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Building a Global Brand Through Content Marketing & Social Media

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Online Marketing in Galway
Online Marketing in Galway

Building a Global Brand Through Content Marketing & Social Media. OMIG Digital & Inbound Marketing Presentation by, Anthony Quigley, Digital Marketing Institute.

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Driving Growth Through Content Marketing & Social Media Anthony Quigley Founder & Director @AnthonyQuigley @dmigroup
Growth Challenges 2008 - 2016 • Transition: Training Company to Certification Body • Reach: How To Drive Global Reach • Money: (Limited) Budget Management & Maximisation • Audience: Finding & Engaging With Our Target Market • Time: (Limited) Resource & Time Management
Overcoming Growth Challenges Using Digital & Social Media
Create and Share Great Content
Create and Share Great Content
Create and Share Great Content
HOW STRONG ARE YOUR DIGITAL MARKETING SKILLS? Take our Diagnostic and benchmark your skills against your colleagues and the industry TestYourDigital.com
Channels
• Create a Compelling Profile: @username, be on-brand, make your bio count • Target Potential Customers: acquire relevant following, be organised, stay alert • Nurture: stay on schedule, stay on message, be responsive, be original • Make It Easy to Share clicktotweet, buffer, hootsuite, kingsumo, etc
• Optimise Your Profile: customise your headline, add assets, add contact details, get recommendations • Connect & Prospect: people you know, use advanced search, understand boolean search, use sales navigator, be personal • Engage: engage with groups, use linkedin pulse, keep your status up to date
• Keep Fans Engaged: establish a unique and interactive propostion through content, competitions, surveys • Target Your Message: use facebook insights to understand your audience • Advertise: facebook is a very targeted advertising platform
• Centre Around Story, Not Sale • Make it The Best 30 Seconds, Ever! • Don’t Be Boring and make is Shareable! • Optimise for Search (Use Tags) • Educate
Key TakeAways • Create Relevant and Tailored Content In House • Have Others Create Relevant and Tailored Content for You • Distribute to Relevant Audiences • Drive Outreach Efforts to Key Social Influeners • Depending on industry: Engagement Platform, Not Conversion Platform – Get Them to a Gate or Into a ReMarketing Campaigns • Conversion is Nirvana; But Ensure You Have Great Measurement and Tracking • Employ Dedicated Resource(s) • Be Consistent
Key Insights • Founded 2008 • Digital Marketing & Digital Sales, Training & Certification • Working With Partners Across 70 Countries • Driving Digital Thought Leadership • Most Widely Taught Digital Marketing Syllabus, Globally • Working With MNC’s To Define The Digital Sales Professional
Building a Global Brand Through Content Marketing & Social Media

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Building a Global Brand Through Content Marketing & Social Media

  • 1.
  • 2. Driving Growth Through Content Marketing & Social Media Anthony Quigley Founder & Director @AnthonyQuigley @dmigroup
  • 3.
  • 4. Growth Challenges 2008 - 2016 • Transition: Training Company to Certification Body • Reach: How To Drive Global Reach • Money: (Limited) Budget Management & Maximisation • Audience: Finding & Engaging With Our Target Market • Time: (Limited) Resource & Time Management
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Create and Share Great Content
  • 13.
  • 15.
  • 16.
  • 17. HOW STRONG ARE YOUR DIGITAL MARKETING SKILLS? Take our Diagnostic and benchmark your skills against your colleagues and the industry TestYourDigital.com
  • 18.
  • 20.
  • 21. • Create a Compelling Profile: @username, be on-brand, make your bio count • Target Potential Customers: acquire relevant following, be organised, stay alert • Nurture: stay on schedule, stay on message, be responsive, be original • Make It Easy to Share clicktotweet, buffer, hootsuite, kingsumo, etc
  • 22.
  • 23.
  • 24. • Optimise Your Profile: customise your headline, add assets, add contact details, get recommendations • Connect & Prospect: people you know, use advanced search, understand boolean search, use sales navigator, be personal • Engage: engage with groups, use linkedin pulse, keep your status up to date
  • 25.
  • 26.
  • 27. • Keep Fans Engaged: establish a unique and interactive propostion through content, competitions, surveys • Target Your Message: use facebook insights to understand your audience • Advertise: facebook is a very targeted advertising platform
  • 28.
  • 29.
  • 30. • Centre Around Story, Not Sale • Make it The Best 30 Seconds, Ever! • Don’t Be Boring and make is Shareable! • Optimise for Search (Use Tags) • Educate
  • 31.
  • 32. Key TakeAways • Create Relevant and Tailored Content In House • Have Others Create Relevant and Tailored Content for You • Distribute to Relevant Audiences • Drive Outreach Efforts to Key Social Influeners • Depending on industry: Engagement Platform, Not Conversion Platform – Get Them to a Gate or Into a ReMarketing Campaigns • Conversion is Nirvana; But Ensure You Have Great Measurement and Tracking • Employ Dedicated Resource(s) • Be Consistent
  • 33. Key Insights • Founded 2008 • Digital Marketing & Digital Sales, Training & Certification • Working With Partners Across 70 Countries • Driving Digital Thought Leadership • Most Widely Taught Digital Marketing Syllabus, Globally • Working With MNC’s To Define The Digital Sales Professional