Dr Startup Love or How I learned to stop worrying and love the bootstrap.

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Dr Startup Love
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How I learned to stop worrying
and love the bootstrap.

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Dr Startup Love or How I learned to stop worrying and love the bootstrap.

  1. 1. Dr Startup Love or How I learned to stop worrying and love the bootstrap.
  2. 2. A Love Story <ul><li>Starting up is lot like falling in love. </li></ul><ul><li>More faith, less facts. </li></ul><ul><li>Looks (Idea) matter until the charm fades away. </li></ul>MobiKwik Confidential
  3. 3. Mobikwik Love birds <ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul><ul><li>Mythical character H </li></ul><ul><li>Freelancer A </li></ul>MobiKwik Confidential
  4. 4. Love lesson 1 – Team <ul><li>Can you outsource love? </li></ul><ul><ul><li>Find partners, not developers </li></ul></ul><ul><li>One night stands and flings are not love. </li></ul><ul><ul><li>Find someone who can risk commitment. </li></ul></ul><ul><li>One from Mars, other from Venus. </li></ul><ul><ul><li>Complementary strengths are critical. </li></ul></ul>MobiKwik Confidential
  5. 5. Love lesson 2 – Market <ul><li>Who you love is less important than how you love. </li></ul><ul><ul><li>Idea or Execution? </li></ul></ul><ul><li>But still do the basic 'sanity' checks. </li></ul><ul><ul><li>Market opportunity in Excel </li></ul></ul><ul><li>Learn to say no at the very beginning. </li></ul><ul><ul><li>Find a niche where you can be wildly successful </li></ul></ul>MobiKwik Confidential
  6. 6. Love Lesson 3 – Money <ul><li>Get an expensive gift for the anniversary. </li></ul><ul><ul><li>Identify the 5 things where $$ scarcity will kill your business. And spend. </li></ul></ul><ul><li>Then, you can be stingy remaining 364 days! </li></ul><ul><ul><li>For the remaining 95 things, find free workers. </li></ul></ul><ul><ul><li>‏ </li></ul></ul><ul><li>Under no circumstance, though, give a credit card to your loved one. </li></ul><ul><ul><li>Control the purse strings & maintain expense sheet </li></ul></ul>MobiKwik Confidential
  7. 7. Love lesson 4 – Expectations <ul><li>Be prepared to do the laundry. </li></ul><ul><ul><li>Can the CEO code? </li></ul></ul><ul><li>Don't forget to take her out, even if its just pizza. </li></ul><ul><ul><li>Celebrating small wins keeps people going. </li></ul></ul><ul><li>Raising a baby takes time. </li></ul><ul><ul><li>You always miss your profit targets. </li></ul></ul>MobiKwik Confidential
  8. 8. Love Lesson 5 – Customer service <ul><li>Girls (the right ones :D) prefer your attention over your wallet. </li></ul><ul><ul><li>Suck up to your customers. Everyday. </li></ul></ul><ul><li>Learn to give them what they want. Fast </li></ul><ul><ul><li>Iterate rapidly. </li></ul></ul><ul><li>And you thought she liked your nose. </li></ul><ul><ul><li>Ask and you will be dumbstruck. </li></ul></ul>MobiKwik Confidential
  9. 9. MobiKwik – The Product
  10. 10. The kwikest way to mobile freedom. <ul><li>Create India's first PULL brand in mobile services. </li></ul><ul><li>Creator : Freedom to experiment, develop and deploy. </li></ul><ul><li>Consumer : Freedom to choose what to buy, when to buy, where to buy or not to buy. </li></ul>MobiKwik Confidential
  11. 11. 3 pillars of mobile services <ul><li>Voice </li></ul><ul><li>Data </li></ul><ul><li>Applications </li></ul>MobiKwik Confidential
  12. 12. The Vision MobiKwik Confidential Launch WWW + Mobile App + Direct Marketing = Recharge Sales June 2009 May 2013 Year 1 Year 3 Year 2 Year 4 Carrier Partnerships + Unveil App Store + Targeted ads/offers + Developer Community Buzz = App Sales Innovate App Biz models + Launch SDKs = App Sales Launch Ad Platform = Ad Sales RECHARGE $$$ APP$$$ AD$$$ The Product Pipeline
  13. 13. www.mobikwik.com [email_address] Phone 9999925342

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