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TREADING SOFTLY –
   EVALUATION
   Flux Productions
BRIEF



   We were told to create an opening sequence for an
   original movie which lasts 2 – 3 minutes long. The
product must fall into the genre of Teen Drama or Teen
   Comedy with the targeting audience of teenagers.
TIMETABLE


 Preliminary Task           Planning of              Storyboard
                            Of main task




       Re-shoot                   Editing              1st Shoot



       Editing



Rough Cut - without music                  Editing       Final Cut
CONVENTIONS




     Films we have been inspired by:
                 Twilight
              Jennifer’s Body
We have also used these as our case studies.
CONVENTIONS


 • Different from the two movies as we have steered towards the topic of
                                    love.
• Tried to achieve the same effect of out audience as twilight and Jennifer’s
                                    body.
  • We have kept it professional by having less continuity errors and by
                             building up tension.
CONVENTIONS


We have also challenged the conventions of a normal teen drama by:
                  • not setting it in high school
 • Doesn’t have the latest pop music playing in the background
   • Attracts audience of both genders – Horror and Romance
                 • Male lead dies at the beginning
SOCIAL GROUPS


       Social group 1: Protagonist
           Breaks Convention
          Two main characters



         Social group 2: Antagonist
 Not easily identified – gender, looks etc.
Is at a higher status to the main characters
STEREOTYPES


Stereotypes of the Female characters:
        Positive Stereotypes:
          Appealing looks
       Caring and sympathetic

       Negative stereotypes:
        Has ‘Love issues’
        Only care about their physical appearance
STEREOTYPES


Stereotypes of male characters:
             Brave
The one who controls the scene
            fearless

         Negative:
  Not emotional or in touch with their feelings
  Don’t care about how they look
COMPARISONS



Popular girls                             Female character

Wears fashionable clothes that any one Wears casual clothing however
that’s not in their group can afford   different from everyone else

 Usually ‘Rude’, being the bully of the   Not rude or spoilt however has good
school and spoilt                         looks

Always looks their best with piles of     Has no make up, keeping a natural
make up (Plastics)                        look and preventing artificialness

Dates the most popular boy in school      Dating an average person. No one
and has crowds around them                around them.
DISTRIBUTORS



     Why?
     • British company
     • Backed up by Universal
     • Distributed many successful
       movies

     Why?
     • Famous Company
     • Distributed successful films such as
       the Harry Potter movies
     • Distributed many movies in the
       past
DISTRIBUTION – NATIONALLY OR
                         INTERNATIONALLY?


    • If I were to distribute this film internationally I would use Warner
                                     Brothers.

• I would like this film to be distributed nationally too however if the movie
  was released in the UK with not much back up by a bigger company it may
  not get a wide range of viewers. I would use Working title to distribute our
           film in the UK as it is a British and independent company.
WAYS OF DISTRIBUTION


• I think the best way to distribute the film would be on the internet as its
                 easy find out how popular a movie can get.

   • there are also disadvantages to internet distribution such as piracy.
DEMOGRAPHICS


  • Our production will involve a group of
        teenagers aged between 15 – 17.
 • The lead characters will be in the age gap
     to attract the attention of similar age
                      groups
   • Cast of mixed genders and ethnicity
 • May attract more female audience but will
     also attract males due to elements of
                      horror
PSYCHOGRAPHICS


   Here is the link to
Target audience research
OTHER AUDIENCE



       Targeted audience: Teenagers
Secondary audience: crime/ supernatural fans
  Other audiences: parents or older siblings
MISE-EN-SCENE



•   Clothing – ‘casual’ and ‘in style’
•   Lighting – Natural daylight (edited to be colour graded)
•   Location – Park
•   Age of characters – Teenagers – 16/17
•   Race – mixed, not the usual of Caucasian
AUDIENCE FEEDBACK



        • We found that our audience liked:
          • good looking lead characters
     • Light hearted film with aspects of drama
• something that can relate to teenagers in our day and
                           age
CAMERA AND EDITING



• Used more than one camera: Flip cam and DSLR
 • Learn to film less shaky shots by using a tripod
         • Using iMovie to edit footage
  • Experimenting with colour grading on iMovie
PRODUCTION SKILLS



• Know how to export videos from camera to Mac
• How to edit videos more precisely and having less
                  continuity errors
          • Software control - overall
IMPROVEMENTS


                       • Precise editing
                       • Colour grading
• Synchronising and producing the right style of music to create the
             atmosphere of movies we have researched.

