Case studies of Indonesia's brand activations that use technology for engagement.

1. Convergence of Offline and
Online Activities
@pitra

2. ONLINE – OFFLINE | OFFLINE - ONLINE
• Generate online buzz about offline event.
• Live tweet conversation during event.
• Location based applications.
• Offline activations that lead to social media.
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3. TYPES OF OFFLINE DIGITAL ENGAGEMENT
• Database acquisition.
• Soft message within activation.
• Bonus for point of purchase.
• Information spread in social media.
• Future of commerce?
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4. Shopping while commuting by Tesco in Korea.
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5. Virtual Shoe Fitting by Goertz. User may browse
many shoes and test them virtually. User may also
scan the shoe’s QR Code info to purchase the item
directly.
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6. Samsung with NFC technology. Just tap to receive
or transfer data.
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7. Indonesia’s Case Studies
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8. Twitter buzz before event, receiving 16,400
Twitter’s #cornettosummerfest mentions and
75,400 YouTube’s video views.
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9. BlackBerry’s Foursquare Swarm Badge with 19,000
people and 31,000 checkins on venue.
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10. Interactive LED billboard in Taman Anggrek. Ask
the billboard by tweeting with #asktami hashtag.
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11. Attach QR Code for each different Levi’s jeans
style. When users scan each code, they will be
redirected to galleries of people wearing that jeans
style.
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12. Not all mediums are suitable for QR Code
placement.
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13. Augmented reality of Nutrilon Royal’s product
knowledge.
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14. Imaginary profession of a child, shown by using
face tracking technology.
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15. Hemaviton concentration game show. Participants
have to type as fast as they can by using
10 BlackBerries with intranet connection.
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16. Mirror-look-alike-surface that plays video
whenever a user move closer.
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17. Holographic display that can be integrated with
multitouch interaction.
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18. Interactive silhouette that follow user’s move.
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19. Tweet with #ArthursDay hashtag to fill Guinness
glass. Visitors will get a free flow for each time the
glass is full.
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20. Each tweet with #cupoffaith hashtag and each
additional likes on Facebook will be converted to a
cup of rice. Users may also live tweet to see their
tweets appear on the screen.
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21. Register with Facebook Connect and receive RFID
wristband. Tap the wristband on photo booth, and
automatically publish the photo to Facebook.
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22. Create a photo, put some texts or ornaments, and
publish the photo to Facebook.
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23. Two players racing game with branded message
within the game.
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24. Virtual bicycle race between two players on
Nutricia Nutrima event.
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25. Use static bicycle to fly a virtual dragon.
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26. Player swings a green racket and fight a virtual
player on the screen.
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27. Play physical game that will reflect user’s action in
virtual space.
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28. Application based on sound detection. Players has
to scream as loud as they can to change the avatar
design.
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29. Interactive projection wall showing logo animation
whenever a user walk in front of it.
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30. Interactive projection floor where users can play
directly on any surface floor.
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31. Getting engaged in brand related environment.
Multiple users play shooting game inside a
“spaceship.”
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32. Catch virtual butterflies in iButterfly application.
Full collection of branded butterflies can be
redeemed with prize.
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33. Augmented reality of XL Xjuta Mawar, spesifically
design for mobile application.
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34. iPad games as tools for engagement and getting
member registration in event.
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35. THANK YOU
PITRA SATVIKA
media-ide.com
beritagar.com/s/mediaide
twitter.com/pitra
facebook.com/pitra
bit.ly/pitra
STRATEGO
strategocorp.com
strategocorp.tumblr.com
strategoplay.tumblr.com
youtube.com/strategioptima
slideshare.net/socialmedialandscape
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