This document summarizes a webinar on how to drive promotions on a Magento e-commerce store. It discusses why promotions are important for generating business and keeping customers engaged. It then outlines various Magento promotional modules and extensions that can be used, such as newsletters, landing pages, personalization features, search optimization, polls, social media integration, pricing rules, daily deals, and coupons. The webinar provides guidance on setting up and implementing these different promotional tools and techniques on a Magento store.

1. Urvish Shah,
Technical Manager
WEBINAR
How To Drive Promotions
On Your Magento
e-Commerce Store

2. Agenda
• Why Promotions are the engine to Generate
Business?
• Magento Promotional Modules
• eInfochips Connectors to boost your sales
• Summary and Q&A

3. WHY PROMOTIONS ARE IMPORTANT?
Your Website is like an Well Oiled
Engine. There is no room for Friction

4. Journey of a Customer
Keep it Simple
4
Your website

5. Journey of a Customer
Keep it Simple
5
Web Visitors

6. Journey of a Customer
Keep it Simple
6
Web Visitors
Visit Product
Catalog

7. Journey of a Customer
Keep it Simple
7
Web Visitors
Visit Product
Catalog
Drop Off

8. Journey of a Customer
Keep it Simple
8
Web Visitors
Visit Product
Catalog
Drop Off
Place product on
Shopping cart

9. Journey of a Customer
Keep it Simple
9
Web Visitors
Visit Product
Catalog
Drop Off
Place product on
Shopping cart
Abandoned Cart

10. Journey of a Customer
Keep it Simple
10
Web Visitors
Visit Product
Catalog
Drop Off
Place product on
Shopping cart
Complete
Purchase
Abandoned Cart

11. Journey of a Customer
Keep it Simple
11
Web Visitors
Visit Product
Catalog
Drop Off
Place product on
Shopping cart
Complete
Purchase
Abandoned Cart
Conversions
Checkout

12. Promotions begins with Segmenting
Segment Your End Users
12
Books
Music
Movies

13. Promotions is about User Experience
Easy to Find
13

14. Promotions is about User Experience
Easy to Find
Easy to Compare
14

15. Promotions is about User Experience
Easy to Find
Easy to Compare
Easy to Buy
15

16. Make Your Customers Do More
16

17. Make Your Customers Do More
Remarketing
17

18. Make Your Customers Do More
Remarketing Loyalty Programs
18

19. Make Your Customers Do More
Remarketing Loyalty Programs Daily Deals
19

20. Lifecycle of your customer
20
Acquire the
customer
through ads, SEO
and promotional
campaigns

21. Lifecycle of your customer
21
Acquire the
customer
through ads, SEO
and promotional
campaigns
Involve them
through intuitive
designs and
seamless
interface

22. Lifecycle of your customer
22
Acquire the
customer
through ads, SEO
and promotional
campaigns
Involve them
through intuitive
designs and
seamless
interface
Maintain them
through
retargeting
campaigns to
gain that extra
mileage

23. WAYS TO USE MAGENTO FOR PROMOTIONS IN YOUR
ECOMMERCE STORE
Introduction to Magento Promotional Modules
eInfochips Extensions to Boost Your Sales

24. Newsletters 1
24
Acquire New Customers Remarket to Existing Customers

25. Newsletters
Step 1: Newsletter Configuration. Get people to Signup for your updates
Step 2: Templates (Newsletter -> Newsletter Templates -> (Click) Add New
Template)
• Create Templates
1
25
Subscribe to Newsletter
Newsletter
Summer Sale
John Doe
John.doe@johndoe.com
Template Name
Template Sub
Sender Name
Sender Email
Content

26. Newsletters 1
Step 2: Templates
• Static Blocks – Add Content
HTML
Step 3: Queue Your Template into Your Campaign
May 1 May 8 May 15 May 22 May 29
26

27. Landing Pages 2
27
Newsletter

28. Landing Pages 2
28
Newsletter
6 Reviews| 14 Ratings
UPCOMING
$400 1
15 Inch Desktop Computer
Register for Updates
Name
Email
Phone No
Address 1
Address 2
Zip Code
State
Register Now
Add to Cart

29. Landing Pages 2
Step 1: Add New Page
29
CMS > Manage Pages
Home Page
/home
Page Title
SERF URL
All Store Views
Home Page
Product 1
Sub 1
Sub 2
Product 2
Sub 1
Sub 2
^
^
Store View
Status Enabled
^
Content

30. Landing Pages 2
Step 2: Select Theme/Layout from Custom Design
Custom
Theme from
Dropdown
30

31. Landing Pages 2
Step 2: Select Theme/Layout from Custom Design
Custom
Theme from
Dropdown
Define
Theme
Timeframe
31

32. Landing Pages 2
Step 2: Select Theme/Layout from Custom Design
Custom
Theme from
Dropdown
Define
Theme
Timeframe
Select
Layout
32

33. Landing Pages 2
Step 2: Select Theme/Layout from Custom Design
Custom
Theme from
Dropdown
Define
Theme
Timeframe
Select
Layout
Layout
Update XML
33

34. Landing Pages 2
Step 2: Select Theme/Layout from Custom Design
Custom
Theme from
Dropdown
Define
Theme
Timeframe
Select
Layout
Layout
Update XML
Step 3: Metadata for SEO
• Meta Title: Sports Shoes, Buy Online at Best Price
• Meta Description: Run, jump, twist, climb. Whatever the challenge, push the
limits with a comfortable pair from our extensive selection of sport shoes by
iconic brands
• Meta Keywords: Sports Shoes, Nike Shoes, Adidas Shoes
34

35. Personalization 3
Step 1: Up sell/Related Products/Cross sell
Magento Admin
Username
Password
Login
Login to Magento Admin
35

