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Mobile Social Synergy 2012


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Market insights of Mobile technology taking on the World has started the transitioning of major social networking platform to mobile technology , that even Facebook has gone mobile, when social media giants begin to recognize and cater to today ever-present reality where the mobile and social media technology has embarked on several types of different platforms , ranging from the SMS text messages all the way to full- fledged mobile apps , mobile advertisement , mobile ready video and commercials

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Mobile Social Synergy 2012

  1. 1. First Published : December 2012Mobile Social Intelligence ReportAuthor : Benjamin WayneDisclaimer and Terms of Use :While all attempts have been made to provide effective, verifiable information in this report, neitherthe Author nor Publisher assumes any responsibility for an form of errors , inaccuracies, oromissions, particularly in light of the rapidly changing nature of the internet and mobile technologies.While the publisher and author have used their best efforts in preparing this report , they do notmake representations with respect to any guarantees of income . Readers are cautioned to rely ontheir judgement about their individual circumstances to act accordinglyThis report is not meant as a source for financial information and should not be used as such .
  2. 2. Mobile Social SynergyMaking th he move into o Mobile marketing and So ocial NetworkingWe Now L Live in a world that is alwa ays on the Go o all thanks to o the advent o of new techno ologies which hhas equip pped us with t the ability to communicate e from anywh here, anytime e and anyplac ce.There is no question hat our World needs for Mobile Social and Location integration is rapidlyprogressin and is definitely asegm mented niche that it is wor rthy of consid deration for businesses nd anmarketers as an fast expanding enntity with far increasingly globalized each reThe numb ber of mobile users contin nues to grow and the mob bile phone is quickly beco oming the fomost esse ential tool or managing your social pr rofile . It is estimated tha by the year 2014, phoneinternet usage will surpass that of traditional desktops laptop ps,As the pootential target consumer market and customer base will be trans sitioning to mobileplatform f for World Wide Web access, it has also o become cr rucial for your r businesses to anticipatethis convergence of te echnology nd build a mo obile presence in order to benefit from its aneffectiven ness and pop pularity
  3. 3. Mobile In nsights ceMobile Marketing has been made popular wit th featured ell phone sin nce early year 2000where wh hile the social networking services has recently rag ges on with more than 1.3 billion activeusers of Facebook , Weibo, Twitter and LinkedIn combined.Market in nsights of Mob bile technology taking on the World has started t the transition ning of major rsocial networking plat tform to mob bile technolo ogy , that ev ven Facebook has gone mo obile and mos stsocial med dia giants beg gin to recogn nize and cater r to today ev ver‐present re eality where the mobile al es ntand socia media tech hnology has embarked on several type of differen platforms , ranging fromthe SMS text technolo ogy ‐ all the way to full‐ fledged mobile apps , mobile advertisem ment , mobileready vide eo and comm mercialsThe powe er of social mo obile marketi ing lies in the fact that more and more people are ac ccessing theinternet through their cell phones r rather than an ny other device. This is ma ainly due to th he fact that es smcell phone have evolv ved tremendo ously and can be basically likened to mall computer rs. In addition n,more and more websit tes are adapting to this by y making their r content mob bile‐friendly.To help yo ou understand the big pict ture, here are e a few intere esting statistic cs•More than 86% of Am mericans are cell phone wners. ow•An avera age of 5 billion text messag ges per day, d delivered.•Giant corporations including but not limited to Ford, Pepsi, Starbucks and Burger King all have thei irmobile marketing campaigns.•Visa and Paypal are e expanding its E‐wallet services and challenging rivals s with their new in‐storepayment system, as th company broadens their services to the retail sto ores industry also with hemobile technology• Mobile fundraising will be anothe new way of giving donation er
  4. 4. As you can see, cell phones are becoming increa asingly import tant in people es lives, and as it happens s, erthey are an excellent way to reach out to a enor rmous numbe of people.They open n your brand and business s to a whole n new and unex xploited mark ket which is o only waiting to obe tapped d into, and thats precisely y what most p people are going to do in the near futur re. If what youare lookin ng to do is inc crease your brands exposu ure and have the opportun nity to marke et yourself tomillions o of new potent tial customers s, then you sh hould get into o Mobile Soci ial Media ma arketing etstraight way; a marke stays untap pped for only so long.Today’s Mobile Marke eting TrendsThe mobile social media outlook is positive.With pred diction that th here is a high possibility th hat the rate of Mobileovertaking traditional PCInternet a access in the n next few year rs.Simple mat th tells marke eters that abu undant of opp portunitiesexist within all this Go Mobile techn nology to present media ads to the righ ht audience at t the righttimeBesides th he cost of telc cos mobile plan, virtually e everyone will have access to almost fre ee textmessaging capabilities