                  • Here is our Preliminary task
IMPROVED SINCE PRELIMINARY
                TASK


      • Followed the storyboard
          • Better continuity
     • Followed shooting schedule
         • good use of time
• Used appropriate props that were on set
QUALITY



  • Used a wider range of shots and angles for different
                           scenes
    • Used DSLR for close up and more defined shots
• Filmed more than we needed and from different angles to
      see which would look better when edited together.
           • Used shallow focus when needed
QUALITY (IMPROVED)



• Edited out/ worked around any unwanted footage (shaky or
                       too fast footage)
 • Used more than one angle to select appropriate ones and
    reshot any other scenes that we needed to improve on
                  • Music – royalty free
ROUGH CUT 1


Link to the first Rough cut
       Rough cut 1
AUDIENCE FEEDBACK ON
                             ROUGH CUT


                              Things to improve:
- story was unclear, need a shot of the boy dead on the floor before flashback
         - sound track to match the scenario throughout the opening.

                              Good things:
             - The shots are good. steady shot was shot well.
           - Good use of teenagers for a teenage movie opening
   - Good use of colour grading, looks a lot like professional films such as
                                  Twilight.
FINAL CUT




Final cut – Flux Productions

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Evaluation

  • 1. TREADING SOFTLY – EVALUATION Flux Productions
  • 2. BRIEF We were told to create an opening sequence for an original movie which lasts 2 – 3 minutes long. The product must fall into the genre of Teen Drama or Teen Comedy with the targeting audience of teenagers.
  • 3. TIMETABLE Preliminary Task Planning of Storyboard Of main task Re-shoot Editing 1st Shoot Editing Rough Cut - without music Editing Final Cut
  • 4. CONVENTIONS Films we have been inspired by: Twilight Jennifer’s Body We have also used these as our case studies.
  • 5. CONVENTIONS • Different from the two movies as we have steered towards the topic of love. • Tried to achieve the same effect of out audience as twilight and Jennifer’s body. • We have kept it professional by having less continuity errors and by building up tension.
  • 6. CONVENTIONS We have also challenged the conventions of a normal teen drama by: • not setting it in high school • Doesn’t have the latest pop music playing in the background • Attracts audience of both genders – Horror and Romance • Male lead dies at the beginning
  • 7. SOCIAL GROUPS Social group 1: Protagonist Breaks Convention Two main characters Social group 2: Antagonist Not easily identified – gender, looks etc. Is at a higher status to the main characters
  • 8. STEREOTYPES Stereotypes of the Female characters: Positive Stereotypes: Appealing looks Caring and sympathetic Negative stereotypes: Has ‘Love issues’ Only care about their physical appearance
  • 9. STEREOTYPES Stereotypes of male characters: Brave The one who controls the scene fearless Negative: Not emotional or in touch with their feelings Don’t care about how they look
  • 10. COMPARISONS Popular girls Female character Wears fashionable clothes that any one Wears casual clothing however that’s not in their group can afford different from everyone else Usually ‘Rude’, being the bully of the Not rude or spoilt however has good school and spoilt looks Always looks their best with piles of Has no make up, keeping a natural make up (Plastics) look and preventing artificialness Dates the most popular boy in school Dating an average person. No one and has crowds around them around them.
  • 11. DISTRIBUTORS Why? • British company • Backed up by Universal • Distributed many successful movies Why? • Famous Company • Distributed successful films such as the Harry Potter movies • Distributed many movies in the past
