The BEATLES :: Mobile Web Design BeatlemaniaThe extent of Beatlemania in the United States is evidenced by their single and album sales.
BeatlemaniaThe Beatles had the Number One single for 59 weeks during their six and half years spanning "I Want to Hold Your Hand"s ﬁrst appearance at the top on 1February 1964 and Let It Be LPs last Number One Week, 4 July 1970.
British InvasionIn the same period they topped the LP charts for 116 weeks. In other words they had the Number One single one out of every six weeks, and the top album oneout of three. [http://thebritishinvasion.info/]
British Invasion e Beatles arrive at John F. Kennedy International Airport, 7 February 1964"I Want to Hold Your Hand" had sold 2.6 million copies in the US over the previous two weeks
The BEATLES :: Mobile Web Design Experiment Multi-TrackingPlayback of multiple channels that is synchronized down to on track. Allows the artist to record multiple takes, almost to perfection.
Experiment: Recordings Dual Track RecordingsTheir ﬁrst two albums, Please Please Me and With the Beatles where recorded on a dual-track recording.Almost sounds like a live performance.
Experiment: Recordings First multi-track Recording*"I want to hold you Hand", October 1963They could now layer and experiment with multiple variations
Experiment: Recordings First 8 Track Recording**"Hey Jude" recorded in July 1968 in Abbey Road Studios and Trident StudiosIronically by 1968 Abbey Road was outdated!
Experiment: Recordings Multi-Tracking Studer J37 Multi-track RecorderGoing from 4 tracks mixed down to transferred down to one track(bouncing down) was the ability to keep background noise to a minimum. Abbey Road engineerswhere the best at eliminating this noise.Four tracks also allowed musicians to try quadraphonic sound or 360-degree sound surround like Pink Floyds Dark side of the moon. The commercial applicationwasnt quite there, yet!This however meant that processing (like compression and equalization) would have to be applied during recording, as the tracks could not be separated oncerecorded. Still had to create the music linearly unlike todays digital tools for music producers.
The BEATLES :: Mobile Web DesignExperimentAnimations & Transitions
Experiment: Multi-touch Examples http://github.com/404uses the accelerometer to create parallax instead of mouse
The BEATLES :: Mobile Web Design Experiment Classical instrumentsGeorge Martin, one of the many mythical ﬁfth beatles, inﬂuence and guidance to important to the Beatles explorations. Prior to the beatles Paralophone was knowfor classical, baroque music and comedies. The beatles end Martins struggle to get a pop hit. He was the once whom suggested to had the string quartet toYesterday.
Experiment HTML 5 • Geolocation • Canvas • Video • Dataset • Local Storage • Classlist • History API • Drag and Drop • Forms • Hidden property • ARIA • Websocket
The BEATLES :: Mobile Web Design Experiment Future Friendly SomewhatEngland was late to adopt stereo, Decca in the U.K. kept some mono titles by The Rolling Stones in print through at least the late 70s.
Experiment: Future Friendly Mono & Stereo PressesWhy two presses?One most kids only had mono record players at home, because of this the band themselves considered the mono mix the real version.Stereo was a novelty the record companies wanted to be prepared for. Headphones where not the common case of sharing music.The albums Yellow Submarine, Abbey Road and Let It Be are not included in a mono print.
Experiment: Future Friendly Responsive Web Designgreat example the bostonglobe.com
Experiment: Future Friendly Responsive Web Design http://www.responsinator.com/ http://responsive.is/ http://mediaquri.es
The BEATLES :: Mobile Web DesignWe have the toolslets experiment.
Experiment Delight Defineto put a smile on your face
Delight• Appeal to your audience• Emotionally connect with the user• Context matters
The BEATLES :: Mobile Web Design"How did you findAmerica?,"John replies,"Turn left at Greenland."Hard Days Night (Film)
The BEATLES :: Mobile Web DesignDelightAppeal to your audience
Delight: Appeal to your audience Covered others songHalf of Please Please Me, With the Beatles and Beatles for Sale where cover songs* Please Mr. Postman* Twist-n-shout* Money* You Really Got a Hold On Me
Delight: Appeal to your audience FAIL FASTFirst two albums where big in the UK but not in the US.