36. Personalization 3
Step 1: Up sell/Related Products/Cross sell
Magento Admin
Username
Password
Login
Login to Magento Admin Catalog -> Manage Products
36

37. Personalization 3
Step 1: Up sell/Related Products/Cross sell
Magento Admin
Username
Password
Login
Login to Magento Admin Catalog -> Manage Products Select & Edit the
Product
37

38. Personalization 3
Step 1: Up sell/Related Products/Cross sell
Magento Admin
Username
Password
Login
Login to Magento Admin Catalog -> Manage Products Select & Edit the
Product
Select Up sell
/Related/ Cross
sell Tab
38

39. Personalization 3
Step 1: Up sell/Related Products/Cross sell
Magento Admin
Username
Password
Login
Login to Magento Admin Catalog -> Manage Products Select & Edit the
Product
Select Up sell
/Related/ Cross
sell Tab
Select Product to Up
Sell 39

40. Personalization 3
Step 1: Up sell/Related Products/Cross sell
Magento Admin
Username
Password
Login
Login to Magento Admin Catalog -> Manage Products Select & Edit the
Product
Select Up sell
/Related/ Cross
sell Tab
Select Product to Up
Sell
Magento Admin
1Position
Manage Positions
40

41. Personalization 3
Step 1: Up sell/Related Products/Cross sell
Magento Admin
Username
Password
Login
Login to Magento Admin Catalog -> Manage Products Select & Edit the
Product
Select Up sell
/Related/ Cross
sell Tab
Select Product to Up
Sell
Magento Admin
1Position
Manage PositionsSave Your settings
41

42. Personalization 3
Step 2: Offer your user a wishlist
Wishlist
Product Comment Date
Two Drawer Cabinet
$89
To buy in July 14 May 2014 Add to Cart
Remove Item
42

43. Search 4
Magento: Beg
Magento: Beginners Guide
PHP Architects
Advanced Programming with Magento
Quick Search
43

44. Search 4
Magento: Beg
Magento: Beginners Guide
PHP Architects
Advanced Programming with Magento
Quick Search
Save Search Terms
44

45. Search 4
Magento: Beg
Magento: Beginners Guide
PHP Architects
Advanced Programming with Magento
Quick Search
Save Search Terms In-Store Search
45

46. Search 4
Magento: Beg
Magento: Beginners Guide
PHP Architects
Advanced Programming with Magento
Quick Search
Save Search Terms Edit Search TermsIn-Store Search
46

47. Search 4
Advanced Search
Name Description
Price Gender
SKU Color
Brand Type
^
^
^^
47

48. Polls 5
User Poll User Poll
What colour do you prefer for
your Nokia Lumia?
Green
Blue
Red
Violet
What colour do you prefer for
your Nokia Lumia?
Green
Blue
Red
Violet
6%
50%
25%
19%
Admin -> CMS -> Poll Manager
Poll Questions Poll Answers
48

49. Social 6
1 Get AddThis Social Plugin
from Magento Connect
2 Position the plugin
Adding Social Plugins
49

50. Social 6
General
Display Tool
Profile ID
Button Style
50
Optional
• Custom URL and Title
• API Configurations
• Custom Sharing Service
Share

51. Social 6
15 Inch Desktop Computer
6 Reviews| 14 Ratings
In Stock
$400
1 Add to Cart
Reviews
Facebook & Twitter
Commenting
15 Inch Desktop Computer
51

52. Pricing 7
Catalog Pricing Shopping Cart Pricing
52

53. Pricing 7
Catalog Pricing Rules
Promotions -> Catalog Pricing Rules -> Actions
Update Prices Using Following Information
Apply
Discount*
Enable Discount to Sub
products
No
^
New Rule
By Percentage of Original Price
By Fixed Amount
To Percentage of the Original Price
To Fixed Amount
Stop Further Rules Processing No
^

54. Pricing 7
Shopping Cart Pricing Rules
Promotions -> Shopping Cart Pricing Rule -> Actions
Update Prices Using Following Information
Apply
Discount*
Apply to Shipping Amount No
^
New Rule
Percentage of Product Price Discount
Fixed Amount Discount
Fixed Amount Discount for whole cart
Buy X get Y free
Free Shipping No
^
Max Qty Discount 0
Discount Qty Step (Buy X)
Stop Further Rules Processing No
^

55. Daily Deals 8
“Deal 4U” extension allows the merchant/site admin to set custom offers
with few-click strokes.
The “Deal 4U Categories” extension offers the flexibility to display promotional
offers for multiple product categories, with multiple offer items in a single deal.
Several such offers can be activated together. Custom codes can be added to
any page to prompt an offer at the page navigation level
55
Download
Download

56. Daily Deals 8
Install the Extension
56

57. Daily Deals 8
Install the Extension Add Offer
57

58. Daily Deals 8
Install the Extension Add Offer Activate Offers
58

59. Daily Deals 8
Install the Extension
Set Timers & Offer Expiry Dates
Add Offer Activate Offers
59

60. Daily Deals 8
Install the Extension
Categorize Your Offers Set Timers & Offer Expiry Dates
Add Offer Activate Offers
60

61. Coupon 9
Coupon4U offers Magento Users to assign and create
multiple coupons and rules for their promotional
campaigns
61

62. Coupon 9
Install the extension Create Discount Coupons
with Promotional Codes
for Product Catalog
Integrate to email campaign
to your subscribers
Offer coupon accessibility
through Website
Configure Timing and
Usage of Coupons
62

63. Need Help? Signup for Free Assessment
Signup for a Free Assessment
Offer where our e-commerce
consultants would evaluate
your website and offer
recommendations
Sign Up

64. eInfochips e-Commerce Services?
eInfochips consults e-commerce merchants to select the right platform that
offers control and ownership.

65. Thank You
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