2. Objectives
1. Working with owner/stakeholders
2. Working more detail with sub-companies
3. Strategic development planning:(including
Mission and Vision)
4. Implementing:
a. Detail of strategy plan for Group
b. Detail of strategy plan for each sub-companies
c. HR Development
d. Business development
e. Sales/Marketing development
f. Operation:
Product/financing/reporting/decentralizing
3. 1. Inspection (Owner)
HR Capital
Products/services/
Brand and
positioning/CA
Relationship:
partners and
government
Identify strengths and weakness of
owners
4. Basic owner orientation
Needs and
wants/
mission and
vision
Product and
quality of
services/Bra
nding
Focus: P/L or
Brand
name/Marke
t or both
Market
/Segmentati
on (Existing
and
potential)
Potential
partners
relationship
(National
and
International
)
5. 2. Inspection (Sub-companies)
Realizing strength
and weakness of
sub-companies
HR
Physical
Market/segmentation
Product/services
Competition/CA/Differ
entiation
Existing development
plan/sales &
marketing plan
(Report process)
Mater plan (short
and long-term):
Present master plan
for organization as:
investment,
sales/marketing, HR
development
(chart/recruitment/re
ward/fine/report
process,..) , R.O.I
6. 3. Strategic Management
Determine short ad long-term
business goal to lead business
to catch up
Determine core product/services
and market segmentation for
Group
Sales/marketing strategy for
this
Investment activities
HRD strategy
Estimated potential
product/services/market to
create new project(s) including
find out new
stakeholders/partners/suppliers
Identify mission and vision for Group
7. Making strategy for:
sales/marketing, HR, business
development, finance,
operation project management
Follow up new project(s) with
activities as above
Unit business strategy
8. 4. Implementing
a. Detail for Group: after found out Mission
and vision
Doing basic research: including S.W.O.T, S.T.E.E.P
Writing up plans/projects (can be new products/sales &
marketing projects)
Looking for Investors/Partners/suppliers
F.S.A presentation for owner(s)/stakeholders
Estimated risks/opportunities/result and R.O.I
Collecting and Gathering team/HR
Preparing capital/finance (allocating finance and task
for team leader)
Monitoring/controlling/Evaluating
9. b. Detail for unit business: after got Group
strategy
Making more detail of strategy(plan)
Presenting
Preparing resource for new strategy (HR, finance)
Implementing
Monitoring/controlling/evaluating/reporting
Operating (HRD, sales & Marketing, financing, business
developing,..)
13. d. Business developing: after got Group strategy
New white space
Seeking new opportunities for new market/products/services in
national and international
Seeking new potential local and international investors/partners
Existing products/services:
Identify business opportunities
Improving relationship with partners/loyalty customers
Internal and external analyzing to improve products/services
quality and expand the market share
Create the differentiation to compete with competitors
Realize Internal communication process is smoothly and
consistently to lead organization to catch up long-term goal
14. e. Sales/marketing: after got Group strategy
e.1. Internal:
Sales policies for sales/marketing team: KPIs,
reward
Investment proposal
Supports: relationship/budget/plan from
group
Group strategy information
15. e. Sales/marketing: after got Group strategy
e.2. External:
Understanding the big picture – where
company stands in market place
S.W.O.T, S.T.E.E.P
External industry review (competition)
Market trends
Market influencers (what drives/changes
the market)
Attractiveness & potential
Competitive review
16. e. Sales/marketing: after got Group strategy
e.2. External (cont’):
Distribution channels & buyers/agents
Customers
Who are they?
Segments?
What, Why, where do they buy?
Customer opinions, reviews, satisfaction
What’s important
17. e. Sales/marketing: after got Group strategy
e.2. External (cont’):
Branding and positioning
Products/services and price
Publicity and advertising
18. Products/services
Identify the values of brand
Quality of products/services
Satisfy clients: various
products/services/reasonable price
Create USP/CAs:
Staff perception
d. Operating: after got Group strategy
19. Finance
P/L
Cash flow/revenue/expenses
Investment and ROI
Division/projects budget
Budget planning
Reporting:
fortnight/month/quarter/6month/year
Proposal/Approval processing
d. Operating: after got Group strategy
20. Reporting/communication
HR: position
needs/recruitment/reward/policies/KPIs
Sales/marketing: new projects/result
expectation/real output/evaluation/modify
Finance
Report Processing/Forming
In the end: at least one proposal to
improve weakness
Communication process between
department
d. Operating: after got Group strategy
21. Decentralization
For department/sub-companies/unit
business
Responsibility for each: S.M.A.R.T
Reward and fine for leader/staffs: KPIs
Level reporting bottom up
Financing for budget
And so on
d. Operating: after got Group strategy