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Monetising Mobile - Bango

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Presentation from Mobile Entertainment’s Monetising Mobile conference on 26-May-2010, by Ray Anderson of Bango.

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Monetising Mobile - Bango

  1. 1. Release the Money Inside your Apps Ray Anderson
  2. 2. <ul><li>Sales of Mobile Applications </li></ul>2006 $3.1 Bn
  3. 3. <ul><li>Sales of Mobile Applications </li></ul>2006 2009 $3.1 Bn $9.7 Bn
  4. 4. Selling Apps Browse Buy Download 44 £$ ê
  5. 5. Selling Apps Browse Buy Download 44 £$ ê Browse Download Use Buy 44 £$ ê Freemium: C
  6. 6. Forces driving Freemium <ul><li>App store download wars </li></ul>
  7. 7. Forces driving Freemium <ul><li>App store download wars </li></ul><ul><li>Customer Care </li></ul>
  8. 8. Forces driving Freemium <ul><li>App store download wars </li></ul><ul><li>Customer Care </li></ul><ul><li>Payment flexibility </li></ul>
  9. 9. Opportunities … <ul><li>Surf the “free app” fad.. </li></ul>
  10. 10. Opportunities … <ul><li>Surf the “free app” fad.. </li></ul><ul><li>Use in-app billing (with browser option) </li></ul>
  11. 11. Opportunities … <ul><li>Surf the “free app” fad.. </li></ul><ul><li>Use in-app billing (with browser option) </li></ul><ul><li>Draw users back to your mobile website </li></ul>
  12. 12. Seize your share… Bango.com/appswp

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