from newer application like ‐ Whatap pps and man other new mobile nymarketing g trends wit th use of dev vices like the smartphone es and PC tab blet introduci ing newapplicatio on , like the Mobile apps, , LBS and QR codes therefore boosting the industr ry withmultiple benefits as su they serve more than just mobile customer but also provide new uchmarketing g element for r brands and r retailing business to inter ract with cus stomers to in ncrease theirbusinesse es both in exp posure and profits. Social net tworking with h mobile application will c continue to b be one of the demands tha at mobileconsumer rs are seeking g to accommo odate ,their e easy access to o friends in ad dditions to status updates s ,watching video or TV programmes s, online shop pping and twe eets, will all plays an imp portant roles i inpart of their daily chor res . Among all,social gam ming is anothe erinteresting aspectof mo obile ng marketinwhich has taken flight t, as proven b by the global p phenomenon n of top game es application n ,like theAngry Bird ds Game. On nline app stores has since been enjoyin ng billions of o online sales just frommobile ga ames downloa ad alone
  5. 5. Furthermore, more location‐based services (LBS ) platform are being introduced and d marketingcampaign ns using both mobile coup pons and QR codes will be easier implemented , tr ranslating into omore ven nue search tra affic for retails and shop establishmen ntsConnecte ed DevicesThe Big Pa aradigm shift has happen ned already ,connected devices are oing to becom increasingly seimportant to brands’ mobile strate egy with the biggest growt th in the area of mobile earch ,as mor recustomer uses their ph hone for engagement and d to locate p products or su ubject of their interest.As smartp phone and Pc c tablet are becoming mor re and more p popular , the industry will see anincreased opportunity y for rich crea ative media a as the industr ry adopts the em and mor re newdevelopm ments will be invested into new increm mental innov vation for ded dicated applic cation thatincrease social consum mer engagem ment via mob bileContinued d development may focus s on target ad dvertising solution for beh havioural targ geting andensuring ads that are sent are cont textually rele evant to consu umer based on customer choice Tablet P PCs Sm Today there is Not One Manufac cturer that dominates the field of table PCs and martphone , meaning that the industry being g flooded with h a wider ran nge assortmen nt of Mobile i internet enabled d device with h different operation syste em ranging fr rom android , IOS , windo ows, Linux etc st Tablet PCs offer mos of the bene efits of a lapto op computer without as many of the dr rawbacks. It is an usefu ul tool to bro owse the inte ernet, create d documents, take pictures, send informa ation and dat ta via ema ail, put on pre esentations nd much, much more. The ey an simply mak ke life easier, And with new applicat tions like thos se from Ama azon ,itunes a and googleplay and other rs, user can even access your ow home PC Desktop on he go from our tablet com mputer throug gh cloud com mputing wn th yo through h site like Dr ropbox .
  6. 6. With martphones and PC tablet , video with the similar pr roperties as the television programmeswith dr riven sight , s sound ,motion n and screen will still con ntinue to enga age consumers, and it has ne .Walso gon mobile When being ac ccessed and played on a personal mob bile device ,they offer anextreme ely powerful and direct co onnection to the individua al which gives s off an imme ersiveexperience to the co onsumer (a direct approach h). Mobile vid deo can be co onsumed thro oughout theday,any ytime , anywh here ,why trav velling or jus st waiting in lines , and Mo obile video ad d network will lwork with brands to aggregate reach to ensure their ads will play on all video ena abled mobiledevice .
  7. 7. Mobiles Go SocialUndoubte edly, Social media is HOT! Facebook has been at the forefront and like many socialnetworkin ng sites has beenexperienc cing explosiv ve growth , earning high r roller ads turn nover since.It ttherefore kicks in the very need fo or a social str rategy whic ch has to fit to the Mobile ‘srage .This convergence has to be re time as here are billio ons of conversations going on right now eal th w. coSocial media and mob bile are both more than just trends . While Social me edia sites ome and go ,the pheno omenon of so ocializing online will hot u up further wi ith Mobile int tegration . Re ecent market t assurvey ha derived hat 91% of mobile interne access by subscribers is to socialize compared to79% who o connect wit th friends wit th using the d desktop .Mobile us sage will ther refore keep increasing an nd businesses s should brain nstorm and le earn how toharness th power of this perfect match with developing mo obile‐social nspired camp paign that hetranslate into sales .Listen an Learn from Mobile Soc cial media Ge it Done RI IGHT! nd etCapitalize e on social customer engag gement with h Mobile soc cial Media experience, use e your abilityto listen a and truly und derstand the needs of you ur consumers . Nowadays Marketers ne eed to knowwhat their customers want in order to be able to craft out some social media offerings orcampaign that are spe ecifically tailored to –“ wh ho their cus stomers really are , feel to enjoy wha atthey like doing and f find out where they like t to hang out ” plus finally “ how we sh hould goabout making it – or How to make the Sales ha appen” and create the ngagements that exploitthat funct tionality.Skipp ping this critic cal step will r result in camp paigns riddled d with poor co onversionrates, opt t‐outs and being pass on as a fad .
