New to Pinterest or hosting your first contest on this fast-growing social platform? This webinar will provide you with the rules, best practices, and step-by-step instructions for making your contest a success!

2. Competitions
influence
purchasing
decisions for 3 in
4 participants.
78.68% of
participants say
contests have a
positive influence on
their perception of
the brand
SOURCE:
TAMBA

3. of people who enter contests continue to share content
from the brand on social media after the contest ends.
85%

4. Almost 3 out of 4
people are more
likely to recommend
a brand that offers
contests and
giveaways.
SOURCE: TAMBA

6. If you run a contest or other type of promotion on Pinterest, please don’t:
● Suggest that Pinterest sponsors or endorses you or the promotion
● Require people to Pin from a selection
● Make people Pin your contest rules
● Run a sweepstakes where each Pin, board, like or follow represents an entry
● Encourage spammy behavior, such as asking participants to comment
● Ask Pinners to vote with Pins, boards or likes
● Require a minimum number of Pins

8. Ask for Repins
Repinning not only means that the Pinner can look up that Pin later, it
also means they’ve shared that Pin with their followers. Some of these
people will click on the Pin, bringing motivated, valuable traffic to your
website.
via Pinterest

9. Create a themed board for
your contest & ask for repins
from your board
Examples:
Spring Fashions
Favorite Footwear
Mother’s Day
Repin from Boards Repin from Website
Ask for repins from a
featured page or section of
your website
Examples:
New Products/Services
Specific Brand
Homepage

10. Use Hashtags
#Hashtags aren’t clickable in board titles, board descriptions, account
descriptions, or profile names. Hashtags are only clickable and
searchable in Pin descriptions, and they work differently than they do
on Twitter, Instagram, or Facebook.

11. Use Hashtags
Hashtags are most powerful on Pinterest when
they’re unique. Have participants use a special
hashtag in pin descriptions to enter your contest.
Examples:
#ShopLocalYourBusiness
#YourBusinessContest
#YourBusiness & #ContestName
#Your Business & #Theme

13. When choosing your prize...
● Relate it to your contest theme (E.g. New products,
Holidays, DIY tips)
● Consider if you will need to ship the prize
● One winner, multiple winners, or multiple tiers of
winners?

14. How are you selecting the winner(s)?
Random winner
vs.
Winner based on quality,
creativity, or relevance of entry

15. Prize Checklist:
What is the prize?
Quick Tip: Work backward from the date
that you want to announce winners. From
there, figure out when judging starts/ends
(if applicable), when entries close, when
entries open, when promotion starts, and
other key milestones
Via: Social Media Examiner
How is winner chosen?
When is contest over?
Establish a timeline.

17. Things to consider:
● Who is your audience?
● What’s the name or theme?
● Can it incorporate your store
name/business?
● What visuals are you using?

21. “Contest Hub” for linking and
promoting across social + email
Include:
Rules, terms, prizes and even a sample entry

24. Launch your Pinterest on Social + Email + Website
● Promote your incentive
● Link to your landing page
● Use contest branding
● Cover Photo
● Pinterest Tab
● Pin your post
● Link in bio
● Posts
● Header Photo
● Tweets
Don’t forget to schedule reminder posts!
● Landing page
● Banner/Image
on Homepage

27. Determine “success” criteria before
you begin the contest
Options:
Entries
Reach/Impressions
Sales
(of a specific line or category)

28. How will you measure success?
Be prepared to track the stats that
are important to you
Free Tools
Pinterest Analytics
Facebook Insights
Email Reporting

29. How do
people
enter?
What’s
the
prize?
What’s
the
theme?
Do you
want a
landing
page?
How do
you
launch?
Was it a
success?
1. 2. 3. 4. 5. 6.
Before you run your contest:

30. Don’t forget to register for last webinar:
Pinterest Cheat Sheet: 20 Pins & When to
Share Them!