3. H E A D O F C L I E N T S E R V I C E
I R A N T H E D AY T O D AY O P E R AT I O N S A C R O S S A L L
M & C S A AT C H I A B E L C L I E N T S W I T H I N T H E
J O H A N N E S B U R G O F F I C E . I L E D A T E A M O F 1 3
C L I E N T S E R V I C E S TA F F A N D WA S R E S P O N S I B L E
F O R T H E U P S K I L L , G R O W T H A N D M E N T O R I N G O F
T H E S E I N D I V I D U A L S . M Y R E S P O N S I B I L I T I E S
C E N T R E D A R O U N D E N S U R I N G D E L I V E RY O F A L L
A G E N C Y S E R V I C E S F R O M S T R AT E G Y, C R E AT I V E T O
F I N A N C I A L M A N A G E M E N T A N D N E W B U S I N E S S
D E V E L O P M E N T A N D M A N A G E M E N T O V E R S I G H T,
S E A M L E S S LY T O A L L O U R C L I E N T S . I WA S PA R T O F
T H E J O H A N N E S B U R G O F F I C E M A N A G E M E N T T E A M
W H I C H I N F O R M E D A N D S H A P E D T H E O P E R AT I O N S
O F T H E O F F I C E C U LT U R E , B U S I N E S S A N D
O P E R AT I O N A L E F F I C I E N C I E S .
4. I J O I N E D Y & R I N D E C E M B E R 2 0 1 3 T O R U N T H E
L A N D R O V E R / J A G U A R P O RT F O L I O A N D M A N A G E
A N E T W O R K O F PA RT N E R A G E N C I E S T H AT D E L I V E R
A S T R E A M L I N E D C O M M U N I C AT I O N S S E R V I C E T O
J L R S O U T H A F R I C A . I H A D A T E A M O F C L I E N T
S E R V I C E , S T R AT E G Y A N D C R E AT I V E R E S O U R C E S
T H AT R E P O RT E D I N T O M E O N A D A I LY B A S I S . O V E R
A N D A B O V E M Y P O RT F O L I O I R E P O RT E D D I R E C T LY
T O T H E C E O O F Y & R , A N D R E W W E L C H . I R A N
PA RT S O F T H E B RYA N S T O N J H B O F F I C E ,
I N C L U D I N G N E W B U S I N E S S A N D A L L C L I E N T
R E L AT I O N S . I L O O K E D A F T E R T H E C L I E N T S E R V I C E
D E PA RT M E N T A N D M A N A G E D I N T E R N A L
P R O C E S S E S , M O T I VAT I O N A N D T H E T R A I N I N G
N E E D S O F M Y D E PA RT M E N T.
S TA N D O U T A C H I E V E M E N T S AT Y & R :
A P P O I N T E D T O H E A D O F O P C O I N J H B
J O I N T P R O J E C T L E A D - D I S T E L L P I T C H W I N
J O I N T P R O J E C T L E A D - I N V E S T E C P I T C H W I N
J O I N T P R O J E C T L E A D - E D G A R S P I T C H W I N
R A N K E D # 1 C L I E N T S E R V I C E I N D I V I D U A L I N S A
P O S T L O E R I E S 2 0 1 5
E X E C U T I V E C L I E N T
S E R V I C E D I R E C T O R
5. M A N A G E M E N T O F E X I S T I N G A N D N E W C L I E N T
R E Q U I R E M E N T S T H R O U G H E F F E C T I V E C L I E N T
S E R V I C E S , C R E AT I V E S E R V I C E S , S T R AT E G I C
A N D TA C T I C A L D E PA RT M E N T I N T E G R AT I O N
A N D P R O C E S S M A N A G E M E N T.
M A N A G E M E N T O F T H E I N T E R N A L
R E L AT I O N S H I P I N T E G R AT I O N O F AT L , B T L ,
D I G I TA L A N D P R S E R V I C E S O F F E R E D T O
C L I E N T S W I T H I N T H E F M C G P O RT F O L I O T O
E N S U R E T H E A L I G N M E N T AT B R A N D L E V E L I S
A C C U R AT E A N D O N S T R AT E G Y. T H I S E X T E N D E D
T O PA RT N E R A G E N C I E S O F A N Y O F T H E A B O V E
S E R V I C E S , N O T V E S T E D I N T E R N A L LY W I T H J O E
P U B L I C .
A L S O TA S K E D W I T H D R I V I N G N E W B U S I N E S S
O P P O RT U N I T I E S F O R J O E P U B L I C A N D
E N S U R I N G M A X I M U M P R O F I TA B I L I T Y.
S TA N D O U T A C H I E V E M E N T S AT J O E P U B L I C :
P R O J E C T L E A D - N E D B A N K P I T C H W I N .
AWA R D E D A P E X G O L D I N C H A N G E C AT E G O RY –
C L O V E R .
