Using social networks to find your next job (2017)
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Using social networks to find
your next job online
David Strom
david@strom.com
Slides available:
http://slideshare.net/davi
dstrom
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Why bother
• LinkedIn is the new
“Parachute”
• Typical business uses
• What happens if you don’t join
• It isn’t just for job seekers
• Start small and develop experience and
learn by using more of its features
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Agenda
• Set up your profile
• Start to grow your network
• Recommendations and endorsements
• Join groups
• Create and promote your content
• Coordinate with other social media
7. 1. First steps
• Scrub session on Facebook, Web
• Understand this is a process, not a
quick fix
• LinkedIn is just the one of many other
networks you are going to use for your
search
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2. Set up your profile
• Understand the various privacy settings
• Start experimenting with your header
• Include a clear and professional photo
• Start posting regular status updates
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Ways to show your name
• Nancy Shoup, MBA
• Nancy Shoup, ace project manager
• Nancy Shoup, project manager
maven
• Nancy Shoup, project manager
professional
21. 3. Build your network, slowly!
• Dos and don’ts
• How do you add to your network?
• Using recommendations
• What about endorsements?
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Do’s
• Make sure they are people you can
visualize in your mind or have some
memory
• Do check LinkedIn daily
• Make sure you have your settings the
way you intended
• Constantly cultivate and feed your
network
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Don’ts
• Don’t send out mass invites to more than 30
people at once
• Don’t put non-professional items in your
status updates
• Don’t obsess about the number of
connections and build slowly over time
• Don’t just get started on the site two weeks
before you are changing jobs
• Don’t worry too much about using InMail
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Other habits
• For new job postings on your groups
• For new connections with your network
• To tweak your profile and update your
job history
• To update your status with noteworthy
activities, meetings, content or plans
44. Should you pay for LinkedIn?
No.
Monthly cost:
$25 $48 $65 $100
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Good luck with your
networking!
David Strom
(314) 277-7832
david@strom.com
http://strominator.com
Slides available:
http://slideshare.net/davidstrom
Editor's Notes
Completely new deck in 3/17
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Here is the end goal – to find jobs!
In Profile/edit then scroll down to “Additional Info” and then add your contact info here. As they warn you, anything you put here can be seen by anyone, even those that aren’t connected to you directly. But that is the point.
What is missing here?
No email
No picture
Old update more than 3 weeks ago
This is because LinkedIn doesn’t display emails, so if you want to be found, put it in
Have you met this person ever?
Do you remember what they look like?
Have you corresponded with them via email or called lately?
You’ll need to create a CSV or vCard file from your contact manager and upload it to LinkedIn -- you really just need their first and last name and email fields
Customize the message and be choosey!
LinkedIn has beefed up its Groups features, so it definitely is worth spending time reviewing what you get here. Like other social networks, you can create, join, and post to different affinity groups.
First, there are a lot more private groups than before – 2 million of them, they have updated their user interface, they are more policed to prevent spammers ,and even with the open groups aren’t indexed anymore by search engines, making it more compelling to spend time there. Group members will be vetted by the moderators, again keeping the riff-raff out, but that also means you should update your profile to clearly show your interests to make it easier to be vetted as well.
http://www.business2community.com/linkedin/8-big-changes-linkedin-groups-will-enhance-social-01643341
Slideshare analytics screen
Go to account, then subscriptions. You will have to click around to find the pricing plan, which is subject to change
“Reserve” your name for LinkedIn, Facebook, Twitter, email lists, and other places around the Internet
Twitter > LinkedIn status,
You can come at this another way. Here is how you can share your blog posts on Wordpress on your social media accounts, you will have to go to Settings, then Sharing and fill in the details here on the screen on the left. Then when you get ready to post your entry, you can check or check the boxes on the screen on the right and add a custom message to your other social networks when the blog post is online. This looks more complicated than it actually is. If you don’t want to share the posts, you can uncheck the boxes on the right too.
KnowEm results screens, where you can see the effect of your domain name on these other sites, such as blogging or non dot com availability.