Last week I was lucky enough to be requested to present on the success of recruiting Business Analyst for Sportsbet. This is a constantly reviewed/improved process with a focus on candidate engagement and business efficiency.
2. About today…
…yes we are going to talk about Data
…yes we are going to talk about Arts and Science
…yes we are going to talk about the real ‘benefits’
…no, I am not asking you on a date
3. From first date to “I love you”
http://youtu.be/8mxZL0xmvmo
eharmony advertises how important is to dig
deeper before going on a first date.
Something along the lines of 'Get the right
data, Get the right love' which I thought
would be very relevant to today’s
recruitment.
4. No one likes a bad date…
….or a bad interview
At Sportsbet we love data, and we love finding
the right people who love Sportsbet.
Recruitment can be like dating and like a bad
date, no one likes a bad interview.
So we commenced specifically measuring data when
recruiting business analyst by doing the following:
• We are now more confident on our first date that
coffee should turn into dinner/movie quickly.
• We score every candidate based on questions on
motivation and experience .
• We assess ability and value ability and motivation
ahead of experience
5. 1st date/1st interviews have changed…
• We’re more engaging as we are more
confident we are on the 'right date‘.
• We’re launching a 'Sportsbet values gift'
for all candidates interviewed. It's like
bringing flowers without wasting flowers.
• We show candidates ‘we really like you"
through our engagement with them.
6. If you had 50% more capacity, due to
increased interview conversion to hire…
• Get on top of that employer branding
project you have been meaning to get to!
• Improve your sourcing strategy, market
mapping, talent pipeline engagement!
• Investing more time in your best source
of hire - Internal referrals!
• Get to more networking events!
I don’t need to kiss as many frogs to
find love…
7. Great dates/great candidate experience
leads to…
“I love you" or
" I do... accept your job offer!!”
New hires commencing with high employee
engagement
Not just filled the role but actually hire a
motivated, engaged, and ready to perform
employee!
8. So let’s see some data…
We’ve looked at the data of our BA hires to
identify the best ways to source and assess
for fit and skills capability.
From the data we aim to hire people that
perform best within Sportsbet.
This also involves full automation of data,
video interview, assessments, background
checks, and on boarding.
Take our BA roles for example recruited Q4
2016
• # of applicants including referrals - 357
• 12 Interviews (3%)
• 7 from 8 offers accepted – 87% offer accept
9. And this is what we contribute to…
This is Sportsbet…
https://workatsportsbet.com.au/#
Editor's Notes
10 min
Slide Purpose: the aim of this topic is to bring new starters up to speed on the company’s journey to where it is today, this lays the foundation for later topics.
Exec guest refers to the slide points to provide a summary of the company history.
The below points are further anecdotes/elaboration on the slide points:
1993: owned by Australian gaming corporation. Run by the McDonald family in Darwin as a small business, around 8 staff, s until it reaching near bankruptcy.
2005: Sportsbet was acquired by Matt Tripp. Tripp family had a history of running wagering organizations, previously ran Sportingbet. Matt purchased Sportsbet for 250k, grew to a multi-million dollar business with 200 staff.
2008: with changing advertising regulations in Australia Sportsbets profitability became more predictable. Heavy investment to become market leader.
2009: Paddy Power see the potential in the Australian market, and after meeting several companies pursue Sportsbet, and successfully acquire 51%. At the time, Sportsbet had 200 employees across Darwin and Melbourne.
Since 2011: Sportsbet has grown to be Australia’s largest corporate bookmaker with 400 employees across Melbourne, Darwin and Sydney and an annual turnover in excess of $2 billion per annum.
May 2013 developments: Tripp family and other long time board members depart Sportsbet to pursue other interests.
10 min
Slide Purpose: the aim of this topic is to bring new starters up to speed on the company’s journey to where it is today, this lays the foundation for later topics.
Exec guest refers to the slide points to provide a summary of the company history.
The below points are further anecdotes/elaboration on the slide points:
1993: owned by Australian gaming corporation. Run by the McDonald family in Darwin as a small business, around 8 staff, s until it reaching near bankruptcy.
2005: Sportsbet was acquired by Matt Tripp. Tripp family had a history of running wagering organizations, previously ran Sportingbet. Matt purchased Sportsbet for 250k, grew to a multi-million dollar business with 200 staff.
2008: with changing advertising regulations in Australia Sportsbets profitability became more predictable. Heavy investment to become market leader.
2009: Paddy Power see the potential in the Australian market, and after meeting several companies pursue Sportsbet, and successfully acquire 51%. At the time, Sportsbet had 200 employees across Darwin and Melbourne.
Since 2011: Sportsbet has grown to be Australia’s largest corporate bookmaker with 400 employees across Melbourne, Darwin and Sydney and an annual turnover in excess of $2 billion per annum.
May 2013 developments: Tripp family and other long time board members depart Sportsbet to pursue other interests.
10 min
Slide Purpose: the aim of this topic is to bring new starters up to speed on the company’s journey to where it is today, this lays the foundation for later topics.
Exec guest refers to the slide points to provide a summary of the company history.
The below points are further anecdotes/elaboration on the slide points:
1993: owned by Australian gaming corporation. Run by the McDonald family in Darwin as a small business, around 8 staff, s until it reaching near bankruptcy.
2005: Sportsbet was acquired by Matt Tripp. Tripp family had a history of running wagering organizations, previously ran Sportingbet. Matt purchased Sportsbet for 250k, grew to a multi-million dollar business with 200 staff.
2008: with changing advertising regulations in Australia Sportsbets profitability became more predictable. Heavy investment to become market leader.
2009: Paddy Power see the potential in the Australian market, and after meeting several companies pursue Sportsbet, and successfully acquire 51%. At the time, Sportsbet had 200 employees across Darwin and Melbourne.
Since 2011: Sportsbet has grown to be Australia’s largest corporate bookmaker with 400 employees across Melbourne, Darwin and Sydney and an annual turnover in excess of $2 billion per annum.
May 2013 developments: Tripp family and other long time board members depart Sportsbet to pursue other interests.
http://youtu.be/RqmG8IXEFyw
10 min
Slide Purpose: the aim of this topic is to bring new starters up to speed on the company’s journey to where it is today, this lays the foundation for later topics.
Exec guest refers to the slide points to provide a summary of the company history.
The below points are further anecdotes/elaboration on the slide points:
1993: owned by Australian gaming corporation. Run by the McDonald family in Darwin as a small business, around 8 staff, s until it reaching near bankruptcy.
2005: Sportsbet was acquired by Matt Tripp. Tripp family had a history of running wagering organizations, previously ran Sportingbet. Matt purchased Sportsbet for 250k, grew to a multi-million dollar business with 200 staff.
2008: with changing advertising regulations in Australia Sportsbets profitability became more predictable. Heavy investment to become market leader.
2009: Paddy Power see the potential in the Australian market, and after meeting several companies pursue Sportsbet, and successfully acquire 51%. At the time, Sportsbet had 200 employees across Darwin and Melbourne.
Since 2011: Sportsbet has grown to be Australia’s largest corporate bookmaker with 400 employees across Melbourne, Darwin and Sydney and an annual turnover in excess of $2 billion per annum.
May 2013 developments: Tripp family and other long time board members depart Sportsbet to pursue other interests.