By the end of 2013, 6% of the global population owned a tablet device. In the US, this statistic translates to roughly one third of the population over 13 – over 100 million Americans!
While the story of smartphone adoption rates was truly astounding, it's nothing compared to how quickly tablets are being adopted. Smartphones took nearly four years to reach 6% penetration; tablets hit this number in just two years.
So who are all of these tablet users? In 2010, the tablet market was dominated by younger males with an above average income. This is no longer the case, in fact one in four moms in the US now own a tablet, according to a new survey by Nielsen.
You can find infinite stats about tablet ownership and demographics all over the web, but in this article you’ll find information about the top three most likely tablet shoppers.
We’ve broken down all of those numbers to give you the best insights into understanding how valuable tablet users are as a customer segment, and how you can take steps to ensure they convert well on your site.