Delight: Appeal to your audience SuccessBrian Epstein asked Paul and John to compose a melody that would appeal american listeners.They came up with I want to hold you hand in the basement of Jane Ashers parents home.
Delight: Appeal to your audience Examples http://1trickpony.com/sxswAudience: SXSW, NERDS,
The BEATLES :: Mobile Web DesignDelightEmotionally Connect withthe user
Delight: Emotionally connect Adolescent RomanceAt least 25 songs about love
Delight: Emotionally connect Rebellious ThemesPersoniﬁcation of cultural transformationQuick witted responses to reportersConstantly trying to be differentSexual angst in song lyrics
Delight: Emotionally connect Bring the music to the peopleBring the music to the people.First time anyone had thought of ﬁlling a venue that large.55,000 tickets sold out in 17 minutes.It set records for attendance and revenue generated.
Delight: Emotionally Connect Examples http://nike.com/jumpman23/aj2012/AirJordans: Become the greatness!
The BEATLES :: Mobile Web DesignDelightContext Matters
Delight: Context Matters Examples http://www.sapres.org/mobile/Church web sites
Experiment Delight Defineto put a smile on your face
Experiment Delight DefineEstablishing the character of,
Define• Don’t Be Afraid to try new styles• Originality• Be Brief• Clear Message
The BEATLES :: Mobile Web Design"Are you a mod or arocker?""Ringo, "Im a mocker"Hard Days Night (Film)
The BEATLES :: Mobile Web DesignDefineDon’t be afraid totry new styles
Define: Clear Message Music Skiﬄe Motown, Elvis Presley Music Hall Ballads Bob Dylan, Folk Classical mixtures Max DaltonBe open to outside inﬂuences.After touring they abandoned rock ‘n’ roll, the Beatles gave the world a cluster of hybrid masterpiecesAr tw o rk Max Dalton
Define: Clear Message Fashion Mod Youth Suits Paisley Suits and Shirts Trousers with ﬂoral patterns Max DaltonHelped create a professional approach in delivery and presence. While touring Scotland, they would to smoke and eat on stage.
Define: Clear Message A Hard Days Night Trailer
Define: Clear Message Tv/Films A Hard Days Night Help! Magical Mystery Tour Yellow Submarines Let It Be Max DaltonAll of these except Magical Mystery Tour where ﬁnancial and critical hits.
The BEATLES :: Mobile Web DesignDefineOriginality
Define: Originality Self-penned writing-contrast to most performers of the day only performed the song-producing their own material as singer-songwriters-led to more concept albums, Redeﬁne what an Album meant, not ﬁller songs in between hits songs.
The BEATLES :: Mobile Web DesignDefineBe Brief
Define: Be Brief Constraints of mediumThe radio stations at the time only wanted songs less than 3 minutes.7 inch disc could only contain one song 3-5 minutes.First song to go over 3 mintues
Define: Be Brief Constraints of mediumAverage touch device size: 320x480Helps you focus on what matters
The BEATLES :: Mobile Web DesignDefineClear Message
YesterdayDefine: Clear Message Ill Follow the Sun I Need You Girl In My Life Words of Love Here, There and Everywhere Something And I Love Her Love Songs If I Fell Ill Be Back Tell Me What YouAt least 25 songs about love. See Yes It Is Michelle Its Only Love Youre Going to Lose That Girl Every Little Thing For No One Shes Leaving Home The Long and Winding Road This Boy Norwegian Wood (This Bird Has Flown) Youve Got to Hide Your Love Away
Define: Clear Message you 2262 I 1736 to 1097 me 1060 love 613Word Count my be 610 497 it 466 that 466 all 437 know 436 Im 404 your 403 dont 401 of 369 on 368