  • 12. DISTRIBUTION – NATIONALLY OR INTERNATIONALLY? • If I were to distribute this film internationally I would use Warner Brothers. • I would like this film to be distributed nationally too however if the movie was released in the UK with not much back up by a bigger company it may not get a wide range of viewers. I would use Working title to distribute our film in the UK as it is a British and independent company.
  • 13. WAYS OF DISTRIBUTION • I think the best way to distribute the film would be on the internet as its easy find out how popular a movie can get. • there are also disadvantages to internet distribution such as piracy.
  • 14. DEMOGRAPHICS • Our production will involve a group of teenagers aged between 15 – 17. • The lead characters will be in the age gap to attract the attention of similar age groups • Cast of mixed genders and ethnicity • May attract more female audience but will also attract males due to elements of horror
  • 15. PSYCHOGRAPHICS Here is the link to Target audience research
  • 16. OTHER AUDIENCE Targeted audience: Teenagers Secondary audience: crime/ supernatural fans Other audiences: parents or older siblings
  • 17. MISE-EN-SCENE • Clothing – ‘casual’ and ‘in style’ • Lighting – Natural daylight (edited to be colour graded) • Location – Park • Age of characters – Teenagers – 16/17 • Race – mixed, not the usual of Caucasian
  • 18. AUDIENCE FEEDBACK • We found that our audience liked: • good looking lead characters • Light hearted film with aspects of drama • something that can relate to teenagers in our day and age
  • 19. CAMERA AND EDITING • Used more than one camera: Flip cam and DSLR • Learn to film less shaky shots by using a tripod • Using iMovie to edit footage • Experimenting with colour grading on iMovie
  • 20. PRODUCTION SKILLS • Know how to export videos from camera to Mac • How to edit videos more precisely and having less continuity errors • Software control - overall
  • 21. IMPROVEMENTS • Precise editing • Colour grading • Synchronising and producing the right style of music to create the atmosphere of movies we have researched. • Here is our Preliminary task
  • 22. IMPROVED SINCE PRELIMINARY TASK • Followed the storyboard • Better continuity • Followed shooting schedule • good use of time • Used appropriate props that were on set
  • 23. QUALITY • Used a wider range of shots and angles for different scenes • Used DSLR for close up and more defined shots • Filmed more than we needed and from different angles to see which would look better when edited together. • Used shallow focus when needed
  • 24. QUALITY (IMPROVED) • Edited out/ worked around any unwanted footage (shaky or too fast footage) • Used more than one angle to select appropriate ones and reshot any other scenes that we needed to improve on • Music – royalty free
  • 25. ROUGH CUT 1 Link to the first Rough cut Rough cut 1
  • 26. AUDIENCE FEEDBACK ON ROUGH CUT Things to improve: - story was unclear, need a shot of the boy dead on the floor before flashback - sound track to match the scenario throughout the opening. Good things: - The shots are good. steady shot was shot well. - Good use of teenagers for a teenage movie opening - Good use of colour grading, looks a lot like professional films such as Twilight.
  • 27. FINAL CUT Final cut – Flux Productions

Editor's Notes

  1. Point 2: we relied heavily on the topic of romance in our opening scene and also tried to We wanted to achieve the effect that the fantasy/ horror side of the two movies. In order to get an opening sequence that builds tension, we slowed down some of the shots and put music in the back ground that would be slow enough to fit the pace of the opening sequence and fast enough to evoke the feeling of anticipation.
  2. Point 1: reflects teenage movies Point 2: Teen protagonists will give the feel of a teenaged movie. Point 3: mixed ethnicity will attract a wide range of teenagers all different races and give the film a unique style and still produce something similar to professional films such as Easy A and Mean Girls.
  3. Time: we kept to a specific time limit for each shot we do so we could use the playground when empty and full and have enough time to re-shoot anything we needed to.