B U S I N E S S U N I T D I R E C T O R
6. A S G A D O F M U LT I P L E P O RT F O L I O ’ S M Y
R E S P O N S I B I L I T I E S A C R O S S T H E B O A R D
R E Q U I R E D M E T O M A I N TA I N S T R O N G W O R K I N G
R E L AT I O N S H I P S W I T H M Y C L I E N T S A S W E L L A S
I N T E R N A L C R E AT I V E A N D A D M I N I S T R AT I V E
D E PA RT M E N T S . I W O R K E D I N D E P E N D E N T LY
F R O M A B U D A N D R E P O RT E D D I R E C T LY T O T H E
C L I E N T S E R V I C E D I R E C T O R A N D M D .
I M A N A G E D N E W B U S I N E S S D E V E L O P M E N T A N D
M A N A G E D T H E E N T I R E B U S I N E S S P I T C H P R O C E S S
F R O M C R E D E N T I A L S T H R O U G H T O R E S O U R C E
P L A N N I N G A N D E X E C U T I O N O F F I N A L
P R E S E N TAT I O N S .
S TA N D O U T A C H I E V E M E N T S AT T B WA
H U N T L A S C A R I S :
I N D E P E N D E N T LY W O N E R I C S S O N N E T W O R K S F O R
S U B S A H A R A N T E R R I T O R I E S - J A N U A RY 2 0 1 1 .
A C H I E V E D A 7 0 % + O N A P P R A I S E S C O R E S F O R
M Y D E PA RT M E N T.
G R O U P A C C O U N T D I R E C T O R /
B U S I N E S S U N I T D I R E C T O R
7. P O RT F O L I O C R E D E N T I A L S
2 0 0 0 - 2 0 1 6
A D V E RT I S I N G
C O R P O R AT E F I L M
C O M M E R C I A L P R O D U C T I O N
8. S E L F I N D U L G E N C E
Pitch
Wins
2013
Gold - change
category
Silver - Film
Bronze - OOH
Gold- Film 2015
Silver- Film 2015
Gold- Print 2015
Campaign Bronze
- 2016
2015
Wood Pencil
2015
Bronze Pencil
Campaign Craft
Gold - “Night
tours”
Silver- Print
Bronze - Print
2015
2015
Pencil direct
category
11. A D V E RT I S I N G
Q S R A U T O M O T I V E
F M C G
C A S E S T U D I E S
12. 2 0 0 0 - 2 0 0 9 F U L L C V AVA I L A B L E
2008 -2009 2005 -2008 2002-2005 2000 -2002
C.S Manager
Responsible for
all vehicle
launches across
all Toyota and
Lexus brands.
Specialised in all
sponsorship
activity across
brand.
Senior A.M
Responsible for
all digital web
mobile and social
media campaign
communications.
All sponsorship
equities including
World Cup 2010
for group and
SAMA’s, Cycling
and Soccer assets
New business
Director
Directed and
developed all new
business in
partnership with
Dominic Black.
Created over 60
commercials as well
as produced them
Producer
Produced some of
the largest launches
for iconic and blue
chip brands.
Specialised in
corporate film and
launches
C O M M E R C I A L P R O D U C T I O N C O R P O R AT E F I L MA D V E RT I S I N GD I G I TA L A D V E RT I S I N G
13. E X P E RT I S E :
A U T O M O T I V E
F M C G
F I N A N C I A L S E R V I C E S
Q S R
T E L E P H O N Y
S P O N S O R H I P
P I T C H M A N A G E M E N T
C O M M E R C I A L F I L M
C O R P O R AT E F I L M
C O N S U LT I N G :
P I T C H M A N A G E M E N T
C L I E N T S E R V I C E M A N A G E M E N T
G E N E R A L A D , G A D O R B U D
S E R V I C E S
C R E D E N T I A L S B U I L D S
14. R AT E S * :
P I T C H E S 9 5 0 P. H
C L I E N T S S E R V I C E 8 0 0 P. H
M A N A G E M E N T
B U D 6 0 0 P. H
G A D 5 0 0 P. H
A D 3 5 0 P. H
* All rates are negotiable based on project size
or contractual length.
Francoise van Rheede
ID#: 7902215163080
Contact: 082 684 6958
Email: francoise.vanrheede@gmail.com
15. R E F E R E N C E S
• ANTHONY GARSTANG
• PIETER KLERCK
• LISA MALLET
• PETER BIVEN
• VAL BOURDOS
• GAVIN HERON
• GARETH LECK
• DOUG PLACE
• JENIFER TRENCHARD
MTN SOUTH AFRICA
TOYOTA SOUTH AFRICA
JAGUAR LAND ROVER SOUTH AFRICA
JAGUAR LAND ROVER GLOBAL
CMO FAMOUS BRANDS
MD TBWA HUNTLASCARIS
CEO JOE PUBLIC UNITED
CMO NANDO’S
BUD TBWAHUNTLASCARIS
083 212 0090
082 568 0995
083 308 7026
+44 7778 227003
082 492 8158
076 581 3078
082 899 2233
082 514 7398
083 628 4514
