Only a few short years ago, the idea of building a mobile-friendly web experience for your smartphone visitors had almost zero business value.
Mobile traffic was barely noticeable, and the few visitors who did come to your site from slow-performing smartphones weren't there to go shopping.
Today, however, one in five people in the world (over 60% in the US) owns a smartphone, and they are readily using it for researching and purchasing products online.
These same smartphone owners have come to expect great (not just average) mobile experiences when they browse the web. They don't enjoy pinching and zooming, they hate waiting, and they want to quickly and easily complete tasks on any device.
And since there's up to 50% of your website traffic now coming from mobile, you need to start paying as much attention to your mobile visitors as you do to your regular desktop visitors.
When you do, you'll immediately see your mobile conversion rates, average order values, and revenues begin to skyrocket!
So, to help you and your team get the most out of the mobile channel, I wanted to share with you the top 25 mobile web optimizations that successful companies like Threadless, Beyond the Rack, ideeli, Garmin and Expedia use to drive millions of dollars in mobile revenues.