NCF by mobiLead - GS1 France - 06/30/2009

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Internet of Things enabler
mobiLead provides an innovative and consistent solution to connect
corporations with end users, consumers or patients, through objects,
using optical and radio frequency identification systems (RFID).
mobiLead is a GS1 Worldwide Solution Provider, member of GS1 Global
Standards Management Process Working Groups (GSMP)
– GSMP Mobile Commerce, Extended packaging Work Group (WG)
– GSMP Multiple BarCodes Work Group (WG)

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NCF by mobiLead - GS1 France - 06/30/2009

  1. 1. TM Convenient access to Content Laurent Tonnelier GS1 – France founder and President Tuesday, June 30th, 2009
  2. 2. . Convenient access to Content • Con·ven·ient adj. [kən-vēn-yənt] • Never Forget Customer needs – Anything that is intended to save – Easy to use time, energy or frustration – Intuitive – Designed to make your life easier – Non intrusive – Suited to a particular situation – Contextual – Being near at hand – E-inclusive – For anyone to use – Anonymous Objects as keys from the real world to the digital one, managed in a simple, consistent and interoperable way Tuesday, June 30th, 2009 mobiLead sas - GS1 France 2
  3. 3. . mobiLead – Internet of Things enabler • mobiLead provides an innovative and consistent solution to connect corporations with end users, consumers or patients, through objects, using optical and radio frequency identification systems (RFID). • mobiLead is a GS1 Worldwide Solution Provider, member of GS1 Global Standards Management Process Working Groups (GSMP) – GSMP Mobile Commerce, Extended packaging Work Group (WG) – GSMP Multiple BarCodes Work Group (WG) • mobiLead is a member of the Forum Nokia Developer Program. Tuesday, June 30th, 2009 mobiLead sas - GS1 France 3
  4. 4. . Optical and radio access to online Content • mobiLead increases the number of Channels to the online Content (Webcam, Camera phone, NFC USB readers, NFC compliant phones… ) • mobiLead enables access through technical and business partnerships • mobiLead helps corporations to be reached by their users, consumers or patients through a maximum of channels . . . Tuesday, June 30th, 2009 mobiLead sas - GS1 France 4
  5. 5. . mobiLead – x1D, extension to 1D barcodes • from EAN/UPC barcodes to brands 3 779000 000576 Tuesday, June 30th, 2009 mobiLead sas - GS1 France 5
  6. 6. . mobiLead - x2D, extension to 2D barcodes Marketing minded, driven by innovation 2D barcode graphical generation – Watermarked – Animated (Adobe flash) Unified IDs management tools (1D, 2D barcodes and NFC) – Contextual approach • explicit (parameters) • implicit (location, rules..) – Private by design – Highly scalable Tuesday, June 30th, 2009 mobiLead sas - GS1 France 6
  7. 7. . mobiLead – 2D and NFC shortcuts . NFC 2D Tuesday, June 30th, 2009 mobiLead sas - GS1 France 7
  8. 8. . mobiLead – 1D, 2D and NFC shortcuts • Unified and convenient access to Content PC (NFC, 2D) . Logs 3 779000 000576 Parameters NFC 1D, 2D Wednesday, July 8th, 2009 mobiLead sas - GS1 France 8
  9. 9. . Tuesday, June 30th, 2009 mobiLead sas - GS1 France 9
  10. 10. TM Convenient access to Content Laurent Tonnelier GS1 – France founder and President Tuesday, June 30th, 2009

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