Brand Yourself Online

Brand Yourself Online Establish a personal brand online to leverage success in your journalism career Dave Sennerud [email_address] www.davesennerud.com

A Branding Experiment ,[object Object]

Brand or Generic? ,[object Object]

What is a brand? ,[object Object]

Qualities of a brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is your brand? ,[object Object],[object Object],[object Object],[object Object]

Leave a digital footprint ,[object Object],[object Object],[object Object],[object Object],[object Object]

A job market in chaos ,[object Object],[object Object],[object Object]

You need to tell your story ,[object Object],[object Object]

Before you begin … ,[object Object]

1. Find out who you are ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Find your niche ,[object Object],[object Object],[object Object]

3. Do your research ,[object Object],[object Object],[object Object]

4. Establish a searchable identity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5. Create a personal branding toolkit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tool 1: Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tool 2: Social networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tool 3: LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tool 4: A blog ,[object Object],[object Object],[object Object]

Blog platforms ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tool 5: Your online portfolio ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tool 6. Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tool 7. Other tools ,[object Object],[object Object],[object Object],[object Object]

Set up an action plan ,[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Yourself Online

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Brand Yourself Online