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Attitudes

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Attitudes An attitude is a predisposition to act or feel a certain way towards a person or thing.
Attitudes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Situation Attitude
Attitudes are learned ,[object Object],Something (object of attitude) Positive result Goal achievement + Formation of a + attitude
Communicator effect ,[object Object],[object Object]
Attitude stability depends on ,[object Object],[object Object],[object Object]
Peanut butter example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Attitudes can be formed to preserve balance in our self image ,[object Object],[object Object],[object Object],[object Object],Knowledge Opinion Attitudes Values
Attitude to object vs attitude to a behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tricomponent Attitude Model (ABC) ,[object Object],[object Object],[object Object],AFFECTIVE (Feeling) Behaviour CONATIVE COGNITIVE Knowledge
Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Attitude Profiling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multiattribute model This college has great facilities Disagree |__|__|__|__|__|__|__| Agree strongly 1 2 3 4 5 6 7 strongly Teachers at this college are highly professional Disagree |__|__|__|__|__|__|__| Agree strongly 1 2 3 4 5 6 7 strongly Courses are recognised by employers Disagree |__|__|__|__|__|__|__| Agree strongly 1 2 4 5 6 7 strongly College is easy to get to Disagree |__|__|__|__|__|__|__| Agree Strongly 1 2 3 4 5 6 7 strongly
Snake diagrams Fishbein type models SUM of Score X Importance on all attributes
Attitude change strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Four Basic Attitude Functions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Associate with a special group, event or cause ,[object Object],[object Object],[object Object],[object Object]
Alter components of the multi attribute model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Attitudes

  • 1. Attitudes An attitude is a predisposition to act or feel a certain way towards a person or thing.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Multiattribute model This college has great facilities Disagree |__|__|__|__|__|__|__| Agree strongly 1 2 3 4 5 6 7 strongly Teachers at this college are highly professional Disagree |__|__|__|__|__|__|__| Agree strongly 1 2 3 4 5 6 7 strongly Courses are recognised by employers Disagree |__|__|__|__|__|__|__| Agree strongly 1 2 4 5 6 7 strongly College is easy to get to Disagree |__|__|__|__|__|__|__| Agree Strongly 1 2 3 4 5 6 7 strongly
  • 13. Snake diagrams Fishbein type models SUM of Score X Importance on all attributes
  • 14.
  • 15.
  • 16.
  • 17.