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Mobile Horizons Istanbul 2013 - Andrew Bud


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Mobile Horizons Istanbul
Mobile’s Big Evolution
Andrew Bud, Chairman of MEF and CEO of iProov

This presentation was made on June 4, 2013 at the Mobile Horizons Istanbul conference.

This thought-leadership forum was a unique conference about the disruptive changes caused by mobile technologies: Wearable Technologies, New interfaces, Mobile Retail, Big Data, Connected Life, and more!

Featuring international mobile visionaries and Turkish business leaders Mobile Horizons Istanbul was held at an exclusive venue on the shores of the Bosphorus

For more information, please visit the website at or facebook at

Published in: Technology, Business
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Mobile Horizons Istanbul 2013 - Andrew Bud

  1. 1. Mobile’s BigEvolutionAndrew BudChairman, MEFCEO, iProovMobile Horizons IstanbulThis presentation was made on June 4, 2013at the Mobile Horizons Istanbul conference.To learn more about this unique thought-leadership forum, please visit the website or facebook
  2. 2. Mobile s Big EvolutionFrom Personal Communicationsto Universal ConnectivityAndrew BudFounder & CEO iProovGlobal Chair, MEFIstanbul, 4th June 2013
  3. 3. We had a dream……•  From•  ToPersonal Communications!
  4. 4. Enabled by Thrilling Technology!First digitalpersonal communicator 1989Smallest pre-GSM mobile 1990First mobile 1983Nokia 2110 1994PersonalCommunicationsarrives!How it was
  5. 5. Orbiting the Mobile Operators•  Radio spectrum licenses•  Network•  Telephone service•  Handset choice & distribution•  Billing•  Network operatorsConsumersHandsetvendorsService ProvidersEveryone else
  6. 6. Impact of IP & smartphonesServices=MoneyServices=MoneyServices=MoneyServices=MoneyServices=Money?
  7. 7. Orbiting the Internet GiantsConsumersService & Content Providers•  Global brands, marketing•  Giant scale•  US or Asian-based•  Ecosystem empire buildersDevelopers
  8. 8. What is lost…•  Certainty of business model•  Predictable innovation•  National princes•  Audiences with the operators•  Ringtones•  Nokia
  9. 9. What is gained•  Mobile first•  Innovation•  Universal connectivity: social, commercial, information•  Universal visibility: the world around us•  Universal Identity: who we are
  10. 10. Towards Universal Visibility•  Mobile devices become universal sensor platforms–  From observing your apps activity to….–  Movement & traffic, health & wellness, climate & pollution•  Privacy–  Transparency & control in managing the new data
  11. 11. •  Identity is the new money David Birch, Consult Hyperion, 2012•  Key to commerce, to access, to control of your life•  Physical identity documents are obsolete•  Passwords are a secret that can ruin your life Matt Honan•  Mobile as your Personal Identification device….•  ….powered by your faceTowards Universal Identity
  12. 12. Mobile s Big Evolution:Towards Universal Connectivity!