Follow Up Email is a vital source for you to follow customers and reduce abandoned cart rates, so why should you improve this source and boost sales for your business. Check it out!

1. 2015
FOLLOW UP
EMAIL
TIPS
Tips to run successful
follow up email campaign
Provided by: MageWorld – Magento extension provider
4

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SHOCKING STATISTICS
52%48%
Sales People
Follow up customers
Don't follow
Email Marketing
Cold Calling
Networking
Tradeshows
ROI
(Source: FollowUpSuccess) (Source: MarketingSherpa)

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ABOUT YOU
Are you tired of
following up customers?
- You don’t have enough resources
- Your follow up campaign fails flat
- You have to run campaign
manually
- ….

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SOLUTION: Follow up Emails
Benefits:
Raise brand
perception
Reduce
abandoned
cart rate
Increase
Sales
Develop
your
customer
network

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4 TIPS to run successful
Follow Up Email Campaigns

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#Tip 1: “Content is KING”
Keep follow up email as
short as possible (approx.
200 words) and go to the
point directly

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#Tip 1: “Content is KING”
PERSONALIZED
Don’t Write Generic Email
E.g: Dear customers/ Sir/
Madam
Personalized emails
improve 14% click-through
rate and 10% of conversion
rate
(Source: Hubspot)

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#Tip 1: “Content is KING”
EMAIL SUBJECT
Don’t write too long subject
Don’t be too pushy
Keep it simple and clear
Make it “engaging” by
referring to customers’ issues

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#Tip 2: Include “Incentives”
Sending follow up emails including COUPON
=> Motivate customers to purchase

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#Tip 2: Include “Incentives”
Magento Follow Up Email Pro
Extension by MageWorld:
-Allow to create incentives by
integrating coupon automatically.
Start follow up email campaign

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#Tip 3: Suitable triggered events
Triggered events should be
based on SALES PROCESS

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#Tip 3: Suitable triggered events
Example of necessary
triggered events:
- Abandoned cart
- Pending order
- Completed order
- Canceled order
- New register
- Customer ‘s birthday
- …
Discover these events in
Magento Follow Up Email Pro

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#Tip 4: Automating email sending
Use an integrated tool in ecommerce website to follow
customer’s shopping process

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Recommended Tool
1. Increase Conversion Rate
- Send abandoned cart emails
2. Improve customer relationship
- Send event based emails
3. Boost your sales
- Motivate customers with coupon
4. Evaluate performance easily
- Visual report (line chart & pie chart)
FOLLOW UP EMAIL

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Grab awesome tool