Slides from presentation I gave at WordCamp Birmingham on 9/18/2010

1. Five Online Marketing Strategies for Bloggers

2. W HY ?

3. 1. Identify Key Goals

4. Build Your Brand

6. Make Money from
Advertising Sales

9. Attract Speaking or
Consulting Business

12. Position Yourself as an
Industry Expert

15. Promote Your Own
Products

18. More Than One Goal?

19. 2. Improve Your Calls to Action

21. What do you want
visitors to DO?

22. Desired Actions
• Subscribe to RSS
• Subscribe to Email Newsletter
• Fill Out a Contact Form
• Order a Book
• Click an Ad

23. Placement

29. Size & Color

32. Proximity

34. 3: Increase Trust

35. RSS & Twitter
Subscribers

37. About Page

39. Testimonials &
Mentions in the Press

41. Client List

43. 4: Segment Your Audience

44. Ways to Segment
• Traffic Source
• Behavior
• Demographics

46. Traffic Sources
• SEO
• Email
• PPC
• RSS Feed

48. 5. Test, Test, Test

49. What to Test

54. Google Analytics

55. CrazyEgg

56. How to Test

57. Google Website Optimizer

58. Resources
• Google Analytics
• Google Website Optimizer
• Crazy Egg
• Always Be Testing
• Landing Page Optimization
• Online Marketing Inside Out

59. Slides
Slides will be posted to http://brandoneley.com

60. Brandon Eley
Interactive Director - Kelsey Advertising & Design
Author, Blogger, Speaker - EleyMedia
brandon@eleymedia.com
Twitter: @beley
Online Marketing Inside Out
By Brandon Eley & Shayne Tilley
www.brandoneley.com
www.kelseyads.com

61. Flickr Attribution
• http://www.flickr.com/photos/felipeskroski/873506582/
• http://www.flickr.com/photos/86931652@N00/764532691/
• http://www.flickr.com/photos/vincealongi/382249901/
• http://www.flickr.com/photos/49024304@N00/3761634093/
• http://www.flickr.com/photos/comedynose/4263479428/
• http://www.flickr.com/photos/cristic/359572656/