobile Web in Romania Aplicatii Mobisite-uri:  Sport:, ,  Portaluri: Orange World, Vodafone Live
  3. 3. Content personalization for mobile web and messaging  Companie stabilita in ISRAEL  Servicii lansate in Asia : China si India  Urmeaza Europa de Vest  Acum si in Romania
  4. 4.  Mai multi utilizatori de telefonie mobila decat de internet  Mai multe conexiuni la internet mobil decat la internet fix  Piata de mobile marketing este in plina dezvoltare  UGC autohton are succes: Trilulilu
  5. 5.  24.5 mil cartele active  5.5 mil telefoane noi  17,2% au acces la internet mobil  130 mil afisari utilizatori .ro in retele internationale  344 pag/utilizator, 58% crestere Opera  si top 10 site
  6. 6. Eldan Productions – The Clip in Touch Invitation Customer challenge Clip in Touch Solution Customer results •Create hype and buzz in the •Innovative content personalization •1400 customers received a market with a unique and solution personal invitation personalized invitation •Unique multimedia invitation •Very quick and high response •Reach a large customer database •Simple interface allowing easy rate: 200 entries in half an hour (marketing and marcom customization for large recipient from distribution managers from leading base •A week after distribution – 580 companies) while keeping it •Leveraging the effectiveness of customers registered personal personalized correspondence •41% response rate compare to •Increase response rate and 26% in the last event. registration
  7. 7. Selected comments on Clip in Touch invitation • Daniel Cohen, CEO of Eldan Productions: Selected Invitees Comments: • “Eldan productions’ success of  “Never saw such invitation” H. Israel using Clip inTouch’s B2B solution Aircraft Industry demonstrates the enormous value it can provide any company wishing to reach a large user base in a unique and  “The coolest of all invitations ever – engaging manner. No doubt that the we’ll be there” Z. Israel Airport Authority quick and high response rate resulted from the highly unique invitation. So  “Great Invite!!” R. HP Indigo many people were surprised and flattered at the same time by the personalized invitation, and we are  “Thumbs up for the unique invitation. Of talking about an audience who is not course I’ll attend” R. Ynet News Portal. easily surprised. We never expected such a massive response rate, and had to shut down the registration.”
  8. 8. Creative Web and Mobile Advertising Campaign Solutions  Buzz, viral si angajament direct brand- consumator  Microsite UGC  Campanii de promovare prin clipuri create chiar de consumatori  Mesaje video personalizate pentru campanii de comunicare 1 la 1
  9. 9. Make it mobile  UGC mobil  Campanii sms marketing  Call center  Numere verzi  Campanii integrate web-mobil  Advergames PC & mobil  Bluetooth  Cupoane mobile