  8. 8. Location b based Service es so stMobile ocial media with geolocat tion applicatio on is also cat tching on fas an d is bringing the gytechnolog to the next level , and typically wireless carriers clearly have several advantages thatbenefits b both advertise er and subscriber .Among g the two popular mobile e social media a sites includ deGowalla and Foursquare , and eve en leading soc cial networkin ng application n like Twitte er andFacebook k have also int tegrated location‐ based e elements into their platfor rm with locat tion basedadvertisin ng . One of the major features provide ed by such loc cation based applications is the aypheonomenal growth of “ check – in “ games . Such games works in a wa that encourage users to frreport the eir location requently for a variety of motivating rew wards such as Virtual bonusesIn bold tru uth , mobile location based services provide an effe ective geoloc cation marke eting tool as it t timcombines the exact loc cation and meof the day with a device that is pers sonal to the owner of the th thdevice hus providing advertiser he most refined targeted means to dire ect approach to the user .It is a One e –on‐one for rm of advertis sement , anyt time ,anywhe ere to an y ind dividual with a Mobileenabled in nternet devic ce ,and this fo orm of advert tisement is va astly superior r to other ma arketingmethod available .The Smar rtphone Revo olutionRecent Sm th martphone’s Sales Statistics confirm he explosive growth and us sage of mobil le application nsover the past few year rs especially for top major platforms with the follow wing leading OperatingSystems e especially for r iPhone, And droid, BlackBe erry and Wind dowsAlmost 70 0 % of smartp phone owners s have downloaded apps o on their devic ce since their initialpurchase . Usually Free Apps are most appreciat ted but usual lly will come with adverti isementsas part of their purcha ase package and it has be een bringing in good advertisement fee with majormobile pu ublishers.
  9. 9. The growt th and sales of downloada able apps in expected to reach 70 billio on worldwide in 2015, atwhich the e app revenue will easily s surpass above e $30 billion. This Sales fi igure for dig gitalApplicatio on media pro oducts itself is very alarm ming and is an important point for con nsiderationfor mobile e marketers that is if the mobile appli ications secto or with down nload holds c consistentwith this figure then average ever ry marketers will need to consider fre equent creatio on of usefulapp exper riences to eng gage your mo ost valuable c customers for r every new campaign . Mo ost of theApps dow wnloaded are smaller plug‐in apps of major Social networking sites like Twitter mobileand Faceb book mobile of which mo ost consumers used with their desktop , and typica ally most ofthem has been conver rted to be mo obile friendly ,which now keeps every ybody in con ntact with thehandy mo obile .Based on each mobile apps sale’s statistic with its technical specification of the app p’s capacityand function, its deriv ved sales figures will prov vide knowled dge feedback on the app usersbehaviour rs , and prefe erence and pr rovides marketers the feedback data with fullon optio ability topush specific products in a more targeted and meaningful way. This effe ective option to pushnotificatio ons to your us sers will be a wonderful effective sup pporting tool l for mobile a applicationmarketing , while more traditional method does not provide .
  10. 10. ConclusionGiven the Device Boom that spurs new media developmentwith new technologies and marketinginvestments that has brought on the ultimate entertainment spending.This is driving the newworld economy into another frenzy era, the best example could be derived from whohas more than 400 million videos watched on mobile devices every day. The is the#2 video‐viewing website in the world. (Right after YouTube itself.) Its the better way to reachconsumers as provide the power of sight ,sound and motion and also gross the bestvalue for their mobile ads for their customer.
  11. 11. asThe New Mobile and Social media Synergy ha arrived with new challe enges and opportunitiesand one thing is defin nite that is Mobile withS Social media is poised to revolutionize the wayorganizations deliver, c consume, and d disseminate e on informa ation. The co onvergence o of mobiletechnolog gy with Social Networking are empowe ering more an nd more people to make r real‐time cudecisions. Users can ommunicate with decision groups or ustomers wh hile surfing throughrelevant u useful data on their handh held devices a and convertin ng them to re each an actionable insightthat supp port to rapid decision‐mak king which is s key to impro oving the prof fitability of bu usinessnowadays s.In today’s s fast‐changin ng, competitiv ve business e environment, with Mobile e Social Syner rgy decisionmakers no ow have the p power to mak ke these decisions immediately. alMobile Social Media Com mmerce is Growing Extraord dinary Fa ast : SociaMedia + Mobile Marketing Creates Market Opportun nitiesBy 2016 ,Mobile Social Media will be worth above $ 150 billio onCheck out t this New eB Book debut at http://www.mobilesoc ,and mai in website
  12. 12. Now available for download with your latest Gadget ;Google Play – Your Apps and Media Entertainment storeSony ebookstoreTrafford PublishingAmazon KindleGoggle ebookstoreKobobooksEnvision the Power of Mobile Social Media in Social Customer Engagementwill reveals the main trends to help all businesses to understand the growth trends that ishappening today around the World including for China and formulate the right strategy tohelp you get more customer and grow your revenues using these latest technologies .Itidentifies key issues and opportunities as mobile commerce and social networking merge. It alsoevaluates potential future mobile social commerce applications.Discover ;How businesses are leveraging with Smartphone and their Mobility PowerHow The Chinese Mobile Social Landscape is different from The Western WorldsHow the Smartphone and Tablet are redefining the role of Marketers to follow the GO MobiletrendsExpose to the New Location Based Marketing Technology and its effectiveness in Mobile MarketingHow marketers are using New Mobile Social Networking sites to connect through customers usingMobility and the Cloud to navigate in both the Real and Virtual World