(mobileYouth) Retail: Youth retail insight

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Get other briefings on youth marketing for retail, banking, auto and mobile from http://www.youthresearchstore.com/

Overview
There is a common myth that having young people hanging out in stores is detrimental to sales. Some retailers respond to this myth by establishing rules such as age-based curfew and insisting on parental escort. This research briefing looks at the reality behind this myth and how retailers can actually increase their retail space efficience by involving youth in the process. Specifically, the briefing answers these three questions:

1. What is the direct and indirect impact of youth on sales?
2. How can retailers use peer recommendation to increase youth revenue?
3. How can turning retail space into social space benefit retailers?

Briefing includes:
* chart - Younger generations bigger per trip spender
* chart - Younger generations spend more
* chart - Youth lead the discovery process
* chart - Youth are most influenced by peer recommendation
* chart - Youth prefer face-to-face communication
* chart - Shoppers use smartphones in-store to involve friends in the shopping experience
* case study - Apple Store: retail space as social space pays off

Download the full retail briefing here: http://www.youthresearchstore.com/products/briefing-youth-retail-insight

Published in: Business, Spiritual
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  • (mobileYouth) Retail: Youth retail insight

    1. 1. Hi Retailers, MOBILEYOUTH ® youth marketing mobile culture since 2001
    2. 2. What do you want from us? MOBILEYOUTH ® youth marketing mobile culture since 2001
    3. 3. You bend backwards to get our attention MOBILEYOUTH ® youth marketing mobile culture since 2001
    4. 4. Then you treat us like criminals MOBILEYOUTH ® youth marketing mobile culture since 2001
    5. 5. What’s going on? MOBILEYOUTH ® youth marketing mobile culture since 2001
    6. 6. Did you know? MOBILEYOUTH ® youth marketing mobile culture since 2001
    7. 7. We spend more than older folks when we shop MOBILEYOUTH ® youth marketing mobile culture since 2001
    8. 8. We’re awesome market influencers MOBILEYOUTH ® youth marketing mobile culture since 2001
    9. 9. You don’t have to cut prices to attract us MOBILEYOUTH ® youth marketing mobile culture since 2001
    10. 10. You don’t have to cut prices to attract us (discounts are better at attracting our parents anyway) MOBILEYOUTH ® youth marketing mobile culture since 2001
    11. 11. What if... MOBILEYOUTH ® youth marketing mobile culture since 2001
    12. 12. instead of chasing us away from parking lots MOBILEYOUTH ® youth marketing mobile culture since 2001
    13. 13. you provide us with a place to hangout? MOBILEYOUTH ® youth marketing mobile culture since 2001
    14. 14. You’ll no longer be a glorified vending machine MOBILEYOUTH ® youth marketing mobile culture since 2001
    15. 15. You’ll be a part of our social lives MOBILEYOUTH ® youth marketing mobile culture since 2001
    16. 16. Keep us outside we’ll loiter MOBILEYOUTH ® youth marketing mobile culture since 2001
    17. 17. Invite us in we’re your marketing department MOBILEYOUTH ® youth marketing mobile culture since 2001
    18. 18. Don’t just take our word for it MOBILEYOUTH ® youth marketing mobile culture since 2001
    19. 19. Don’t just take our word for it and more ... Get the data to back it up MOBILEYOUTH ® youth marketing mobile culture since 2001
    20. 20. a mobileYouth® companyThe Youth Research Store “Youth Retail Insight” Get the Full Briefing @ The Youth Research Store click to visit store http://www.YouthResearchStore.com MOBILEYOUTH ® youth marketing mobile culture since 2001

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