Presentation for the interactive deep dive into Ash Maurya's Lean Canvas at Lean UX London in 20 May 2016. Covers its advantages over the Business Model Canvas, walks through each of the segment on the canvas and provides context on how the canvas is used within the lean product discovery process.
13. “PRODUCT AS A BUSINESS”
13https://leanstack.com/lean-canvas/
PRODUCT MARKET
14. EXERCISE
1. Think of a product, service or business idea - new or existing,
real or fictitious
2. Fill in the Lean Canvas - will walk through it step by step
3. Share with the person next to you for feedback (and swap)
14
20. EXAMPLE - FACEBOOK 2004
20
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
21. EXAMPLE - FACEBOOK 2004
21
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
22. EXAMPLE - FACEBOOK 2004
22
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
Keep in
touch with
college
friends
myspace
for
colleges
23. EXAMPLE - FACEBOOK 2004
23
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
Personal
Profile
Friend
Connect
Keep in
touch with
college
friends
myspace
for
colleges
24. EXAMPLE - FACEBOOK 2004
24
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
Personal
Profile
Friend
Connect
Keep in
touch with
college
friends
WOM
Student
Network
College
Bulletin
Boards
myspace
for
colleges
25. EXAMPLE - FACEBOOK 2004
25
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
Personal
Profile
Friend
Connect
Keep in
touch with
college
friends
WOM
Student
Network
College
Bulletin
Boards
Advertising
myspace
for
colleges
26. EXAMPLE - FACEBOOK 2004
26
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
Personal
Profile
Friend
Connect
Keep in
touch with
college
friends
WOM
Student
Network
College
Bulletin
Boards
AdvertisingDev? Hosting
myspace
for
colleges
27. EXAMPLE - FACEBOOK 2004
27
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
Personal
Profile
Friend
Connect
Keep in
touch with
college
friends
WOM
Student
Network
College
Bulletin
Boards
AdvertisingDev? Hosting
5 million
valuation
myspace
for
colleges
28. EXAMPLE - FACEBOOK 2004
28
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
Personal
Profile
Friend
Connect
Keep in
touch with
college
friends
WOM
Student
Network
College
Bulletin
Boards
AdvertisingDev? Hosting
5 million
valuation
??
myspace
for
colleges
29. GETTING FEEDBACK
Share with the person next to you and get feedback
1. Look for cohesion, not agreement
2. Identify riskiest assumption
…and swap
29
30. SO WHAT’S THE POINT?
30
College
Students
Harvard
Students
Online
presence
lacking
Hard to
stay in
contact
Personal
Profile
Friend
Connect
Keep in
touch with
college
friends
WOM
Student
Network
College
Bulletin
Boards
AdvertisingDev? Hosting
5 million
valuation
??
myspace
for
colleges
31. LEAN PRODUCT DISCOVERY
Systematically uncovering what users want and what delivers
results, with the least amount of waste in time, money, effort and
attention.
31
41. IN SUMMARY
Using the lean canvas can:
Expose your thinking
Be basis for discussions
Enforce succinctness
41
42. IN SUMMARY
Using the lean canvas can:
Expose your thinking
Be basis for discussions
Enforce succinctness
42
What it won't do:
Contain all information
Capture all RAIDs
Perform analysis
Develop strategies
Run research
Confirm assumptions
Debunk assumptions
Kill bad ideas
Generate new ideas
Facilitate discussion
Synthesize features/epics/stories
Create code, app, product, service or business
Manage stakeholders
Overcome bias
Enforce discipline
Bring focus
Promote humility
…i.e. YOU still have to take action