Industry experts give their views on the best reasons to install a marketing automation platform.

2. “
Not implementing a Marketing Automation
solution may be the ultimate career limiting
move for today’s marketers. If you haven’t
gotten started you’re already behind the 8 ball.”
IDC Group, November 2011.

3. “ Marketing Automation replaces separate systems for
email, web visitor tracking, lead scoring, nurture
campaigns, campaign management and reporting with
one solution that streamlines marketing processes and
shares data with sales.
David Raab, Raab Guide.

4. “
The reality is the best marketers are using both
inbound marketing and marketing automation
together, and they are getting great returns.”
Greg Head, CMO of InfusionSoft.

5. “ By increasing efficiencies through better qualifying
leads and increasing effectiveness by ensuring sales
efforts are more personalised and relevant, marketing
automation enables sales teams to do what they do
best – SELL.”
Kristen Hambelton, VP of Marketing Neolane Inc.

6. “
Business marketing has exploded in scope and
complexity making it practically impossible for
marketers to efficiently and effectively reach
target customers without a fully implemented
marketing automation system.”
IDC Group.

7. “
I can’t imagine my life without marketing automation.
It’s a no brainer. To me, the fact that so many
companies don’t have it is amazing.”
Holly Condon, VP Business Development, Papersave.

8. “
Marketers know their ultimate job is to increase
revenue. Marketing automation can help by
generating more and higher quality leads, which
will eventually turn into new customers.”
Glenster Report.

9. “ Marketing Automation is an essential component of
every front office strategy and a critical part of
enabling cost-effective customer interactiont hrough
the internet.”
Pete Tierney, MarketFirst president

10. “
The things Pardot is enabling people to do today
are the things that we dreamed about 20 or 30
years ago as marketers – we always wanted to
segment better, produce better content, close
deals faster, all those things that Pardot enables
us to do.”
Micky Long, Vice President, Arketi Group.

11. We are Scotland’s marketing automation specialists. If you are interested in discovering more about the ways in
which the technology can help drive business growth for your SME, please visit our marketing automation
website or get in touch.
4 Lynedoch Crescent
Glasgow
G3 6EQ
Tel: 0141 332 0126
Email: contact@mcraeandcompany.co.uk