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Avoiding Apple Rejection - Liz Tupper


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Liz's March 21 presentation from Mobile March 2013

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Avoiding Apple Rejection - Liz Tupper

  1. 1. Avoiding AppleRejectionLiz Tupper – March 21, 2013@etupper#mobilemarch2013
  2. 2. History of the Approval Process• July 2008, launch of the App Store• Dec 2009, detailed feedback added• July 2009, weeks for app approval• Today, 5 days for app approval• Sept 9, 2010 App Store Review Guidelines published
  3. 3. Checklist for iOS submission• Application Name• Application Description• Categories• Application URL• Support URL• EULA• Copyright• SKU Number• Rating• Keywords• Artwork • Screenshots • Icons
  4. 4. Rejection a definitionre·ject [v. ri-jekt; n. ree-jekt]verb (used with object)1. To refuse to have, take, recognize, etc.: to reject the offer of a better job.2. To refuse to grant (a request, demand, etc.).3. To refuse to accept (someone or something); rebuff: The other children rejected him. The publisher rejected the authors latest novel.4. You ain’t gettin in da App Store!!!!!
  5. 5. How to Handle Apple Rejection1. Acknowledge that anyone can be rejected2. Allow yourself to feel bad initially3. Understand that ongoing feelings of sorrow are just self- delusions4. Don’t try to avoid rejection and pretend it’s something that you must learn to “live with”5. Do not take rejection personally6. Try again
  6. 6. Notable Rejections: Obama Trampoline
  7. 7. Notable Rejections: Baby Shaker
  8. 8. Notable Rejections: I am Rich
  9. 9. Recent Notable Rejections:Sweatshop
  10. 10. Other Reasons For Rejection• Don’t use Apple’s name in vain• Avoid copying existing functionality: no web browser or email clients• Repurposing using Apple’s graphics as other buttons within your own apps• No explanation or instructions with submission • Username & passwords • Data in the database• Privacy guidelines aren’t clear• Make sure you upload the correct binary• Don’t ask children for their contact information
  11. 11. Even More Reasons For Rejection• Locked content• No private clubs!• Don’t use private APIs if it isn’t in the iPhone SDK documentation you can’t use it• Avoid making the platform look bad• No porn!• Don’t use Beta, Preview or Version numbers below 1.0• Network reachability• Offensive language• Long load time
  12. 12. ResourcesApp Store Review Guidelines - iOS Submission Checklist -
  13. 13. Sharing Your Rejection Story and Questions
  14. 14. Recap• Be thoughtful as you fill out your submission• If you are rejected it’s okay• Try again Good Luck!
  15. 15. Connect With Me!• @etupper•